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eCommerce ﹥ WooCommerce to Shopify

FROM WOOCOMMERCE TO SHOPIFY, WITHOUT LOSING YOUR CONTENT OR RANKINGS

WooCommerce grows with plugins, and every plugin adds updates, conflicts and load. Flatline moves growing brands from WooCommerce to Shopify and Shopify Plus, including products, customers, orders, subscriptions and the content that brings in your traffic, with a redirect plan for every URL. You keep what works and stop maintaining hosting, plugins and security.

eCommerce ﹥ WooCommerce to Shopify

FROM WOOCOMMERCE TO SHOPIFY, WITHOUT LOSING YOUR CONTENT OR RANKINGS

WooCommerce grows with plugins, and every plugin adds updates, conflicts and load. Flatline moves growing brands from WooCommerce to Shopify and Shopify Plus, including products, customers, orders, subscriptions and the content that brings in your traffic, with a redirect plan for every URL. You keep what works and stop maintaining hosting, plugins and security.

eCommerce ﹥ WooCommerce to Shopify

FROM WOOCOMMERCE TO SHOPIFY, WITHOUT LOSING YOUR CONTENT OR RANKINGS

WooCommerce grows with plugins, and every plugin adds updates, conflicts and load. Flatline moves growing brands from WooCommerce to Shopify and Shopify Plus, including products, customers, orders, subscriptions and the content that brings in your traffic, with a redirect plan for every URL. You keep what works and stop maintaining hosting, plugins and security.

Malelions homepage on desktop
Malelions homepage on mobile
Collection page of the Malelions webshop
Product page of the Malelions webshop

What a WooCommerce migration plan covers

We start with what your WordPress site actually does: products, variations and attributes, plugins, subscriptions, customer accounts, and the pages and posts that bring in traffic. Each part gets a decision: move it, rebuild it on Shopify, replace it with an app, keep it in WordPress or retire it. Then follow the URL map and redirects, the migration of products, customers and orders, tracking and feeds, and QA on real processes, from checkout to renewals.

PROVEN
RESULTS

Shopify total sales chart showing 42 percent growth
Shopify total sales chart showing 42 percent growth

TOTAL SALES VS. PREVIOUS PERIOD

+42%

+42%

+42%

+42%

+42%

+42%

Three men in summer fashion on a harbour quay

We build and grow digital platforms for brands that expect their commerce to perform, from fashion and beauty to mobility and consumer electronics. These are some of the companies we work with.

We build and grow digital platforms for brands that expect their commerce to perform, from fashion and beauty to mobility and consumer electronics. These are some of the companies we work with.

We build and grow digital platforms for brands that expect their commerce to perform, from fashion and beauty to mobility and consumer electronics. These are some of the companies we work with.

When moving from WooCommerce to Shopify makes sense

Attendees listening to a talk at a Flatline eCommerce event
Office entrance with a glass meeting booth
Two colleagues discussing work at their desks

Global disruptor in custom development & end-to-end production partner

WHEN TO LEAVE WOOCOMMERCE

The move pays off when the team spends more time keeping the shop running than growing it. The data shows why: in the HTTP Archive Web Almanac 2025, 35% of WooCommerce sites passed all Core Web Vitals on mobile against 76% on Shopify, and Patchstack found that 91% of the 11,334 new WordPress vulnerabilities in 2025 were in plugins. It is less urgent when content drives your sales, volumes are modest and a strong WordPress team keeps the site fast and secure.

Family with two young children next to an electric cargo bike in front of a townhouse

When moving from WooCommerce to Shopify makes sense

Attendees listening to a talk at a Flatline eCommerce event
Office entrance with a glass meeting booth
Two colleagues discussing work at their desks

Global disruptor in custom development & end-to-end production partner

WHEN TO LEAVE WOOCOMMERCE

The move pays off when the team spends more time keeping the shop running than growing it. The data shows why: in the HTTP Archive Web Almanac 2025, 35% of WooCommerce sites passed all Core Web Vitals on mobile against 76% on Shopify, and Patchstack found that 91% of the 11,334 new WordPress vulnerabilities in 2025 were in plugins. It is less urgent when content drives your sales, volumes are modest and a strong WordPress team keeps the site fast and secure.

Family with two young children next to an electric cargo bike in front of a townhouse

When moving from WooCommerce to Shopify makes sense

Attendees listening to a talk at a Flatline eCommerce event
Office entrance with a glass meeting booth
Two colleagues discussing work at their desks

Global disruptor in custom development & end-to-end production partner

WHEN TO LEAVE WOOCOMMERCE

The move pays off when the team spends more time keeping the shop running than growing it. The data shows why: in the HTTP Archive Web Almanac 2025, 35% of WooCommerce sites passed all Core Web Vitals on mobile against 76% on Shopify, and Patchstack found that 91% of the 11,334 new WordPress vulnerabilities in 2025 were in plugins. It is less urgent when content drives your sales, volumes are modest and a strong WordPress team keeps the site fast and secure.

Family with two young children next to an electric cargo bike in front of a townhouse
Malelions storefront after the Lightspeed to Shopify Plus migration

What moves from WooCommerce, and how

WooCommerce and Shopify structure a shop differently. We map every part to its Shopify counterpart before anything is imported:

  • Variable products move as products with variants. Shopify allows three options per product, so extra attributes become metafields or separate products.

  • Attributes and custom fields become metafields, with the storefront filters rebuilt on top of them.

  • Customer accounts, addresses and order history move. Passwords cannot be imported, so we plan activation emails or passwordless login.

  • Subscriptions move to a subscription app, with a plan per payment provider for stored payment details.

  • Pages and blog posts move to Shopify, or stay in WordPress if that serves your content team better.

Jansen Holland moved from WooCommerce to Shopify with us. Their review in the Shopify Partner Directory: “Our migration from WooCommerce to Shopify was handled smoothly and professionally, with excellent support throughout the process.” High Clean also moved from WordPress and WooCommerce to Shopify with us; its store now runs in eleven languages.

For every step in detail, read our guide WooCommerce to Shopify migration.

Plugins and integrations

A WooCommerce shop is often a stack of plugins: subscriptions, B2B, multi-currency, search, reviews and shipping. Each one gets a decision: covered by Shopify itself, replaced by an app, rebuilt as a custom app, or retired. Fewer moving parts is usually the biggest gain of the move.

Connections with ERP, WMS, accounting and marketing tools get the same treatment: for each one we define the data owner, sync frequency and error handling, and test it before launch. See Shopify integrations.

WooCommerce URLs, content and SEO

WooCommerce URLs such as /product/ and /product-category/ become /products/ and /collections/ on Shopify, and blog posts move to /blogs/. That makes the redirect map the most important SEO deliverable of the project:

  • We crawl every indexable URL, including blog posts, tag and category archives and paginated pages.

  • Each old URL goes to its closest new page, never to the homepage by default.

  • Content, metadata and internal links move along, or are improved on purpose.

  • Posts that bring in traffic keep their text and their links to products.

  • After launch we compare per template and folder, so a drop is found where it starts.

Shopify allows up to 100,000 redirects on its standard plans, and only from URLs that no longer exist, so the redirect map is built and tested before launch.

Approach

We work in fixed phases, so you know at every point what has been decided and what is still open:

  • Migration audit: data, plugins, subscriptions, content, URLs and processes, with scope and risks per decision.

  • Solution design: Shopify or Shopify Plus, data model, markets and the role of apps versus custom work.

  • Design and build, delivered in reviewable parts.

  • Trial migrations with real data, to measure completeness and duration.

  • QA on real processes: orders, payments, renewals, returns and tracking.

  • Cutover with data freeze, final sync and redirects, followed by monitoring after launch.

Plan backwards from your peak. To sell on Shopify on Black Friday 2027 (26 November), we count six weeks for the scan, four for scope, about twenty for build, migration and testing, and six for launch and hypercare, followed by a code freeze from early November. In practice: the decision has to be made in February 2027.

We migrate in three runs, never one: a dry run in a development store to find fields that arrive empty, a dress rehearsal with the full data set to time the import, and a delta run after the freeze. After launch our hypercare runs 90 days, starting with daily checks of orders per hour, checkout conversion, failed payments per method, 404s and support tickets.

Brands we moved to Shopify Plus

F.A.Q.

We’d love to answer all your questions

Can we keep our WordPress blog?

Yes. Some brands keep WordPress for content and move only the shop to Shopify, others migrate the blog into Shopify. The choice depends on how much traffic your content brings and how your editors work. Either way, internal links between content and shop need a plan.

What happens to active subscriptions?

Subscriptions move to Shopify Subscriptions or another subscription app by CSV import. The payment details decide how smoothly: Shopify can import stored payment methods from Stripe, Braintree, Authorize.Net, PayPal and Adyen. Mollie can export card mandates to a new payment provider on request, but not iDEAL or SEPA mandates, so those customers confirm their payment details once. We plan this per provider before launch.

Can customer accounts and passwords move from WooCommerce?

Customer accounts, addresses and order history move. Passwords do not, because Shopify cannot import WordPress password hashes. Customers activate their account through an invitation email, or log in with a one-time code if you use Shopify's new customer accounts.

Do we lose our Google rankings?

Not if the move is planned well. WooCommerce URLs such as /product/ and /product-category/ change to /products/ and /collections/, and blog posts move as well. Each indexable URL needs a redirect to its closest new page. No one can promise unchanged rankings, but a complete redirect map prevents the losses that are avoidable.

Do we need Shopify Plus?

Not always. Many brands that leave WooCommerce do well on Shopify. Plus becomes worth it with B2B, several expansion stores, checkout customisation, automation or high volumes. We look at your plans for the coming years and advise the plan that fits.

F.A.Q.

We’d love to answer all your questions

Can we keep our WordPress blog?

Yes. Some brands keep WordPress for content and move only the shop to Shopify, others migrate the blog into Shopify. The choice depends on how much traffic your content brings and how your editors work. Either way, internal links between content and shop need a plan.

What happens to active subscriptions?

Subscriptions move to Shopify Subscriptions or another subscription app by CSV import. The payment details decide how smoothly: Shopify can import stored payment methods from Stripe, Braintree, Authorize.Net, PayPal and Adyen. Mollie can export card mandates to a new payment provider on request, but not iDEAL or SEPA mandates, so those customers confirm their payment details once. We plan this per provider before launch.

Can customer accounts and passwords move from WooCommerce?

Customer accounts, addresses and order history move. Passwords do not, because Shopify cannot import WordPress password hashes. Customers activate their account through an invitation email, or log in with a one-time code if you use Shopify's new customer accounts.

Do we lose our Google rankings?

Not if the move is planned well. WooCommerce URLs such as /product/ and /product-category/ change to /products/ and /collections/, and blog posts move as well. Each indexable URL needs a redirect to its closest new page. No one can promise unchanged rankings, but a complete redirect map prevents the losses that are avoidable.

Do we need Shopify Plus?

Not always. Many brands that leave WooCommerce do well on Shopify. Plus becomes worth it with B2B, several expansion stores, checkout customisation, automation or high volumes. We look at your plans for the coming years and advise the plan that fits.

F.A.Q.

We’d love to answer all your questions

Can we keep our WordPress blog?

Yes. Some brands keep WordPress for content and move only the shop to Shopify, others migrate the blog into Shopify. The choice depends on how much traffic your content brings and how your editors work. Either way, internal links between content and shop need a plan.

What happens to active subscriptions?

Subscriptions move to Shopify Subscriptions or another subscription app by CSV import. The payment details decide how smoothly: Shopify can import stored payment methods from Stripe, Braintree, Authorize.Net, PayPal and Adyen. Mollie can export card mandates to a new payment provider on request, but not iDEAL or SEPA mandates, so those customers confirm their payment details once. We plan this per provider before launch.

Can customer accounts and passwords move from WooCommerce?

Customer accounts, addresses and order history move. Passwords do not, because Shopify cannot import WordPress password hashes. Customers activate their account through an invitation email, or log in with a one-time code if you use Shopify's new customer accounts.

Do we lose our Google rankings?

Not if the move is planned well. WooCommerce URLs such as /product/ and /product-category/ change to /products/ and /collections/, and blog posts move as well. Each indexable URL needs a redirect to its closest new page. No one can promise unchanged rankings, but a complete redirect map prevents the losses that are avoidable.

Do we need Shopify Plus?

Not always. Many brands that leave WooCommerce do well on Shopify. Plus becomes worth it with B2B, several expansion stores, checkout customisation, automation or high volumes. We look at your plans for the coming years and advise the plan that fits.

Planning to leave WooCommerce?

Tell us which plugins you rely on, whether you sell subscriptions, how much traffic your content brings and your timing. We reply with a first view on scope, risks and the route to Shopify, and suggest a short call to walk through it.

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What do they say

4.9 out of 5 · 145 reviews

Google reviews
Clutch reviews
Sortlist reviews
Shopify Partner Directory reviews

What do they say

4.9 out of 5 · 145 reviews

Google reviews
Clutch reviews
Sortlist reviews
Shopify Partner Directory reviews

What do they say

4.9 out of 5 · 145 reviews

Google reviews
Clutch reviews
Sortlist reviews
Shopify Partner Directory reviews

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