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INNOVATION

What is Klaviyo One?

Klaviyo One is the all-in-one platform to grow your business. Klaviyo has always been a powerful email marketing tool, but with the release of Klaviyo One, they are now a complete customer data platform (CDP). This means that you can now manage all of your customer data in one place, and use it to drive...

Last updated: 7 Jul 2022 - 8 mins read

Dylan Laseur Digital marketing

The logo of Klaviyo One, a comprehensive customer data platform (CDP) that revolutionises business growth and customer engagement.

CONTENTS

Klaviyo One is the all-in-one platform to grow your business.

Klaviyo has always been a powerful email marketing tool, but with the release of Klaviyo One, they are now a complete customer data platform (CDP). This means that you can now manage all of your customer data in one place, and use it to drive more sales and better customer engagement. In this article, we will discuss the new features of Klaviyo One and how they can help you grow your business. We will also provide an overview of Klaviyo's pricing and support options so that you can decide if Klaviyo is right for you.

What is a CDP?

A CDP, or customer data platform, is a system that enables businesses to collect, manage, and utilise customer data. By consolidating customer data from multiple sources, businesses can gain a more holistic view of their customers and create more targeted and personalised marketing campaigns. In addition, CDPs can provide insights into customer behaviour and preferences that can be used to improve the overall customer experience.

While CDPs are still relatively new, they are quickly becoming an essential tool for businesses that want to stay ahead of the competition. As the amount of customer data continues to grow, CDPs will become even more important in helping businesses make sense of it all.

Many people believe CDPs to be the next big thing in marketing, and Klaviyo One is at the forefront of this new technology.

Why do you need a CDP?

A customer data platform (CDP) is a type of software that helps organisations unify customer data from various sources into a single database. This unified view of customer data can then be used to segment customers, personalise communications, and track customer journey analytics.

Having a CDP in place can be beneficial for several reasons. First, it can help organisations reduce the amount of time and effort required to manage customer data. Second, it can provide valuable insights that can be used to improve marketing strategies and better understand customer needs and preferences. Finally, a CDP can also help to create a more seamless and personalised customer experience by allowing for more targeted and relevant communications.

Overall, a CDP can be a valuable tool for any organisation that wants to improve its ability to manage customer data effectively and drive better business results. If you are considering investing in a CPD, it is important to weigh the potential benefits against the cost of implementation. However, in many cases, the benefits of having a CDP in place will outweigh the costs.

What Customers Need From a CDP

When it comes to CDP customers need at least 4 things:

Data ingestion: CDPs draw in first-party customer data from numerous sources (e.g., transactional systems, online activity, contact centre, demographics or POS) (e.g., transactional systems, web behaviour, call centre, demographics or POS).

Identity management: CDPs determine the identities of clients across different channels. Most employ deterministic matching and profile stitching using IDs given by the incoming data. The CDP develops and maintains a permanent customer identification.

Segmentation: CDPs enable marketers to establish and sustain global, omnichannel audience segmentation using the unified data in the CDP.

Data provision/activation: CDPs assist the activation of the insights and unified customer profile established in the CDP. This is done by giving connections and APIs to other marketing solutions.

Areas Where Ordinary CDPs may Disappoint

Data infrastructures that have been established

When importing all client data into a CDP for use in marketing activities, businesses that already have an established data infrastructure and architecture may incur considerable installation and data synchronization expenses as a result. This is an issue that we refer to as the "lift and shift" problem. Firms may wish to investigate potential solutions that provide fundamental CDP features, such as identity management, segmentation, and data provisioning, but do not need the movement of data into a single physical database. This will allow companies to sidestep the problem. While it is true that these options are available, investigating them may necessitate looking into more than just pure-play CDPs.

Activation of data based on analytical findings

CDPs are able to enable rule-based methods, despite the fact that audience segmentation is one of the skills that they provide. When algorithmic applications of segmentation are introduced into the needed use cases of a brand, real-time decision making, triggering, and the execution of the next-best offer commonly break down. The level of complexity of these analytical skills varies greatly, despite the fact that certain CDP suppliers are working to create these capabilities as a complement to their main CDP tasks. If the needs go beyond the capabilities of a basic CDP, it is probably best to look at purpose-built products such as enterprise marketing suites instead of a CDP. These suites include fundamental CDP services, but their focus is on journey orchestration and analytics on a broader scale. ​

Management of one's identity in real-time

The ability of many CDP systems to monitor client behaviour across all devices and digital channels, as well as to integrate that behaviour with offline data in real-time, is not yet within their scope of functionality. If the need involves recording online events in real-time and dynamically updating customer profiles and offline customer segments, you should examine the CDP in great detail to verify that it is capable of fulfilling these requirements.

In order to avoid these three things from happening we will now suggest a new type of customer data platform which is Klaviyo One.

What is Klaviyo One?

Klaviyo is an eCommerce marketing platform that helps brands drive more sales through email, SMS, web, and mobile push notifications. Klaviyo One is now shaping up to be the company's flagship product, it offers a suite of tools to help businesses create more personalised customer journeys. With Klaviyo One, businesses can segment their customers based on behaviour, customise their communications across channels and track the performance of their campaigns.

Klaviyo One is backed by a team of data scientists and engineers who are constantly innovating to help brands drive more sales and better engage their customers. If you're looking for a way to take your eCommerce business to the next level, Klaviyo One is worth checking out. The team decided to build this extension because they saw an opportunity to help brands not just drive more sales, but also create more meaningful customer relationships.

You will not be able to provide the experiences that both you and your consumers demand if the surroundings you work in are outmoded, unstable, and rigid. This is because eCommerce is undergoing change, and consumer behaviours are also through change. Klaviyo One takes care of this in the features that we will explain now.

What are Klaviyo One features?

These features provide the most seamless and personalised customer experiences across all channels.

Some of the most exciting features include:

- The ability to track every customer interaction across all channels in one central place.

- Segmentation capabilities that allow you to target customers with personalised messages based on their interactions with your brand.

- A/B testing capabilities that let you test different messaging and campaign strategies to see what works best for your business.

- A variety of integrations with popular eCommerce platforms, CRMs, and marketing automation tools.

- A centralised dashboard that gives you a holistic view of your customer data, campaign performance, and more.

Klaviyo One is the ultimate tool for creating multichannel customer experiences that are seamlessly integrated (with Shopify), highly personalised, and always informative. With Klaviyo One, you can finally put your customer data to work and create loyalty-building relationships that last.

A full support system

When it comes to the support for Klaviyo One, there is a full support system in place so that you can always get the answers to your questions. The support team is available 24/ hours a day, seven days a week, and they will be able to help you with any issues that you may have.

Experts from Klaviyo are standing by to walk you through the onboarding process, as well as integration and deliverability, and beyond. In addition, a customer success manager will provide you with continuous assistance. You also have access to even more specialised teams than before thanks to our vast network of agency and technology partners.

Security that dominates the industry

Klaviyo One offers the highest level of security for your customer data. They understand that your customer data is sensitive, and they take every precaution to ensure that it is safe. Klaviyo One uses 256-bit SSL encryption to protect all data in transit, and all data is stored in a secure, redundant environment.

An Extremely effective database

Klaviyo One offers an extremely effective database. This is because Klaviyo One was built for eCommerce from the ground up. Klaviyo One can handle very large data sets, and it is able to offer real-time reporting and segmentation. Additionally, this platform offers a flexible schema so that you as a developer with the ability to design unique integrations and link with bespoke systems, hence increasing the available versatility.

We at Flatline Agency, official Shopify Plus Partner, are here to help you take your business to the next step, including custom development, design, and marketing. If you are interested, please feel free to contact us.

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