Blended or separate B2B store?
Shopify B2B supports companies, locations, catalogues, price agreements, payment terms and business accounts. With Markets you can group B2B customers for different content, currencies, taxes, themes, prices and product availability. We help decide whether a blended B2C and B2B store or a separate B2B store fits better, then design the customer journey and connect ERP, PIM, CRM, fulfilment and finance where needed.
PROVEN
RESULTS
TOTAL SALES VS. PREVIOUS PERIOD
Accounts, catalogues and pricing
In Shopify B2B, a business customer is set up as a company with one or more locations. Each location can have its own addresses, contacts, permissions, catalogues, tax settings and checkout terms. We design who creates accounts, who approves new buyers, which roles exist and how sales or service handle the exceptions that never fit a standard flow.
Catalogues give business customers their own products and prices. The hard question is rarely how a price gets into Shopify. It is which system owns that price, and how conflicts between systems are prevented. Before anything is built, we agree on:
The price source and the order in which price rules apply
How customers or markets are assigned to catalogues
Assortment per customer, including minimum quantities and order increments
Currency and tax display per market
How often data synchronises, and what happens when a sync fails
Exceptions for contract customers and negotiated agreements
Payment terms and checkout rules often differ from consumer orders. What is possible depends on your Shopify plan, the market, the payment method and your finance process. We test the normal orders and the awkward ones: credit limits, partial deliveries, backorders, tax exemptions, failed syncs and manual corrections by your team.
Connected to ERP, PIM and CRM
A B2B store only works when it fits the systems your business already runs on. Customer, stock, product and price data usually live in an ERP or PIM, and they often stay there. For every ERP integration or PIM integration we document:
Which system owns customers, products, prices, stock and orders
Which events trigger a synchronisation
How often data flows, and in which direction
How errors become visible and how they are reprocessed
Who has access, and who is responsible after go-live
We test integrations against real operational processes, not just a successful API call. An order that syncs correctly but lands in the wrong warehouse, or with the wrong payment terms, is still a failed order. That is why sales, service, finance and operations each get their own acceptance scenarios.
Native, app or custom build
As a Shopify agency, we use native Shopify features wherever they cover the need. We choose an app when the functionality is proven and its maintenance fits. We build custom only when a critical workflow cannot otherwise run reliably, or when that workflow is what sets you apart. For larger B2B set-ups we also assess whether Shopify Plus is the right plan.
Custom work always needs an owner for testing, security, updates and support. “It can be built” is not the same as “it should be built”. That is why every custom item in the fit-gap comes with a price, a risk and an estimate of the maintenance it adds, before you decide.
Business buyers are users too. Search, datasheets, stock status, bulk ordering, reorders, order history and account context need to be clear, at a desk and on a phone in the warehouse. A B2B store does not have to look like an internal system. We bring your brand, usability and operational information together in one store.
How a B2B project runs
B2B discovery. We interview commerce, sales, service, finance, operations and IT, and map customer types, price models, order flows, systems and the exceptions your team handles today.
Fit-gap and business case. We compare every requirement with native Shopify features, apps and custom work. Each gap gets a decision, with its cost, its risk and its impact on day-to-day management.
Solution design. We design the store and Markets structure, companies, catalogues, data ownership, integrations, account flow and checkout logic, before catalogues are multiplied per region or customer group.
Design and development. We design the core buyer journeys and build in reviewable parts. Your administrators review the daily workflows behind the screens, not only the screens themselves.
Data and integrations. Companies, locations, contacts, catalogues and relevant history are cleaned and migrated. Integrations get logging, monitoring and a recovery procedure before they carry live orders.
Acceptance and launch. We test with representative customers, prices, locations and exceptions. Sales, service, finance and operations each sign off their own scenarios before customers are invited.
Shopify B2B in numbers (October 2026)
Shopify changes its B2B features and limits often. These are the facts we checked in Shopify’s help center and changelog in October 2026, with what each one means for your project.
Plans: B2B works on Basic, Grow, Advanced and Plus, not on Starter or Retail. Shopify opened it to non-Plus plans on 2 April 2026. You no longer need Plus just to sell to companies.
Catalogs: Basic, Grow and Advanced allow up to 3 active catalog assignments across your B2B markets. Plus has no limit. Three price groups, such as dealer, wholesale and export, fit on any plan. More than that means Shopify Plus.
Customer-specific catalogs: assigning a catalog directly to one company or location is Plus only. On other plans, catalogs go through B2B markets, so pricing per individual account is not possible natively.
Company limits: unlimited companies, up to 10,000 locations and 10,000 customers per company, up to 50 customers and 25 catalogs per location. Large chains fit. Stacking dozens of price agreements on one location does not.
Volume pricing: up to 10 price breaks per product, applied to each variant, plus minimum, maximum and increment quantity rules on all plans. Enough for most tiered price lists. See our article on B2B pricing strategies.
Payment terms: net 7, 15, 30, 45, 60 or 90 days, due on fulfillment, or a fixed date (draft orders only). Vaulted credit cards are on all B2B plans. Deposits and partial payments are Plus only.
Checkout to draft: per company or location, orders can be submitted as drafts for review. No payment is taken until you approve. This is the native route for quotes and orders that need a check.
Addresses: by default a buyer ships to the company location’s address. You can allow one-time addresses, which are not saved for later orders.
Tax and VAT: per location you choose to collect tax, not collect it, or collect unless exemptions apply. With Shopify Tax in the EU or UK, the tax ID field becomes a VAT number that Shopify validates. Since 25 February 2026, a validated VAT number at checkout can apply the reverse charge automatically, if you fulfill from an EU location.
Customer accounts: B2B requires the new customer accounts. Legacy accounts do not work for B2B customers and orders. If your store still uses legacy accounts, plan that switch first.
Markets: a checkout and storefront that differ per B2B market need the Advanced plan or higher.
Native Shopify B2B is enough when your prices fit in a few catalogs with fixed prices and quantity breaks, and your terms are standard. Keep the price logic in the ERP when you have contract prices per customer per item, discount matrices, project prices or credit limits that change daily. Shopify then shows the price, and the ERP calculates it. That needs a solid ERP integration, usually on Plus. The John Beerens case shows how that works in practice.
B2B and B2C on Shopify
John Beerens: B2B and B2C with an Exact integration and checkout rules
For JohnBeerens.com we rebuilt the Shopify store for business customers and consumers. We connected xCore for synchronisation with Exact and CM.com for live support, and built custom filtering and quick-buy. With Checkout Blocks we show payment and shipping options by location or customer type. See the John Beerens case
Planning B2B on Shopify?
Tell us how your business customers order today and which systems hold prices and stock. We reply with a first view on what Shopify B2B handles natively and what needs an integration.
