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CASE STUDY

Perro Collection x Flatline Agency

Perro Collection, a leading brand in luxury pet fashion, recognised the importance of a strong online presence to cater to pet owners seeking stylish and high-quality accessories for their beloved companions. Partnering with Flatline Agency, Perro Collection embarked on a journey to enhance its eCommerce capabilities and implement performance-driven marketing strategies.


INTRODUCTION

Perro Collection — Elevating pet fashion

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Partnering with Flatline Agency, Perro Collection embarked on a journey to enhance its eCommerce capabilities and implement performance-driven marketing strategies.

Challenge - Transforming Perro Collection's online presence

Perro Collection, a leading brand in luxury pet fashion, recognised the importance of a strong online presence to cater to pet owners seeking stylish and high-quality accessories for their beloved companions. With an extensive array of products spanning across ten diverse categories, Perro Collection leaves no pet fashion stone unturned.

From stylish apparel to trendy accessories, their online store is a treasure trove for pet owners seeking the perfect ensemble for their furry companions. The collaboration with Flatline Agency enabled Perro Collection to showcase their vast selection of high-quality products, captivating pet owners with a seamless shopping experience that caters to their unique style preferences

Approach - Marketing with bark & bite

At the heart of Perro Collection’s success lies a data-driven approach to performance marketing. Our expertise in audience targeting and strategic advertising campaigns propelled Perro Collection into the limelight of the pet fashion industry.

By leveraging powerful optimisation techniques, Perro Collection maximised their brand visibility and engaged with a devoted community of pet owners.

Perro Collection dog collar ribbon

THE PROJECT

Full-service support with design and development

Perro Collection partnered with us for a comprehensive overhaul in design and development, establishing a robust full-service framework. Our integrated approach streamlined product introductions and digital presence, reinforcing the brand’s identity. This collaboration not only enhanced Perro’s aesthetic appeal but also ensured operational efficiency and user engagement.

Perro Collection the beige collection

eCommerce management

For Perro Collection, we deployed advanced eCommerce management strategies, focusing on enhancing user experience and simplifying the purchasing process. Our targeted solutions increased website traffic and conversion rates, leveraging analytics for ongoing refinement. This strategic oversight ensured Perro remained competitive in the dynamic online retail landscape.

Optimising ads and marketing funnel

We transformed Perro Collection’s advertising and marketing funnel by implementing optimised campaigns across multiple channels. Analysing customer data allowed us to tailor messaging that resonated with the target audience, significantly boosting engagement and ROI. This proactive approach to ads and marketing solidified Perro’s market position and fostered sustainable growth.

Breaking Boundaries, Building Dreams

Perro collection bag
Perro collection collar
Fashionable lady walking a dog
Perro Collection dog collar
Perro collection dog with a ribbon
Perro Collection Ribbon collar
black dog with a lady perro collection
Perro bag
Perro collar


RESULTS

Performance increased

376
%

Cost reduction

65
%

perro collection in a beige coat with dog perro collection dog wearing perro collection item

Flatline Agency's Amsterdam office
TIMELESS ELEGANCE

Any questions we can answer for you?

We are happy to combine our expertise with your brand to brainstorm on what could be the best next steps which can increase bottom-line results

ECOMMERCE MANAGER

Ian Kouwen

Ian Kouwen eCommerce manager at Flatline Agency

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