Google Analytics basics shows you how to create and implement an account, set up data views, filters, interpret basic reports, set up information centers, perform basic analysis and setting goals & campaign tracking.
What exactly is digital analysis? People usually buy products in stages, this is the concept of “buy channel” in marketing, which describes the different stages of customer interaction.
The basic purchase channel includes the following steps: “Traffic acquisition” is to cultivate awareness and attract user interest; “behavior”, is that the user interacts with the merchant; “Conversion”, is that the user becomes a customer and completes a transaction with the merchant.
The above process is difficult to measure in the offline environment but in the online environment, we can use digital analytics.
Measuring many different aspects of the channel. We can track which online behaviors contributed to the purchase and make informed decisions based on relevant data to determine the method of attracting new and old customers.
Consider the case of an online store such as Google Merchandise Store. The goal may be to increase T-shirt sales stores can use digital analytics to collect and analyze. Data from online campaigns determine which campaigns are performing best. In order to increase the intensity of relevant marketing initiatives. For example, stores can analyze regional sales data to find out if users in certain regions will buy a lot of T-shirts If so, they will run more campaigns in these regions.
They can also use digital analysis to understand the operation progress of the user when using the online shopping cart if they find the user on the website. When you encounter a problem at a certain step, you can change the website to solve the problem. All types of businesses can benefit from digital analysis. Publishers can build a loyal audience with a high degree of interaction to make the ads on the website more relevant to user interests E-commerce companies can use digital analytics to understand customers’ online buying behavior. In order to better promote its products and services. The potential customer discovery website can collect user information so that the sales team can contact the potential customer. Although we are mainly talking about collecting data from websites, Google Analytics can also collect behavior data from various systems such as mobile applications, online POS systems, video game consoles, customer relationship management systems, or other networking platforms. This data is aggregated into Google Analytics reports that allow you to perform in-depth analysis to better understand your customers and their purchase history. Then you can try to adopt new solutions to better develop your business.