CASE STUDY

NØLSON x Flatline Agency

NØLSON is a distinguished Dutch menswear brand, celebrated for its timeless and high-quality garments tailored for the modern man.


INTRODUCTION

NØLSON — Revamping the digital landscape

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Established in 2016, the brand has meticulously crafted the quintessential shirt for the creators of this era.

Challenge - A Global Touch

Global footprint means that we understand the nuances of designing for a diverse audience.

We ensured NØLSONs webshop was not just visually appealing but also culturally resonant, making shopping a delightful experience for users worldwide.

Approach - Designing the future

Every brand has a story, and for NØLSON, it’s one of luxury, consistency and relentless pursuit of excellence. It’s not just about creating a website; it’s about telling a brand’s story.

We ensured that every element, from the colour palette to the typography, echoed NØLSONs brand voice, creating a cohesive narrative that engaged and inspired.


THE PROJECT

Doubling down on revenue

Through the integration of advanced analytics and bespoke eCommerse solutions, we identified and capitalised on unique opportunities for NØLSON. This strategic pivot not only streamlined operations but also maximised customer engagement across multiple platforms. The agility of our approach allowed us to quickly adapt to market trends, driving a significant upsurge in sales and effectively doubling NØLSON’s revenue in a remarkably short timeframe.

Peak site speed

At the heart of NØLSON’s digital ecosystem is its website, characterised by an incredible site speed score of 97+ as measured by Lighthouse. This achievement sets a new benchmark in user experience, substantially reducing bounce rates while simultaneously enhancing SEO rankings. The synergy between fast load times and optimised on-page elements has been pivotal in retaining user attention, encouraging deeper interaction with the brand. This level of performance is a critical factor in converting visits into sales, propelling NØLSON towards its business objectives with unmatched velocity.

Leveraging Shopify

Leveraging Shopify, Flatline transformed NØLSON’s vision into a dynamic eCommerce reality. We meticulously tailored the platform with advanced features, capturing the essence of NØLSON’s brand while elevating the customer shopping experience. This strategic development not only aligns with NØLSON’s aesthetic but also sets a new standard in online retailing, ensuring satisfaction and engagement at every touchpoint.

Breaking Boundaries, Building Dreams



RESULTS

Site speed performance

97
+

Orders increase

250
%


Flatline Agency's Amsterdam office
TIMELESS ELEGANCE

Any questions we can answer for you?

We are happy to combine our expertise with your brand to brainstorm on what could be the best next steps which can increase bottom-line results

ALL-ROUND MARKETEER

Vanessa Svensson

Vanessa Svensson All-round Marketeer at Flatline Agency

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