Flatline Agency: Your Next Shopify Plus Partner

When it comes to scaling your eCommerce business, having the right Shopify Plus partner is essential. At Flatline Agency, we pride ourselves on being a trusted Shopify Plus partner, offering technical expertise, end-to-end service, and a deep understanding of the eCommerce market. We understand the unique challenges you face in today’s ultra-competitive digital landscape, and we...

Last updated: 17 Jul 2023 - 17 mins read

Robin Creative Director


When it comes to scaling your eCommerce business, having the right Shopify Plus partner is essential. At Flatline Agency, we pride ourselves on being a trusted Shopify Plus partner, offering technical expertise, end-to-end service, and a deep understanding of the eCommerce market. We understand the unique challenges you face in today’s ultra-competitive digital landscape, and we have the expertise and resources to propel your business to new heights of profitability.

So let’s explore why Flatline Agency is your ideal Shopify Plus Partner and how we can take your business to new heights.

What is a Shopify Plus Partner?

Dedicated team members of Flatline Agency collaborating on a project while the founder engages in a client meeting. Choose Flatline as your Shopify Plus partner today!

A Shopify Plus Partner is a rather small and exclusive group of highly skilled agencies, who possess extensive experience and expertise in working with the Shopify Plus platform. These esteemed partners have been recognised by Shopify for their expertise and knowledge of Shopify Plus, and they play a fundamental role in helping businesses to build stunning Shopify web stores.

In order to become a Shopify Plus Partner, agencies must undergo a very strict evaluation process and meet the specific criteria outlined by Shopify. This means Agencies must be able to showcase a proven track record of successfully implementing Shopify Plus solutions for clients, which demonstrates their e-commerce strategy, design, development, and customisation expertise.

By becoming a Shopify Plus Partner, agencies gain access to exclusive resources, tools, and support provided by Shopify. This empowers them to deliver even more advanced services and solutions to their clients, staying ahead of other Shopify Agencies. Partners benefit from early access to new features, ongoing training and education, and direct support from Shopify’s dedicated partner team. This enables them to remain on top of industry trends and to deliver innovative and high-quality solutions to Shopify Plus merchants.

Collaborating with a Shopify Plus Partner gives businesses the confidence that they are working with a trusted and knowledgeable partner who possesses an in-depth understanding of the platform’s capabilities. These partners provide your business with strategic guidance, technical expertise, and comprehensive support throughout the entire journey of building, launching, and expanding a thriving Shopify Plus store.

Choosing the Right Shopify Plus Partner

When looking for the right Shopify Plus Partner for you, there are several considerations you should make first. Below, we’ve listed the 7 key things to look out when choosing a Shopify Plus Partner:

1. Asses your Business needs

Since only a handful of Agencies worldwide have the ability of calling themselves Shopify Plus Partners, it is crucial to have a clear understanding of the requirements you’re looking for in an Agency: What is your budget? What is your timeline? What are your goals in both the short and the long term?

Once you have made yourself a clear picture of your requirements, you can start browsing through the available Shopify Plus Partners in order to find a match that fits your needs. You might, for example, be more focused on how your website runs and performs, instead of how it looks, in which case you should look for an Agency specialising in development, instead of design.

2. Track Record and Experience

When looking for the right Shopify Plus Agency, it’s crucial to be sure that they present a good track record when working with Shopify previously. While becoming a Shopify Partner constitutes for a certain level of expertise with the platform, it is always great to have a look at their past works and clients, as you will usually find a page with some of the Agency’s best works on their homepage, showcasing some of their major past achievements. Look for an Agency that has worked in a variety of eCommerce sectors and knows the ins and outs of Shopify Plus. 

If the previous sites and projects produced by the Agency resonates with your expectations and concept, it is worthwhile having a closer look at the Agency and even scheduling an introduction call, in order to get a better understanding of the Agency’s specialisations.

3. Culture and Communication

You’re the captain of your ship, looking to fulfil your expectations and demands, and this should be no different when it comes to your site: By getting in touch with a potentially interesting Agency, you can quickly gain a clear understanding to which extent you will be actively involved in the development process of your site.

Make sure to choose an Agency, which fully incorporates you in the entire development process from start to finish, as your expectations can only then be best met, when you’re in an executive position within your own project.

4. Scalability & Internationalisation

As your business flourishes, scaling your Shopify Plus store and expanding into international markets poses unique challenges. Partnering with an experienced agency becomes vital to ensure a smooth transition and sustained long-term growth. Make sure you look for a Shopify Plus Partner with deep expertise in scaling Shopify stores, implementing strategies tailored to your business needs. 

In case you plan on expanding your business into international markets in the future, keep an eye out for an Agency, which can flawlessly navigate complexities like localisation, multilingual support, and regional compliance, in order to enable your expansion and to maximise your business’s global opportunities.

5. Pricing and Value

After picking out a handful of potential Agencies and getting in touch with them, make sure to consider the Budget you have set for your project and the value you want to get out of it. In most cases, paying a higher price could be worth it, if the value the Shopify Plus Agency provides in return goes in line with the additional funds spent. 

It’s important to repeatedly question yourself whether the cost spent is above or under the value received, and make sure that the value you receive stands above the funds you spend.

6. Support and Maintenance

When considering which Shopify Plus Agency to ultimately go for, it’s important to make sure that your prospective Agency is there for you beyond the scope of your website launch. Ask Agencies how frequently they will be carrying out post-launch maintenance and to which extent they are ready to provide ongoing support for your web store, in case major issues arise further down the road.

Being in clear communication with the Agency over your post-launch proceedings, ensures that your site is set up for success in the long run.

7. Additional Services and Expertise

Three dedicated members of Flatline Agency diligently working together to provide exceptional Shopify Plus services. Trust Flatline as your top choice for Shopify Plus solutions.

Some Agencies offer additional services like design, SEO, and marketing. These value-added gems can boost your store’s visibility and profitability. Whilst you might only be interested in developing your web store, it’s important to have a closer look at the additional services an Agency offers, as you might require those services later down the line. Be wary of Agencies offering services in all segments, as these often fail to excel in most / all of these. 

Since you might rehire the Agency for future projects, building a relationship between you and the Agency is fundamental, as over time they will be able to gain a better understanding of your vision and demands, which the Agency can use to tailor their work in your style accordingly and therefore deliver better personalised results.

Furthermore, a proficient agency will optimise the performance of your Shopify Plus store for all types of devices. This involves optimising page load times, minimising unnecessary scripts or large media files that could slow down the mobile experience, and implementing caching and compression techniques to enhance overall performance. By ensuring that your store loads quickly and efficiently on all devices, the Shopify Plus Agency can provide a seamless and satisfying shopping experience for your customers.

When evaluating potential agencies, it is important to always review their portfolio and case studies. Look for evidence of their expertise in creating visually appealing and highly functional site experiences. Additionally, consider seeking client testimonials or reviews that specifically mention the Agency’s success in website optimisation and their ability to deliver outstanding performance.

Our Technical Expertise and Differentiators

Flatline Agency Founder: Dylan Laseur, Visionary of Shopify Plus Excellence

At Flatline Agency, we excel in providing specialised services for Shopify Plus, ensuring our clients’ success in the competitive eCommerce landscape. What sets us apart?

We specialise in Shopify Plus

Being a trusted Shopify Plus partner, we have mastered the art of unlocking the platform’s complete potential. Our team possesses extensive knowledge and experience in the nuances of Shopify Plus, empowering us to provide customised solutions that perfectly match the requirements of businesses, not just in the Netherlands, but worldwide.

As experts in the realm of Shopify Plus, we understand the intricacies of this powerful platform. This enables us to craft bespoke strategies and implement tailored functionalities that cater to the specific goals and aspirations of your business. Whether you’re seeking enhanced scalability, advanced analytics, or seamless integrations, our team is equipped with the expertise to deliver exceptional results.

We take pride in our ability to go beyond geographical boundaries, serving clients from diverse industries and regions. Our global perspective allows us to stay at the forefront of emerging trends and best practices, ensuring that our solutions are always innovative, relevant, and effective.

We make Data-Driven Decisions

In order to make well-informed decisions in business, we heavily rely on data-driven insights. At Flatline Agency, we employ advanced analytics tools and closely monitor user behaviour, conversion rates, and other crucial metrics. Through careful analysis of this data, we can uncover trends, discover opportunities for improvement, and formulate strategies that yield significant outcomes for your business.

To optimise your conversion rates, we employ A/B testing methodologies to experiment with various design elements, layouts, and calls-to-action. By testing different variations of key elements on your website, we gather data and insights to identify the most effective configurations that drive greater engagement and conversions. Our approach, rooted in data analysis, guarantees that our solutions are in line with your objectives and produce measurable results.

We redefine UX/UI Design and Optimisation

At Flatline Agency, we recognise the importance of delivering a seamless and visually captivating user experience that drives conversions and fosters customer satisfaction. Our dedicated team of field experts will collaborate closely with you to gain a deep understanding of your brand identity and target audience. With this knowledge in hand, we’ll help you to design and optimise every facet of your Shopify Plus store, with the goal of enhancing overall user engagement.

We leave no stone unturned when it comes to creating a user interface that resonates with your customers. Our attention to detail spans from crafting intuitive navigation elements to curating captivating product displays. Through our expertise in UX/UI design, we ensure that your customers are greeted with an immersive and enjoyable digital journey. We employ industry best practices and stays abreast of the latest design trends, ensuring that your store remains modern, intuitive, future-proof and delightful for users.

We provide End-to-End Service and On-Site Support

We go beyond development and design by offering comprehensive end-to-end services. From initial consultation to post-launch support, we are there every step of the way, ensuring seamless integration and optimal performance. Our on-site support further enhances the collaboration and success of our clients.

We are eCommerce Framework Migration Specialists

Our team comprises migration specialists who are well-versed in handling eCommerce framework migrations. We understand the complexities involved and take a meticulous approach to minimise disruptions, preserve SEO rankings, and ensure a smooth transition to Shopify Plus.

We specialise in Customisation and Theme Development

Recognising that every business is unique, we at Flatline Agency excel in customising Shopify Plus to the max, in order to meet your specific requirements. From theme development services to integrating third-party tools and apps, we ensure your business has a tailored eCommerce solution that aligns with your brand vision.

We develop Custom Solutions

At Flatline Agency, we excel in custom development solutions that cater to your specific business requirements. Whether it’s creating unique features, integrating third-party tools and apps, or building a fully customised user experience, our team has the expertise to bring your vision to life.

We support and collaborate continuously

We believe that a strong partnership is built on trust, collaboration, and ongoing support. That’s why, at Flatline Agency, we provide comprehensive support throughout your Shopify Plus journey. From initial consultation and store setup to post-launch support and ongoing maintenance, we are there every step of the way. Our team is readily available to address any issues, answer your questions, and provide guidance to help you make the most of Shopify Plus.

Our Approach to Shopify Plus

To fully understand the value we bring as your Shopify Plus partner, let’s dive into our approach:

Understanding the Shopify Plus Platform

At Flatline Agency, we have a deep understanding of the Shopify Plus platform’s capabilities and features. This knowledge allows us to harness the power of Shopify Plus to fuel your business growth. From scalability to advanced analytics, we leverage these features to drive meaningful results.

Integration with Third-Party Tools and Apps

To streamline your operations and enhance efficiency, we seamlessly integrate Shopify Plus with third-party tools and apps. Whether it’s marketing automation, CRM systems, or inventory management solutions, we ensure a seamless flow of data and provide you with a fully integrated ecosystem.

Performance and Conversion Rate Optimisation

Here at Flatline Agency, we recognise the crucial role that a high-performing website plays in not only elevating user experience, but also driving conversions and facilitating revenue growth. That’s why we consider performance and conversion rate optimisation as essential components of our comprehensive Shopify Plus services.

We firmly believe that a fast and responsive website serves as the bedrock for a thriving online business. Our team of experts is highly skilled at employing a range of techniques to optimise your website’s performance. These include, but aren’t limited to, efficient image and file compression, implementing browser caching, and minifying CSS and JavaScript files. By reducing page load times and enhancing overall site speed, we ensure that your visitors enjoy a seamless browsing experience. 

Our team focuses on enhancing the user experience through intuitive navigation, clear and persuasive product descriptions, and streamlined checkout processes. By optimising the user journey and removing any friction points, we create an environment where visitors are more likely to convert from a simple website visitor into paying customers.

Benefits of Choosing Flatline Agency

Vibrant office environment at Flatline Agency, with diligent professionals working at their desks, offering top-notch Shopify Plus expertise. Join forces with Flatline for unrivalled Shopify Plus solutions.

With Flatline Agency as your Shopify Plus partner, you gain numerous benefits:

Enhanced Scalability and Growth Opportunities

With our technical expertise and tailored solutions, we help you scale your eCommerce business effectively. Shopify Plus provides a robust infrastructure, and we leverage its capabilities to fuel your growth and unlock new opportunities.

Expert Guidance and Support Throughout

We are here to guide you through every stage of your Shopify Plus journey. From the initial consultation to post-launch support, we provide expert guidance, sharing our knowledge and experience to help you navigate the complexities of the platform with confidence.

Maximising the Potential of Shopify Plus Features

Shopify Plus offers a wealth of advanced features, and we ensure you make the most of them. Whether it’s automation, multichannel selling, wholesale functionality, or advanced analytics, we help you leverage these features to optimise your operations and drive success.

Data-Driven Strategies for Success

At Flatline Agency, we take a data-driven approach to decision-making. By closely monitoring user behaviour, conversion rates, and other key metrics, we develop strategies that are backed by insights and drive meaningful results for your business.

Customer-Centric and Collaborative Approach

At Flatline Agency, we foster a culture of uninterrupted assistance and a collaborative approach. We believe that a strong partnership is based on trust and continuous support. Our dedicated team is committed to being by your side throughout your entire business journey. From the initial consultation and store setup to post-launch support and ongoing maintenance, we offer prompt solutions, address any concerns, and provide valuable guidance. Your success is our top priority.

In Conclusion

Choosing the right Shopify Plus partner is crucial for the growth and success of your eCommerce business. At Flatline Agency, we combine technical expertise, end-to-end service, and a deep understanding of the digital world to provide you with exceptional Shopify Plus solutions. From custom development to performance optimisation, we have the skills and knowledge to take your online store to new heights.

At this point, Flatline Agency is the only Shopify Plus Partner building custom apps and middleware and linking Shopify flows to ERP and PIM. As your end-to-end development partner, we don’t simply work for you, we deeply integrate and collaborate.

We are your next digital Pulse…

Contact Us.


  1. 1. What services does Flatline Agency provide as a Shopify Plus Partner?

    Flatline Agency offers a range of services as a Shopify Plus Partner. These include design and build services, MarTech, automation, and growth solutions, strategy consulting, integrations and connectors, and expertise in core technologies such as the Shopify platform itself, Klaviyo,, Gorgias, and many more. We are known for our subject-matter experts, who have years of industry experience in various digital fields, as well as our ability to challenge existing processes and our knowledge of relevant frameworks and tools.

  2. 2. What are the benefits of choosing Flatline Agency as a Shopify Plus Partner?

    By choosing Flatline Agency as your Shopify Plus Partner, you can benefit from our expertise and in-depth knowledge of the platform. We provide strategic guidance, technical expertise, and comprehensive support throughout the entire process of building, launching, and expanding your Shopify Plus store. As a Shopify Plus Partner, we have access to exclusive resources, tools, and support provided by Shopify, enabling us to deliver advanced services and solutions, not available to your average agency. We also have an extensive track record of successfully implementing Shopify Plus solutions for clients to show for.

  3. 3. What is Flatline Agency’s approach?

    We’re all about getting to the heart of what you need and want. With our custom-centric approach, we make sure we’ve got a crystal-clear picture of your requirements and goals. That way, we can develop a killer strategy that’s tailor-made just for you.

    We’re not just here to build a website or set up a store. We’re in it for the long haul, and that means working side by side with you to develop a winning strategy. By diving deep into your business, your audience, and the market, we’re able to develop a strategy that plays to your strengths and tackles any challenges head-on. Together, we’ll make sure your business is set up for success and ready to conquer the world.

    When it comes to reaching your customers, we take a no-holding-back approach. We’re all about being everywhere your customers are, and that’s exactly why we embrace our omnichannel strategy. We’ll seamlessly connect your Shopify store with social media, marketplaces, and other touchpoints, so you can engage with your audience wherever they hang out.

    By integrating third-party tools and apps, we are able to streamline operations, optimise performance and conversion rates, and provide ongoing support. We prioritise scalability, advanced analytics, seamless integrations, and data optimisation to fuel your business growth and deliver exceptional results.

  4. 4. Does Flatline Agency offer ongoing support after the launch?

    Absolutely! Our partnership with you doesn’t end at the launch of your Shopify Plus store. We provide ongoing support and assistance to ensure your continued success. From troubleshooting to feature enhancements, we are here to support you throughout your eCommerce journey.


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