Office-Interior

A platform they run themselves

CLIENT

Office-Interior

YEAR

2026

URL

office-interior.com

What happens when 1,500 workstations a month outgrow the setup behind them

eCommerce

Re-platforming

B2B

The challenge — Keep growing without depending on an agency

Office-Interior is a specialist in office furnishing for SMEs across the Netherlands. From producing furniture to preparing orders and handling installation, the company manages the entire process in-house. What started with one or two workstations a day grew into around 1,500 workstations per month, with more than 120% growth year on year during its first three years. The operation was moving fast, but the digital setup had been built for a much smaller business. A previous agency had introduced a headless setup that added complexity without solving the problems the team actually had. Even small changes required outside support, a dependency that became harder to manage as the business scaled.

Flatline’s approach — A simpler setup the team can own

Flatline stripped back the unnecessary complexity and rebuilt the foundation around a standard Shopify setup. The focus was on giving the team clear, practical tools they could manage themselves, without having to rely on an agency for every adjustment. From there, Flatline identified opportunities to improve the product pages and introduced stronger upselling. Office-Interior saw its average order value increase by 15–20%, while agency costs went down because the team can keep building on the foundation themselves.

A simpler Shopify foundation built for scale

The previous setup had grown more complex than Office-Interior needed. Flatline reversed the headless architecture and rebuilt the store on a standard Shopify foundation, creating a more stable setup that the team can manage and adapt without relying on an agency for every change.

Higher order value and more control

Flatline identified an opportunity to improve how products are presented and recommended on the product pages. By introducing more relevant upselling around desks, ergonomic chairs and accessories, Office-Interior increased its average order value by 15–20%. The new foundation was built to give the Office-Interior team more ownership. With a clearer setup and fewer dependencies, they can make changes and implement improvements themselves, while still having Flatline to spar with when the business needs to take the next step.

RESULTS

Average order value, up to

+20%

Agency costs

−20%

Workstations per month

1,500

Flatline identified an opportunity to improve how products are presented and recommended on the product pages. By introducing more relevant upselling around desks, ergonomic chairs and accessories, Office-Interior increased its average order value by 15–20%.The new foundation was built to give the Office-Interior team more ownership. With a clearer setup and fewer dependencies, they can make changes and implement improvements themselves, while still having Flatline to spar with when the business needs to take the next step.