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Blue Rivet Jeans

Blue Rivet Jeans

  • Project Type:
  • Project Status:
  • Services:
    Omnichannel eCommerce, Development, Re-Platforming

From Denim to Digital

When Blue Rivet Jeans, the masters of simple, solid style, joined hands with Flatline Agency, we knew the road ahead was going to be exciting. This partnership was all about bringing an outstanding eCommerce experience that reflected the authenticity and unique appeal of Blue Rivet Jeans. Keeping in mind their vision for quality, sustainability, and fair pricing, we got ready to give their digital presence a serious shake-up.

The Project



We didn’t just create a plan; we crafted a meticulously tailored roadmap to success. With an in-depth understanding of Blue Rivet’s brand, target audience, and industry landscape, we devised a strategy that steered Blue Rivet’s eCommerce business towards remarkable growth.



Our design services are a blend of artistry and functionality. With a keen eye for detail and a focus on seamless user experiences, we created a visually stunning and user-friendly design that reflects Blue Rivet’s identity, captivates customers and drives conversions.



As a trusted Shopify Plus Partner, we offer tailored solutions for businesses looking to thrive in the eCommerce realm. From designing and developing a visually stunning and user-friendly online store to integrating powerful features and functionalities, we ensured that Blue Rivet’s eCommerce platform not only reflects their brand’s essence but also delivers exceptional shopping experiences for their customers.



We ensured a smooth migration process with minimal downtime, expertly assessing Blue Rivet’s requirements and selecting the most suitable platform. Our comprehensive services include data migration, design and development, integration, and rigorous testing, empowering Blue Rivet Jeans to transition to an advanced and scalable solution with confidence.

Crafting the Strategy

Our primary objective was to make Blue Rivet Jeans’ digital world align with their ethos. Using our eCommerce and re-platforming expertise, we devised a strategy that echoed the brand’s simplicity and authenticity. We integrated Shopify into their system, delivering a sleek, user-friendly platform for seamless online shopping.

Optimising the Back-End Operations

Our efforts weren’t limited to the front-end. We also addressed the critical behind-the-scenes operations. We deployed our Product Information Management (PIM) and Warehouse Management (WHM) solutions, ensuring a well-oiled machine to support the brand’s growth. Connectors were set up for a smooth re-platforming experience, minimizing potential disruptions.

Breaking Boundaries, Building Dreams

Turning Visions into Reality.

Breaking Boundaries, Building Dreams

Designing a User-Centric Interface.

Our collaboration with Blue Rivet Jeans extended beyond the fabric of their premium jeans. It’s important to highlight the powerhouse team behind the brand. Led by founder Jos Boin, with the added expertise of Nicolien Mastenbroek, Steven Harting, and Ruud Kroese, they brought decades of fashion industry experience. With their industry knowledge and our digital mastery, we’ve built an eCommerce platform that’s as unique and robust as the team behind it.

Tailoring Solutions for Blue Rivet Jeans.

Our approach to solutions is never one-size-fits-all. Blue Rivet Jeans is about uncomplicated shopping for quality denim. To mirror this, we designed an intuitive, stylish user interface. With the brand’s personality at the forefront, we’ve created a browsing experience that’s both engaging and satisfying for customers. This user-friendly, digital store makes it easy for customers to find their perfect pair of jeans without any hassle or overpricing.

Do we have your attention?


Proud to be a partner of Shopify, WooCommerce, and end-to-end production partner of large players within the eCommerce industry. We don’t simply build your webshop, we set up your entire digital architecture.

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