CASE STUDY

Vanilia x Flatline Agency

When Vanilia reached out to Flatline Agency to create a new digital presence for their brand, we knew it would be one big adventure. Combining Vanilia’s expertise in manufacturing high-quality clothing with Flatline’s expertise in Marketing Growth, we created a visually appealing digital platform where all fashion enthusiasts can experience what the brand truly stands for – sustainability, elegance, and uniqueness.


INTRODUCTION

Vanilia — A timeless capsule

View live website

Fashion is more than just clothes. It is an expression of one’s inner world – personality, aspirations, and self-evaluation.

Challenge - Fashion never tasted better

Navigating through Vanilia’s website gives customers the whole look and feel of the brand’s personality. The stylish lay-out reflects Vanilia’s in-store experience leaving customers with a feeling of finesse and sophistication. We are happy to have created a customizable platform to cater to Vanilia’s loyal clientele.

The design journey for the Vanilia website was a meticulous process, where every element was carefully curated to craft a finely-tuned experience that would leave a lasting impression. Vanilia entrusted Flatline with their vision, allowing us to employ potent optimization strategies that significantly boosted brand visibility.

Approach - Elevate your style

Success is a collaborative achievement, and here at Flatline, we’ve harnessed our collective talents to provide Vanilia’s customers with an exceptional digital journey. We put our best efforts into building a digital platform where likeminded people have the opportunity to browse through high-premium goods, captivating them with a seamless shopping experience that caters to their unique style preferences.

Through meticulous design and strategic marketing techniques, we have not only elevated the fashion brand’s online presence but also substantially increased website traffic, generated valuable leads, and achieved remarkable conversion rates.

Pregnant vanilia model

THE PROJECT

On-site collaboration with design team

Embedding with Vanilia’s design team, we fostered an environment of innovation. This hands-on approach facilitated immediate feedback, aligning with Vanilia’s vision. Our partnership ensured that every design detail was meticulously crafted, reflecting the essence of Vanilia’s brand and enhancing its market presence.

Vanilia Homepage

Full interactive prototypes

We developed full interactive prototypes for Vanilia, providing a tangible glimpse into the future of their digital offerings. These prototypes allowed for real-time adjustments and testing, ensuring that user experience was at the heart of development. This approach significantly shortened the feedback loop and expedited the final product’s launch.

Vanilia mobile interface

CRO implementation

At Flatline, we dissected Vanilia’s online interactions to turbocharge their website’s conversion potential. Through meticulous analysis and strategic enhancements, we elevated their user experience, significantly boosting their conversion rates. This tailored, data-informed CRO strategy underscores our dedication to optimizing every visitor’s journey.

Vanilia model

Breaking Boundaries, Building Dreams

Vanilia model looking up
model walking in the summer
woman with back turned to the camera
Woman reading a book


RESULTS

Stores

150
+

Animation prototypes

8
+

Designs made

12
+

Seamless online/offline experience

1
+

Vanilia model staring at the camera Vanilia shop in Arnhem

Flatline Agency's Amsterdam office
TIMELESS ELEGANCE

Any questions we can answer for you?

We are happy to combine our expertise with your brand to brainstorm on what could be the best next steps which can increase bottom-line results

ECOMMERCE MANAGER

Ian Kouwen

Ian Kouwen eCommerce manager at Flatline Agency

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