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Oger photob rown jacket



Omnichannel commerce, where every touch point is united.

As a famous Dutch heritage brand, re-platforming and creating an end-to-end omnichannel eCommerce structure was key to fully integrating online and offline to create a seamless customer experience.

15+ Applications intergrated

1 Source of truth

210+ Touchpoints unified

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oger man photo
Amsterdam store image
Oger white clothe

Omnichannel commerce, where every touch point is united.

Oger is a luxury fashion brand focusing on high-end Italian menswear. The brand has been running its business since 1989 until now with the core value of “based on high-quality products and personal service”, and is currently one of the pillars of men’s luxury fashion in the Netherlands.

Flatline collaborated with the brand to bring the next phase of eCommerce by creating a sophisticated, bright-new user experience through omnichannel, building and seamlessly integrating the Shopify webshop, Shopify POS, MarTech, and several custom apps.

A man is wearing a black Oger clothe.

“In-store and online are intergrated seamlessly, omnichannel at its core”

Björn Hillerstöm
CCO Oger

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