CASE STUDY

Shimano x Flatline Agency

When Shimano reached out to Flatline Agency to create a new digital presence for their brand, we knew it would be one big adventure. Combining Shimano’s expertise in manufacturing outdoor sports equipment with Flatline’s expertise in eCommerce and Marketing Growth, we created a visually appealing digital platform where all high-adrenaline enthusiasts can experience what the brand truly stands for – quality, innovation, and precision.


INTRODUCTION

Shimano — A ride to remember

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Success is a team effort and we at Flatline combined all of our strengths to provide Shimano’s customers with a polished eCommerce experience.

Challenge - Power through

The drive for sport is more than just exercising. It is about pushing your own boundaries and never giving up when a challenge arises. That is why it was very important for us at Flatline to portray this in the best way possible to Shimano’s audience.

We put our best efforts into building a digital platform where likeminded people have the opportunity to browse through high-premium goods, captivating them with a seamless shopping experience that caters to their unique style preferences.

Approach - Smallest things, biggest difference

Designing the Shimano website was a detail-oriented process of choosing all the right features to create a precision-engineered experience and leave an unforgettable impression. Shimano relied on Flatline’s expertise to leverage powerful optimisation techniques leading to increased brand visibility.

We made sure to create an adventure-filled webshop for an outstanding shopping experience by Shimano’s audience.


THE PROJECT

1 codebase for all European stores

By unifying Shimano’s digital presence through a single codebase, we streamlined operations across all European stores. This consolidation enhances website maintenance, ensuring a consistent user experience while paving the way for efficient scalability and updates, keeping Shimano agile in the dynamic retail landscape.

Custom built theme to fit all global requirements

Flatline Agency developed a custom theme for Shimano, designed to meet the diverse needs of their global audience. This bespoke solution ensures brand consistency across all digital touchpoints, enhancing user engagement and ensuring the website’s adaptability to evolving global standards and preferences.

Omnichannel solution

Introducing omnichannel solutions for Shimano bridges the gap between online shopping and physical retail. Customers now enjoy the convenience of purchasing online and collecting at over 100 Shimano dealers, enhancing the shopping experience and integrating Shimano’s digital presence with its extensive dealer network.

Breaking Boundaries, Building Dreams



RESULTS

Custom build features

92
%

Languages

3
+


Flatline Agency's Amsterdam office
TIMELESS ELEGANCE

Any questions we can answer for you?

We are happy to combine our expertise with your brand to brainstorm on what could be the best next steps which can increase bottom-line results

COMMERCIAL DIRECTOR

Dylan Laseur

Dylan Laseur Commercial Director at Flatline Agency

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