CASE STUDY

Howland x Flatline Agency

Howland is a prestigious investment management firm renowned for its exclusivity, care, competence, and unwavering integrity. Embracing family values and advanced investment techniques, Howland crafts strategies that minimise risks and complexities, fostering financial growth across generations.


INTRODUCTION

Howland — Where investment management meets tradition and integrity

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For Howland, an embodiment of exclusivity and astute investment acumen, it was essential that their website and our continuous support reflect their core values of care, competence, and integrity.

Challenge - Elevating the exclusive

In the precise world of investment management, maintaining a digital presence that mirrors your esteemed reputation is highly important. Howland’s commitment to excellence is reflected in every aspect of their service—from intricate investment strategies to personalised client care.

Their digital presence needed to encapsulate the sophistication and exclusivity of their brand. This called for a website that not only informs but also engages and reassures potential and existing clients of their unparalleled expertise in managing substantial assets.

Approach - Crafting the prestigious

Collaborating closely with Howland’s in-house experts, we were able to delve deep into the ethos that has shaped their success for generations. This partnership enabled us to design a website that not only highlights their family values and investment prowess but also their innovative approaches to minimising risks, taxes, and other financial burdens.

We’ve seamlessly integrated Howland’s rich heritage with modern digital strategies. The new website serves as a platform where tradition meets contemporary efficiency, offering a user-friendly, informative experience that resonates with both seasoned investors and those new to wealth management.


THE PROJECT

Website design

Our approach to redesigning Howland’s website was to create a space that reflects the sophistication and exclusivity of their brand. This involved a meticulous design process focused on enhancing user experience and reinforcing Howland’s industry leadership. The website is not only visually appealing but also intuitive, providing visitors with easy navigation and immediate access to essential information. This strategic design ensures that Howland’s digital presence accurately represents their high standards and commitment to client satisfaction.

Ongoing support

At Flatline Agency, our relationship with Howland doesn’t end at website launch. We offer ongoing support to ensure their digital platform continues to function seamlessly and aligns with the ever-evolving financial landscape. This commitment involves regular updates, usability improvements and performance optimisations, helping Howland maintain its reputation as a premier investment management firm. Our dedicated support team is always on hand to assist with any challenges, ensuring Howland’s platform remains a reliable and efficient tool for both clients and the firm.

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COMMERCIAL DIRECTOR

Dylan Laseur

Dylan Laseur Commercial Director at Flatline Agency

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