What a Shopware migration plan covers
We start with what your Shopware store actually does: products, variants and properties, sales channels, plugins, the Rule Builder, custom code and integrations. Each part gets a decision: move it, rebuild it on Shopify, replace it with an app or retire it. Then follow the URL map and redirects, the migration of products, customers and orders, analytics and feeds, and QA on real processes. The goal is not a copy of Shopware, but a store your team can run without a developer for every change.
PROVEN
RESULTS
TOTAL SALES VS. PREVIOUS PERIOD
What moves from Shopware, and how
Shopware and Shopify structure a store differently. We map every part to its Shopify counterpart before anything is imported:
Products with variants move as products with variants. Shopify allows three options per product, so extra properties become metafields or separate products.
Properties and custom fields become metafields and metaobjects, with the storefront filters rebuilt on top of them.
Sales channels for countries or brands become Shopify Markets or separate expansion stores.
Customer accounts, addresses and order history move. Passwords cannot be imported, so we plan activation emails or passwordless login.
Shopping experiences and CMS pages are rebuilt as Shopify sections, so your team can edit them without a developer.
For every step in detail, read our guide Shopware to Shopify migration.
Plugins, B2B and integrations
Most Shopware stores run on a stack of plugins and some custom code. Each plugin gets a decision: covered by Shopify itself, replaced by an app, rebuilt with Shopify Functions or a custom app, or retired. Rules from the Rule Builder usually move to Shopify Functions or Shopify Flow.
Shopware B2B features have Shopify counterparts: company accounts, catalogues, price lists, payment terms and quick order. Approval flows need a closer look per process. More on Shopify B2B.
Integrations with ERP, PIM, WMS and marketing tools usually set the critical path. For each one we define the data owner, sync frequency and error handling, and test it before launch. See ERP integration.
Shopware URLs and SEO
Shopware lets you shape SEO URLs freely; Shopify uses fixed paths such as /products/ and /collections/. Every URL therefore changes, which makes the redirect map the most important SEO deliverable of the project:
We crawl every indexable URL, including sales channel domains, language versions and filtered category pages.
Each old URL goes to its closest new page, never to the homepage by default.
Category, product and CMS pages keep their content, metadata and internal links, or are improved on purpose.
hreflang is rebuilt for every language and market.
After launch we compare per template, folder and country, so a drop is found where it starts.
Approach
We work in fixed phases, so you know at every point what has been decided and what is still open:
Migration audit: data, plugins, integrations, URLs and processes, with scope and risks per decision.
Solution design: Shopify architecture, data model, markets and the role of apps versus custom work.
Build and integrations, delivered in reviewable parts.
Trial migrations with real data, to measure completeness and duration.
QA on real processes: orders, payments, stock, returns, B2B and tracking.
Cutover with data freeze, final sync and redirects, followed by monitoring after launch.
Plan backwards from your peak. To sell on Shopify on Black Friday 2027 (26 November), we count six weeks for the scan, four for scope, about twenty for build, migration and testing, and six for launch and hypercare, followed by a code freeze from early November. In practice: the decision has to be made in February 2027.
We migrate in three runs, never one: a dry run in a development store to find fields that arrive empty, a dress rehearsal with the full data set to time the import, and a delta run after the freeze. After launch our hypercare runs 90 days, starting with daily checks of orders per hour, checkout conversion, failed payments per method, 404s and support tickets.
Brands we moved to Shopify Plus
Planning to leave Shopware?
Share your Shopware version, key plugins and integrations, and your timing. We reply with a first view on scope, risks and the route to Shopify Plus, and suggest a short call to walk through it.
