CASE STUDY

Fugazzi x Flatline Agency

Fugazzi, a high-end fragrance brand, was looking to elevate their customers’ experience and polish their digital presence. With an eye for detail and a truly professional craftsmanship Flatline Agency took on the task to transform Fugazzi’s online representation and visibility.


INTRODUCTION

Fugazzi — A virtual fragrance

View live website

The result – an elaborated website feel and experience, a new take on audience reach, and a paved way to success.

Challenge - Pursuing the right path

Designing the Fugazzi website was a detail-oriented process of choosing all the right ingredients to create an everlasting memory and leave an unforgettable impression. Fugazzi relied on Flatline’s expertise to leverage powerful optimisation techniques leading to increased brand visibility.

We made sure to create an elegance-scented webshop for an outstanding shopping experience by Fugazzi’s audience.

Approach - Use your senses

A perfume is more than an aroma. It is a representation of character, lifestyle and aspirations. It is a journey one embarks on a daily basis. That is why it was very important for us at Flatline to portray this in the best way possible to Fugazzi’s audience.

We put our best efforts into building a digital platform where likeminded people have the opportunity to browse through high-end fragrances, captivating them with a seamless shopping experience that caters to their unique style preferences.

A bottle of Fugazzi perfume on a car wheel

THE PROJECT

Custom tester configurator

For Fugazzi Fragrances, we developed a Custom Tester Configurator, revolutionising fragrance selection online. This tool enables customers to personalise sample testers, enhancing engagement and satisfaction. The innovative feature significantly improved conversion rates and redefined the fragrance discovery process

Quadrupled revenue within a year

Our strategic plan for Fugazzi Fragrances led to a remarkable increase in revenue of fourfold within a year. By leveraging advanced analytics, optimizing the eCommerce platform, and implementing targeted marketing strategies, we not only expanded the customer base but also fostered deep brand loyalty, driving substantial growth in a competitive market.

Full-service support optimising the funnel

We provided Fugazzi Fragrances with end-to-end support, covering design, development, eCommerce management, advertising, and marketing. This comprehensive strategy optimised their entire business funnel, significantly enhancing their online presence and sales. With that Fugazzi’s digital footprint not only grew but also set new industry standards for excellence.

Breaking Boundaries, Building Dreams



RESULTS

Performance increased

543
%

Custom build features

74
%

Fugazzi perfume bottle with blue perfume

Flatline Agency's Amsterdam office
TIMELESS ELEGANCE

Any questions we can answer for you?

We are happy to combine our expertise with your brand to brainstorm on what could be the best next steps which can increase bottom-line results

ALL-ROUND MARKETEER

Vanessa Svensson

Vanessa Svensson All-round Marketeer at Flatline Agency

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