CASE STUDY

MG x Flatline Agency

In the arena of digital transformation, Flatline Agency stands as a beacon of innovation and custom development. When MG, a historic automobile brand reborn with a focus on electric mobility, sought to revolutionise their global dealer network, they chose to drive forward with us.


INTRODUCTION

MG — Navigating Global Digital Horizons

View live website

This partnership was a testament to our expertise in weaving strategic frameworks, bespoke enterprise solutions, and technological platforms into a seamless digital fabric.

Challenge - Steering Towards Excellence

Every detail on MG’s digital platforms was crafted with precision, mirroring the elegance, innovation, and spirit of a brand that’s not just about cars but about a lifestyle. A commitment to excellence that drives every model off its production line.

A brand that stands at the forefront of electric mobility, with a rich heritage of pushing boundaries – it was exhilarating to encapsulate this ethos in their digital identity. MG’s robust state of mind and pioneering approach in the automobile industry made our journey to polish their online presence not just a task, but a thrilling endeavour to match their digital footprint with their real-world prestige.

Approach - Engineering the Extraordinary

By collaborating closely with MG’s team, both on-site and through digital channels, we were able to fully immerse ourselves in the essence of the brand. This invaluable partnership granted us the insight needed to craft a digital experience that perfectly aligns with MG’s vision.

Precision engineering, eye-catching design, sustainable luxury. The revamped MG digital platforms reflect these core principles by intertwining MG’s storied tradition with cutting-edge digital solutions.

MG Collaboration with Flatline

THE PROJECT

The global dealer platform

We embarked on creating MG’s Global Dealer Platform with a focus on integrating MG’s legacy of quality and innovation. This platform serves as a digital ecosystem, enhancing the connection between MG dealers and customers globally, embodying the brand’s commitment to excellence.

Collaboration with Departments Throughout the World

Our collaboration with MG departments worldwide, from the Netherlands to China, ensured the Global Dealer Platform reflected MG’s global ethos. This partnership enabled the customization of the platform to meet diverse market needs, enriching MG’s digital ambitions with a tapestry of global insights.

On-site Collaboration

Working closely with MG’s design and branding teams, we ensured every digital touchpoint mirrored MG’s heritage and innovation. This partnership allowed for a deep understanding of MG’s brand identity, creating digital experiences that resonate with audiences and amplify MG’s legacy.

Breaking Boundaries, Building Dreams



RESULTS

Countries

11
+

Cost reduction

32
%

TTM (in weeks)

8


Flatline Agency's Amsterdam office
TIMELESS ELEGANCE

Any questions we can answer for you?

We are happy to combine our expertise with your brand to brainstorm on what could be the best next steps which can increase bottom-line results

CREATIVE DIRECTOR

Robin Laseur

Robin Laseur Creative director at Flatline Agency

YOUR DIGITAL PULSE

OTHER CASES

Budweiser cans

CUSTOM DEVELOPMENT, ECOMMERCE, MARKETING & GROWTH, B2C, FOOD & BEVERAGES, CORPORATE ENTERPRISE

Bud

READ CASE STUDY

ECOMMERCE, RE-PLATFORMING, MARKETING & GROWTH, B2C, FASHION, SMALL - MEDIUM COMPANY

OGÉR

READ CASE STUDY

ECOMMERCE, CORPORATE ENTERPRISE, FASHION, MARKETING & GROWTH, B2C

BALR.

READ CASE STUDY
Samsung S23 Ultra

DESIGN, B2C, CONSUMER GOODS & ELECTRONICS, CORPORATE ENTERPRISE

Samsung

READ CASE STUDY
Doctor attending to a small child

CORPORATE WEBSITE, MARKETING & GROWTH, B2C & B2B, MEDICAL, BUSINESS & PROFESSIONAL SERVICES, CORPORATE ENTERPRISE

MyTomorrows

READ CASE STUDY
This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.