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Shopping Today 2026

Shopping Today 2026

Shopping Today 2026

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Unified commerce: where do you start?

Unified commerce: where do you start?

At Shopping Today in Utrecht, Dylan Laseur presented the findings of the ShoppingTomorrow bluepaper on unified commerce, together with Arnd van der Meer from s360 and Anjo van der Spek from De Mandemakers Groep.

One takeaway stood out: do not start with the platform. Start with the customer journey, the data and the people. The technology follows.

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