Olivia & Kate

When growth starts to move faster than your systems

CLIENT

Olivia & Kate

YEAR

2026

URL

oliviakate.nl

What happens when a fashion brand outgrows its setup

eCommerce

B2C

Corporate enterprise

Fashion

Marketing & Growth

The challenge was clear: growth was moving fast, systems were not

How do you support rapid growth without turning your eCommerce setup into a patchwork of tools, manual work, and rising costs? Olivia & Kate needed an eCommerce foundation that could handle speed and volume, while keeping marketing, CRO, and data tightly connected. No overengineering. No unnecessary complexity. Just systems that support decision-making and conversion.

Flatline approached this by designing a system-first eCommerce setup

Instead of building custom solutions per collection or channel, we focused on a shared foundation that supports speed, flexibility, and long-term growth. The result is an eCommerce setup that allows teams to launch faster, optimise continuously, and scale without adding operational complexity.

Digital analysis & growth roadmap

We started with a full digital analysis to identify where performance, conversion, and operational efficiency could be improved. Based on these insights, Flatline created a clear roadmap outlining the highest-impact steps for the coming months, turning growth ambitions into an actionable plan.

UX, conversion & AOV optimisation

We redesigned key parts of the customer journey with a focus on conversion and average order value. From navigation to product presentation, every decision was made to support faster decision-making, clearer product discovery, and higher basket value, without compromising brand identity.