CASE STUDY

CTP x Flatline Agency

In the dynamic digital domain, maintaining a leading edge is paramount. With our expertise, CTP is not only aligned with industry standards but is also setting new benchmarks.


INTRODUCTION

CTP — Elevating digital standards

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The digital world offers boundless opportunities

Challenge - Digital transformation for CTP

In the dynamic digital domain, maintaining a leading edge is paramount. With our expertise, CTP is not only aligned with industry standards but is also setting new benchmarks.

Through our comprehensive suite of services, we have facilitated CTP’s transition from a market player to a global digital leader.

Approach - Blueprint for global ascendancy

In the competitive realm of our digital age, differentiation is key. Through our amalgamation of strategy, design, and technological prowess, we have positioned CTP as a vanguard in the sector.

We have equipped CTP with the tools and strategies to navigate and excel in global markets.


THE PROJECT

Global rebranding and replatforming

Flatline Agency spearheaded a global rebranding and replatforming initiative for CTP, the AEX-listed real estate giant. This transformative project not only refreshed CTP’s brand identity but also streamlined their digital infrastructure, ensuring a cohesive and modern online presence across all platforms, setting a new industry standard.

10+ languages in 15+ countries

To cater to CTP’s expansive market, we implemented a multilingual website platform supporting over 10 languages and tailored content for 15+ countries. This approach enhances local relevance and user experience, ensuring CTP’s properties and services resonate with diverse international audiences, driving engagement and facilitating cross-border transactions.

Integration of the entire lead-funnel

We revolutionized CTP’s lead management by integrating a sophisticated funnel that tracks a website visitor’s journey to requesting a property viewing. This system automatically directs each lead to the appropriate sales agent in the relevant country, optimizing response times and personalizing the customer experience, ultimately boosting conversion rates.

Breaking Boundaries, Building Dreams



RESULTS

Performance Increase

176
%

Custom Build

87
%

Countries

15
+

Languages

10
+


Flatline Agency's Amsterdam office
TIMELESS ELEGANCE

Any questions we can answer for you?

We are happy to combine our expertise with your brand to brainstorm on what could be the best next steps which can increase bottom-line results

COMMERCIAL DIRECTOR

Dylan Laseur

Dylan Laseur Commercial Director at Flatline Agency

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