CASE STUDY

Vingino x Flatline Agency

Vingino is one of the Netherlands’ most recognisable children’s and youth fashion brands, with sister label Raizzed operating alongside it in the D2C space. Both brands run on Shopify and both needed storefronts that could grow with them. Flatline built that foundation, and kept building from there.

INTRODUCTION

Vingino & Raizzed — Two brands, one Shopify approach

ECOMMERCE SHOPIFY D2C

Check their live website

Vingino Raizzed

Built to scale. Designed to convert.

Growing fast is easy. Building the infrastructure to support it, that's where the work begins.

Vingino and Raizzed needed reliable, scalable Shopify storefronts for both brands, including dedicated space for high-volume sale events. The goal was clear: distinct brand identities, each with their own storefront, built to serve D2C customers and support commercial growth without adding unnecessary operational complexity.

The challenge wasn’t just technical. It was about building a setup that could support two distinct brand identities, serve D2C customers at scale, and leave room to grow as the business evolved.

Flatline built the foundation, then kept building.

Flatline built Shopify storefronts for both Vingino and Raizzed, going live in spring 2026. Working closely with the brand’s internal team, we ensured both stores were reliable, on-brand, and ready for commercial growth from day one.

Each storefront was built to reflect its own brand identity while keeping operations manageable. The result is a setup that’s straightforward to run and built to support the commercial ambitions of both labels going forward.

THE PROJECT

Storefront build

Two brands. Two storefronts. Built to perform.

We built Shopify storefronts for both Vingino and Raizzed, going live in spring 2026. Each store reflects its own brand identity, built to convert, easy to manage, and ready to scale as both labels continue to grow.

Sample Sale stores

A dedicated space for high-volume sale moments.

For both Vingino and Raizzed, we built dedicated Sample Sale stores to support high-volume sale events without disrupting the main storefronts. Each brand got its own separate environment, keeping the experience clean for customers and operations manageable for the team.

Commercial expansion

Building for what comes next.

Beyond the core storefronts, Flatline supported Vingino in expanding their commercial setup to accommodate new sales moments and channels. The goal was always the same: give the brand the flexibility to move fast without creating operational complexity behind the scenes.