CASE STUDY

MUD Jeans x Flatline Agency

In the realm of sustainable fashion, your digital presence needs to mirror your ethos. MUD Jeans’ Shopify webstore exemplifies their commitment to circular denim, offering an eco-friendly shopping experience.


INTRODUCTION

MUD Jeans - Circular fashion forward

View live website

We ensured that MUD Jeans’ digital platform resonated with their brand values of sustainability and circularity.

Challenge - Aligning sustainability with digital experience

Every element of MUD Jeans’ site had to reflect their dedication to sustainability. The challenge was to create a digital platform that not only showcased their products but also conveyed their environmental mission effectively.

Additionally, the site needed to support a multi-store setup for different languages, including French, German, Dutch, and English, while maintaining a unified brand identity. Implementing Shopify Markets was essential to manage this international presence seamlessly.

Approach - Integrating eco-conscious values

Collaborating closely with the MUD Jeans team, we implemented our Flatline starter theme on Shopify. This partnership enabled us to develop a webstore that encapsulates MUD Jeans’ core values. By integrating sustainable practices into the design and functionality, we ensured the digital presence aligns with their green mission.

Our continuous partnership allowed for ongoing refinements and optimizations, enhancing the site’s performance and user experience. Through meticulous planning and execution, we created a platform that serves both environmental and commercial goals, promoting smooth, engaging shopping experiences.

Mud Jeans visuals, girl in the mountains

THE PROJECT

Shopify mastery

Leveraging Shopify, our collaboration with MUD Jeans extends beyond just transactions; it’s about crafting a versatile platform that serves both environmental and commercial goals. The multi-store setup and continuous partnership have enabled smooth, engaging shopping experiences, promoting eco-friendly practices and customer satisfaction.

MUD Jeans Shopify powered

Digital meets physical

We seamlessly integrated MUD Jeans’ online presence to reflect the eco-friendly atmosphere of their physical products. Through intuitive design and user-centric navigation, we ensured that whether customers are online or in-store, they experience MUD Jeans’ commitment to sustainability. Additionally, the multi-store setup and Shopify Markets implementation facilitated a cohesive international shopping experience.

Mud Jeans website showcase

Close-knit relationship

Flatline Agency and MUD Jeans formed a seamless continuous collaboration, combining our digital expertise with their branding vision. This synergy was crucial in creating a webstore that authentically represents MUD Jeans’ sustainability ethos and marketing objectives.

Mud Jeans website showcase

Breaking Boundaries, Building Dreams


Flatline Agency's Amsterdam office
TIMELESS ELEGANCE

Any questions we can answer for you?

We are happy to combine our expertise with your brand to brainstorm on what could be the best next steps which can increase bottom-line results

ECOMMERCE MANAGER

Ian Kouwen

Ian Kouwen eCommerce manager at Flatline Agency

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