INNOVATION

Your Digital Pulse May Edition: Navigating Tomorrow’s Trends, Today

Welcome to the May edition of Your Digital Pulse, brought to you by Flatline Agency ®️. As we approach the vibrant summer months, our team at Flatline is thrilled to share a monthly compilation of our most recent updates, expert insights, and strategic collaborations designed to redefine the digital marketing, eCommerce landscapes and beyond. In...

Last updated: 30 May 2024 - 10 mins read

Evelina All-round marketeer

a black background with white text: May edition newsletter from Flatline Agency

CONTENTS

Welcome to the May edition of Your Digital Pulse, brought to you by Flatline Agency ®️. As we approach the vibrant summer months, our team at Flatline is thrilled to share a monthly compilation of our most recent updates, expert insights, and strategic collaborations designed to redefine the digital marketing, eCommerce landscapes and beyond.

In this issue, we delve into the most significant functionalities of Meta AI’s Llama 3, a tool set to enhance how brands interact online drastically. We’ll dissect the most recent Google updates to guide you through their impact on your digital strategies and reveal how these changes can be turned into opportunities for growth.

Additionally, we highlight our latest partnerships, such as those with Swapfiets and The HEINEKEN Company, that demonstrate our commitment to innovation and client success. Meet the exceptional individuals behind our projects, like Vanessa Svensson, our marketer who’s making significant strides in strategic marketing. Expect to find more about the fast upcoming industry events and Flatline ventures 🥂

Join us as we explore these topics and more, ensuring you’re up to date and well-prepared to navigate the complexities of today’s digital sphere. Dive into our May edition and discover how these insights can guide your path to digital excellence.

The HEINEKEN Company X UEFA Champions League: Powered by Flatline Agency ®️

Heineken X UEFAX Flatline Agency X One:nil

We’re thrilled to spotlight a unique project that brought together The HEINEKEN Company, UEFA Champions League, and Flatline Agency ®️ in collaboration with One:Nil: a custom-built webpage that adds an exciting twist for football fans! As part of the UEFA Champions League festivities, we’ve created a special platform where fans can become a visible part of the final match.

Visit Heineken’s custom webpage to see how you can get your face on the official confetti that will be showered over the crowd at the UEFA Champions League final. This interactive experience allows fans to submit their photos, which are then transformed into confetti pieces, literally making them part of the action.

We’re proud to help turn every UEFA fan’s dream into a reality, ensuring they can leave their mark on one of the biggest sporting events of the year. Thank you to Gershom Mulder, Gijs van Willigen, Robin Laseur and others who have contributed to this project’s success! Don’t miss this chance to be part of football history. Submit your photo today, and watch for it at the final whistle!

⚡AI News: Discovering Meta AI

Meta's new LIama 3 AI tool

Meta‘s new API, Llama 3, has been released in the US and several countries across the globe. This tool is poised to revolutionise how we engage with technology across multiple sectors, including digital marketing and eCommerce. We’ll give you a quick look at Meta AI so you can stay ahead:

  • What is Meta AI? Meta AI’s Llama 3 is a multimodal AI model capable of understanding and processing text, images, speech, and more. It can seamlessly integrate various data formats into a single cohesive output.
  • Advancing beyond traditional AI: Unlike standard AI assistants, Llama 3 stands out by its ability to process various data types simultaneously. This capability allows it to produce more complex and interactive outputs. Such a feature is crucial for developing engaging, multimedia content that not only attracts but also resonates with audiences across a range of consumer touchpoints.
  • Why use Meta AI: For digital marketing and eCommerce, Meta AI is adding a whole new layer of user engagement and personalization. Its predictive skills and adaptive learning models make it possible to run super responsive campaigns that really connect with users.

Look into the future: The rise of AI platforms like Meta AI could shift the landscape from traditional search engines and Google Ads to more intuitive, AI-driven platforms, offering more targeted and efficient advertising strategies. This shift could greatly change how we interact with information online – important to keep in mind!

Flatline Agency ®️ X Swapfiets 🚲

We’re proud to revisit our collaboration with Swapfiets, where we successfully renewed their career website using Framer, making it sleeker and more user-friendly. This collaboration showcases the innovation and commitment of both teams to enhance user experience.

Don’t miss the testimonial from Mathias Plum, the HR IT Applications Manager at Swapfiets. Mathias discusses our partnership’s impact and the exciting project we’ve embarked on together. This collaboration is a testament to our dedication to excellence and client satisfaction.

Join us in celebrating this thriving partnership that continues to grow and inspire. Check it out now!

Flatline Agency X Swapfiets | A collaboration to power mobility!

The heartbeat of Flatline Agency: Meet our All-round Marketeer Vanessa Svensson 👋

In this edition of Your Digital Pulse we are giving the stage to Vanessa, a key member of our marketing team here at Flatline Agency ®️. Vanessa’s expertise spans a wide range of marketing disciplines, making her an invaluable asset to our team, managing a number of client project here at Flatline.

We invite you to meet her in this short video, where she discusses the transformative power of strategic marketing. She delves into how a well-thought-out strategy can not only elevate a brand but also drive substantial business growth.

Does this resonate with your challenge? Don’t hesitate to reach out and schedule a meeting with us and Vanessa to grab a cup of coffee at our office!

Meet Flatline team: Vanessa Svensson our Marketeer

⚡SEO News: Newest Google updates

  • Google Core Update: Google’s latest core update is reshaping search by favouring high-quality, relevant content over clickbait. This significant update is altering rankings and improving how Google assesses content value. You might see some early changes in rankings, but these could shift as the update continues to roll out. It’s best to wait until Google officially completes the rollout to fully understand its impact on your site.
  • Google Spam Update: This update focuses on AI-generated content, misuse of expired domains, and web authority exploitation. Immediate enforcement targeted the first two issues, with policies against site reputation abuse activating in May. Google has quickly taken direct steps to remove up to 40% of websites that provide low-value content and poor user experiences from its search results. More info here!
  • What does this mean? These updates increase the necessity for digital marketers to rethink how content is crafted and positioned. With Google increasingly rewarding quality and relevance, it’s essential for businesses to align their strategies to stay competitive. This means investing in original, well-researched content that offers value to your audience. Let’s make sure we’re ahead of the curve by aligning our strategies with these new standards!
  • Google Marketing Live: Set for May 21, Google Marketing Live invites you to harness AI directly for your business. Google will showcase the latest updates and innovations in their advertising products and platforms, such as advancements in Google’s AI for ad campaigns. Don’t miss out—register to leverage these new tools effectively. Read further here!

Our Michelin star eCommerce Dinner recap 🌟

Last week we hosted an exclusive eCommerce Dinner at the renowned Sense Restaurant den Bosch in collaboration with Monta and Returnista . The event brought together industry leaders who share a passion for eCommerce, providing a perfect blend of insightful presentations, exceptional cuisine by a Michelin-starred chef, and enriching conversations.

This gathering wasn’t just a networking opportunity, it was about enjoying the things that we love together. We’d like to give special thanks to our partners at Quinten Muller, Jasper Vloedgraven, Jesper Breuers, Ivo Meerbeek, Harjan Morskate, Mike Kersbergen ✔, as well as Dylan Laseur, Maarten Wesselink, and Robin Laseur from the our own team, for creating a memorable dinner.

If you missed this remarkable night, don’t worry! We’ve captured the essence of the event in a short aftermovie. So take a glimpse into one of our favourite gatherings to date.

eCommerce Dinner 2024 | Sense Restaurant

Meet Flatline Agency at Emerce Live 2024!

We are excited to be part of the Emerce E-commerce day on June 5, 2024 and Digital Marketing day on June 6th at Amsterdam’s historic Beurs van Berlage! This premier industry event, organised by Emerce, brings together experts in digital commerce and digital marketing. With over 100 speakers from leading companies like Google, Pinterest, and Salesforce. It’s an ideal opportunity for us to connect, learn, get inspired, and inspire.

We’re particularly proud that Flatline Agency’s very own Dylan Laseur, who will be one of the speakers this year. On the eCommerce day, together with Jimmy Van Der Pas from Malelions, we will explore the theme: “Growing Together and Strengthening Each Other.” Both Flatline Agency and Malelions are recognized as dynamic, fast-growing brands in the Netherlands.

And we won’t leave it at that! The next day at Digital Marketing Live Dylan Laseur will discuss the essential role of brand building in the B2B sector and how it is crucial for business success. He will share successful strategies and technologies used at Flatline Agency and with our clients, focusing on creating effective B2B funnels to maximise growth.

We’ll be ready to greet you on both days, eager to share our insights, chat, and enjoy some fresh oysters! Learn more on E-commerce Live & Digital Marketing Live.

We have an exciting bonus for attendees! ⛵️

To cap off the days packed with learning and networking, we’re hosting a private boat party after the first Emerce Live day – a fabulous way to wrap up E-commerce Live and mingle in an exclusive setting!

The Flatline team – Robin Laseur, Maarten Wesselink, Ian Kouwen, Vanessa Svensson, and Chuck Caupain – looks forward to seeing you there!

Flatline Agency is Moving Forward: Welcome Remy Bronkhorst to the Partners’ Table!

We are excited to announce that Remy Bronkhorst, co-founder of DEPT®, has officially joined Flatline Agency ®️ as a partner. After serving as a strategic advisor and working closely with our founders for two years, Remy is now fully on board. His vast expertise in digital innovation makes him a perfect fit for our team as we aim to aim for continuous growth of our agency.

Remy shares, “The dynamic environment and potential at Flatline are incredibly motivating. I’m excited to start this new adventure.”

Welcome aboard, Remy! We too look forward to the future with you on the Flatline Team.

Flatline Agency welcomes Remy Bronkhorst to the team

Celebrating 5 years of Flatline Agency 🍾

Our team is just back from a legendary trip to Reims celebrating five successful years of Flatline Agency ®️! We took over the champagne houses learning about – and of course tasting – champagne all weekend long. From a tour of Taittinger to sipping champagne in the beautiful gardens at Moet, to delicious cheese boards at Le Clos. A couple of truly enjoyable days off – a birthday trip in style!

Cheers to many more adventures together!

On this note, we close Your May’s Digital Pulse; we raise yet another champagne glass to a successful month and many to come! 🥂

From exploring Meta AI’s capabilities to spotlighting our collaboration with The HEINEKEN Company for the UEFA Champions League, we’ve covered significant ground.

We’re excited for the upcoming Emerce Live, where we’ll dive deeper into digital trends and connect with industry peers. Thank you for your continued engagement, and we look forward to sharing more insights and successes with you.

Cheers to pushing boundaries and achieving more together!

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