CASE STUDY

Just Eat x Flatline Agency

At Flatline Agency, we’re no strangers to disrupting the digital landscape. When Just Eat, the leading food delivery giant, wanted to spice up their customer experience across Europe, they knew just where to come.

INTRODUCTION

Just Eat — Getting to the meat of the matter

STRATEGY CUSTOM DEVELOPMENT PLATFORMS ENTERPRISE APPLICATIONS

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Our collaboration involved layering strategy, enterprise applications, and platforms, all whipped up to perfection.

Challenge - Beyond the plate

Churned by our vibrant young team, we cooked up a hyper-personalised platform that connected thousands of restaurants with their drooling customers across 5 countries and in 6 languages. That’s 12,500 users digging into a delightful experience.

Just Eat’s user engagement stats were looking tastier than ever. We made sure Just Eat doesn’t just know the what, but the why, and the how to keep scaling.

Approach - Small bites, big impact

Here’s what made this recipe a real treat. Just Eat’s platform was built to be robust and agile, enabling Just Eat to adapt quickly to market trends. All that, plus a sprinkle of custom dashboards for analytics, helped them stay ahead in the fast-paced food delivery game.

Thinking smaller scale but still want to pack a punch? Don’t underestimate the impact of custom solutions for smaller operations; they can be game-changers.

THE PROJECT

Hyper-personalised video engagement

Through a strategic partnership with Under Reality, Just Eat Takeaway elevated its connection with restaurant owners by creating customised, engaging videos for Restaurant Award winners across Europe. This innovative approach deepened relationships and provided a unique recognition platform.

Expanding brand awareness

This collaboration leveraged hyper-personalised content and strategic advertising to significantly enhance Just Eat Takeaway’s visibility and awareness across five countries, showcasing the power of tailored marketing efforts in amplifying brand presence on a global scale.

Motion brand book refresh

In an effort to revitalise its brand identity, Just Eat Takeaway introduced a comprehensive refresh of their motion brand book. This strategic update was designed to align Just Eat Takeaway’s visual language with the latest digital trends, enhancing its market position and brand perception through modernised design principles and visual storytelling.