Flatline Agency Hamburger Icon Flatline Agency Close Icon Contact Us


  • Project Type:
    eCommerce, Marketing & Growth
  • Project Status:
  • Services:
    Shopify, Advertising, Design

A Ride to Remember

When Shimano reached out to Flatline Agency to create a new digital presence for their brand, we knew it would be one big adventure. Combining Shimano’s expertise in manufacturing outdoor sports equipment with Flatline’s expertise in eCommerce and Marketing Growth, we created a visually appealing digital platform where all high-adrenaline enthusiasts can experience what the brand truly stands for – quality, innovation, and precision.

The Project


Shopify (Plus)

As an established Shopify Plus Partner, we offer tailored solutions for businesses looking to thrive in the eCommerce realm. Creating a visually appealing online store and ensuring a flawless user-friendly experience is what mirrors Shimano’s essence – precise and high-quality performance. Powerful features and functionalities ensure that Shimano’s eCommerce platform provides an exceptional shopping experience for their customers.



Strategising is more than simple planning; it is a pathway to inevitable success. With an in-depth understanding of Shimano’s identity, target audience, and industry landscape, we devised an action plan to steer Shimano’s eCommerce business towards remarkable growth.



At Flatline we aim to create a design that reflects a brand’s identity. Shimano’s precision-engineered touch is reflected on their website with seamless user experience, innovative layout, and professional feel.


Enterprise Applications

We boosted Shimano’s performance with scalable software solutions. Our expertise in developing robust applications is driven by efficiency and productivity. From ERP to CRM and beyond, our applications matched perfectly with Shimano’s business needs.



We effortlessly connected and integrated Shimano’s systems with our custom connector solutions. Our expertise ensures smooth communication and real-time data updates between CRM, ERP, and other applications. By streamlining Shimano’s processes and boosting efficiency, we unleashed the full potential of Shimano’s business ecosystem.



At Flatline we specialise in crafting powerful and scalable platforms that drive businesses forward. With our innovative solutions, we enhanced Shimano’s efficiency, streamlined their processes, and bring traffic to their platform.



To boost Shimano’s reach and impact we created targeted campaigns and engaging content across various platforms. From social media, e-mail & SMS marketing to search engine advertising and conversion rate optimisation, we made sure relevant content reaches the right audience at the right time. Our expert team at Flatline guarantees making the most of Fugazzi’s online presence and always reaching remarkable results.


B2B Marketing

Flatline developed an individual strategy for Shimano to connect with their target audience and establish strong relationships with their clients. By building complex B2B loyalty systems, we ensure Shimano’s definitive business growth. Our approach encompassed lead generation, account-based marketing, and content marketing, positioning Shimano as industry thought leaders.


Email Marketing

Flatline Agency’s email marketing services made a significant impact on Shimano’s success. We began by crafting customized email strategies that catered to Shimano’s unique goals and target audience. We created engaging and personalized email campaigns that resonated with recipients, leading to higher open and click-through rates. By implementing segmentation and automation, we ensured that Shimano’s messages reach the right people at the right time.



Flatline took the lead in transforming Shimano’s product information management (PIM) needs into a seamless and efficient solution. We orchestrated the PIM makeover for Shimano, ensuring all their goods are now centralized, organized, and enriched to maintain consistency across Shimano’s platform.



Our Flatline experts crafted a comprehensive customer relationship management (CRM) platform, enabling Shimano to achieve efficiency by effortlessly managing contacts and automating their sales processes. With our guidance, Shimano harnessed the full potential of the CRM to deliver top-notch customer service, ensuring satisfaction and loyalty from their clientele. Our user-friendly interface made navigating the CRM system intuitive, leading to boosted productivity and streamlined operations.



Our cutting-edge Search Engine Advertising (SEA) strategy employs industry-leading techniques to maximize Shimano’s advertising impact. With precision and expertise, we brought highly targeted traffic to Shimano’s digital platform, elevating brand visibility and delivering quantifiable results. Through a meticulous and strategic approach, we helped Shimano expand their online reach, captivating the attention of potential customers, and ensuring a strong foothold in the digital landscape.


Lead Generation

We fueled Shimano’s growth potential with our tailored lead generation services. Through identifying and engaging their specific target audience, we captured valuable leads to fill their sales funnel. By combining highly targeted campaigns, compelling content, and data-driven strategies, we helped Shimano generate high-quality leads and drive meaningful conversions.

A digital power engine

Navigating through Shimano’s Shopify-based webshop gives customers the whole look and feel of the brand’s personality. The meticulous lay-out reflects Shimano’s in-store experience leaving customers with an unexplainable inner drive for adventure. We are happy to have created a customizable platform to cater to Shimano’s loyal clientele.

Be Like the Best

Success is a team effort and we at Flatline combined all of our strengths to provide Shimano’s customers with a polished eCommerce experience. From meticulous designs to strategic marketing plans, we helped the sports equipment brand to attract more website traffic, generate valuable leads, and drive conversions.

Breaking Boundaries, Building Dreams

Turning Visions into Reality.

Breaking Boundaries, Building Dreams

Power Through the Challenge

The drive for sport is more than just exercising. It is about pushing your own boundaries and never giving up when a challenge arises. That is why it was very important for us at Flatline to portray this in the best way possible to Shimano’s audience. We put our best efforts into building a digital platform where likeminded people have the opportunity to browse through high-premium goods, captivating them with a seamless shopping experience that caters to their unique style preferences.

Smallest Things, Biggest Difference

Designing the Shimano website was a detail-oriented process of choosing all the right features to create a precision-engineered experience and leave an unforgettable impression. Shimano relied on Flatline’s expertise to leverage powerful optimisation techniques leading to increased brand visibility. We made sure to create an adventure-filled webshop for an outstanding shopping experience by Shimano’s audience.

Do we have your attention?


Proud to be a partner of Shopify, WooCommerce, and end-to-end production partner of large players within the eCommerce industry. We don’t simply build your webshop, we set up your entire digital architecture.

See service arrow

Marketing & Growth

Ignite your brand and dominate the digital landscape with our cutting-edge marketing services. From SEO to social media, we deliver results that make an impact. Ready to elevate your online presence and leave your competition in awe?

See service arrow

Custom Development

Building something from scratch is just the beginning. The real ‘game’ starts, as soon as you start to scale and grow beyond your comfort zone. We can help you achieve your goals!

See service arrow