CASE STUDY

Florèz x Flatline Agency

Florèz, one of the leading women’s jeans fashion brands, had a vision to redefine their digital persona and revolutionise the way they engage with customers. To bring their aspirations to life, they partnered with Flatline Agency, a team of skilled professionals who live and breathe results.


INTRODUCTION

Florèz — Embracing digital innovation

View live website

With a deep understanding of the industry and a passion for crafting high-level strategies, we became the driving force behind Florèz’s digital transformation.

Challenge - Unleashing chic

Through their collaboration with Flatline Agency, Florèz successfully reinvented their digital persona and established a strong presence in the competitive fashion industry. The integration of diverse applications and the unification of touchpoints across platforms allowed

Florèz to offer customers a consistent and delightful experience at every stage of their shopping journey. With Flatline Agency’s marketing expertise, Florèz witnessed remarkable growth, attracting a broader audience and solidifying their position as a fashion-forward brand.

Approach - Style in the digital spotlight

Flatline Agency’s marketing and growth services became the secret ingredient to Florèz’s online success. With a comprehensive strategy that encompassed advertising, social media marketing, content creation, search engine optimisation (SEO), and more,

Flatline Agency propelled Florèz’s brand visibility to new heights. Their expertise in lead generation and conversion rate optimisation (CRO) helped Florèz attract more website traffic, generate valuable leads, and drive conversions.

Two florez ladies standing in a drought

THE PROJECT

Replatforming to Shopify

By transitioning Florèz to Shopify, we significantly enhanced their e-commerce capabilities. This move streamlined the user experience, improved site stability, and unlocked advanced analytics for smarter decision-making. Florèz now enjoys a robust platform that scales with their growth, setting a new standard in digital retail excellence.

Florez homepage

Design, development & email marketing

Our comprehensive approach for Florèz encompassed bespoke website design, seamless development, and targeted email marketing campaigns. This integrated strategy elevated their brand presence, increased engagement, and drove sales. By leveraging data-driven insights, we delivered a customer-centric experience that resonates with Florèz’s audience, fostering loyalty and growth.

Florez mobile inerface

Getting to know the target audience

Diving deep into Florèz’s market, we implemented targeted campaigns and engaging content to captivate their ideal customers. Our data-driven approach not only filled their sales funnel with high-quality leads but also elevated their conversion rates, showcasing our expertise in turning interest into tangible growth.

Florez model

Breaking Boundaries, Building Dreams

Florez wrist cuff
Florez female model
Florez pants cuff
smiling Florez model
Florez pants
Florez model sitting on a stool
Florez pants on sand
Florez woman leaning on a wall


RESULTS

ERP Integrated

1
+

Overall performance increase

350
%

Florez lady holding a bouqet of flowers Florez model standing in a field of flowers

Flatline Agency's Amsterdam office
TIMELESS ELEGANCE

Any questions we can answer for you?

We are happy to combine our expertise with your brand to brainstorm on what could be the best next steps which can increase bottom-line results

ALL-ROUND MARKETEER

Vanessa Svensson

Vanessa Svensson All-round Marketeer at Flatline Agency

YOUR DIGITAL PULSE

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