Your favourite digital news: Time to dive into Your Digital Pulse June edition!

Welcome to the latest edition of the Flatline Agency ®️ newsletter! We’re all about staying ahead of the game, bringing you the most critical updates and insights from the industry. This issue is packed with the latest developments from our favorite tools and systems, and a good dash of Flatline news such as event recaps,...

Last updated: 24 Jun 2024 - 10 mins read

Evelina All-round marketeer

Flatline Agency: Your Digital Pulse June edition


Welcome to the latest edition of the Flatline Agency ®️ newsletter! We’re all about staying ahead of the game, bringing you the most critical updates and insights from the industry. This issue is packed with the latest developments from our favorite tools and systems, and a good dash of Flatline news such as event recaps, and exciting project news that showcase our love for innovation.

In this edition, we’re diving deep into HubSpot’s groundbreaking HIPAA support and sensitive data tools, enhancing data management in healthcare and other data-sensitive industries. We’re also exploring the new WordPress integration with Shopify’s Buy Button, merging seamless eCommerce with WordPress’s flexibility. And don’t miss the sneak peek into WordPress 6.6’s features, including the Playground API.

Plus, get ready to meet our newest clients and some old favourites… Find out how we’re pushing boundaries with our latest projects with MUD Jeans and Baskèts Stores. Stay tuned for insights that will keep you at the forefront of the digital landscape and prepare to be inspired by the creativity, fun and dedication at Flatline Agency.

Let’s get into it!

New Collaborations on the Horizon: Baskèts Stores X Flatline Agency ®️

We’re excited to announce our latest client: Baskèts, the renowned leaders in Amsterdam’s aspirational apparel & footwear scene. Since 2012, Baskèts Stores has evolved from a singular ambition to serve Amsterdam’s young urban professionals with fashionable and exclusive sneakers, clothing, and accessories into a brand that seamlessly bridges classic designs with contemporary fashion and style. Featuring a wide range of both well-known and emerging brands such as Adidas, Arc’teryx, New Balance, and New Amsterdam Surf Association, Baskèts stands as a core of innovation and style in the heart of Amsterdam.

Together, we’re embarking on an exciting journey to develop a new Shopify-powered eCommerce platform. Our shared mission? To create an online shopping experience that embodies the essence of Baskèts – stylish, innovative, and user-centric. With Baskèts’ commitment to sustainability and high-quality design, we aim to translate these values into a seamless online experience.

Stay tuned for updates and sneak peeks of what promises to be a standout project. Baskèts is your connection to premium apparel, and with Flatline Agency’s dedication and expertise, we’re excited to build an enhanced and vibrant world of style and innovation online.

⚡Industry News: HubSpot, Shopify, & WordPress

As always, we at Flatline make sure to keep an eye out for any highlights from our favourite tools and systems. Here is a handful of these to keep you on the top of the latest developments!

New at HubSpot

  • HIPAA Support and Sensitive Data Tools: HubSpot now supports HIPAA compliance, enabling secure management of sensitive healthcare data. This update includes tools for identifying, managing, and securing sensitive information, ensuring compliance and data integrity across the platform.

Shopify developments

  • WordPress integration with Shopify’s Buy Button: you can now enhance your WordPress site by integrating Shopify’s Buy Button, which allows for fast and easy eCommerce capabilities, merging Shopify’s platform with the flexibility and customizability of WordPress.

WordPress 6.6 scheduled features

  • WordPress Playground API: this serverless browser-based version of WordPress is perfect for testing and building themes and plugins without setup. It supports one-click website clones and zero-setup development environments, ideal for developers and educators. You can already start using it with Beta 2!
HIPAA support and sensitive data tools from HubSpot

Meet & Greet! The story behind Flatline Agency ®️ and Capital C Amsterdam | Events | Meetings | Art | Offices friendship 🎥

Capital C works to foster creativity by encouraging collaboration and innovation.

As a creative hub and event location in Amsterdam they provide space for meetings, events, offices, art exhibitions and culinary experiences.

Flatline Agency’s partnership with Capital C have started X time ago and up until now at core it focuses on building a digital presence that mirrors this vision.

We modernised Capital C Amsterdam’s identity, improving their online presence to reflect their innovative energy and approach. By implementing HubSpot’s tools, we further enhanced Capital C’s lead generation, nurturing, and conversion strategies.

Most importantly, throughout all the challenges and steps we took, we kept a close relationship with Capital C’s team, we can assure, this for sure inspires even more creativity and collaboration. Hear from Nhimo Canfijn, the project manager at Capital C Amsterdam | Events | Meetings | Art | Offices , as he shares insights from our partnership 🚀

Flatline Agency X Swapfiets | A collaboration to power mobility!

The heartbeat of Flatline Agency: Meet our All-round Marketeer Vanessa Svensson 👋

In this edition of Your Digital Pulse we are giving the stage to Vanessa, a key member of our marketing team here at Flatline Agency ®️. Vanessa’s expertise spans a wide range of marketing disciplines, making her an invaluable asset to our team, managing a number of client project here at Flatline.

We invite you to meet her in this short video, where she discusses the transformative power of strategic marketing. She delves into how a well-thought-out strategy can not only elevate a brand but also drive substantial business growth.

Does this resonate with your challenge? Don’t hesitate to reach out and schedule a meeting with us and Vanessa to grab a cup of coffee at our office!

Flatline Agency X Capital C | Creativity with a capital C

Flatline Agency ®️ X MUD Jeans 👖

We’re very excited about our latest partnership with the eco-pioneers at MUD Jeans! At Flatline Agency ®️, we embraced the challenge of creating an online experience as stylish and sustainable as MUD Jeans themselves.

From brainstorming to launch, our team put their expertise into developing a sleek, user-friendly website that not only showcases MUD Jeans’ fantastic products but also tells their inspiring sustainable story. Every detail was designed to enhance user experience and keep engagement high. The new site is a perfect blend of style, sustainability, and innovation.

Our collaboration resulted in a visually stunning, intuitive eCommerce Shopify platform that impresses at first click. We unified multiple stores into one platform with various language options, implemented Shopify Markets to simplify international sales, and seamlessly integrated MUD Jeans’ unique leasing model – because who said you can’t lease your jeans? Additionally, we provided rock-solid backend solutions ready to support future growth.

Big shoutout to our dedicated team and to Joost Verbeek, Jolanda Brink MBA, Ayush Singh, Linda Delfs, Dion Vijgeboom, and others at MUD Jeans for trusting us with this game-changing project. We look forward to continuing this strong partnership.

Dive into full case study to see how we’re helping brands like MUD Jeans lead the charge in sustainable fashion:

Flatline Agency X MUD Jeans

Vacancy @Flatline Agency

Flatline Agency ®️ is looking for a talented Sales Lead to join our team. If you excel at lead generation, closing deals, and navigating the digital world with creativity and confidence, we want to hear from you!

Get ready to make a real impact by driving our commercial growth (90% year-on-year) and enhancing our client relationships. If you have a passion for digital trends, a knack for networking, and a sharp eye for spotting eCommerce opportunities, you’ll fit right in. You’ll be working with a creative team that’s always pushing the boundaries in digital marketing and development.

Interested? Jump on this opportunity to boost your career and shape the future of digital sales with us. Apply today and let’s see what you can bring to Flatline Agency.

The heartbeat of Flatline Agency: Meet Chuck Caupain

At Flatline Agency ®️, Chuck is our go-to Business Development Representative, leveraging HubSpot daily to identify and nurture new business opportunities. With his strategic outreach and personalised communication, Chuck Caupain excels at building strong client relationships and driving our agency’s growth. His expertise with HubSpot allows him to streamline processes, track interactions, and optimise our sales pipeline.

As a HubSpot Gold Partner, Flatline Agency ®️ not only excels in using HubSpot for our growth but also in implementing this powerful system for our clients. We help businesses harness the full potential of HubSpot to boost their sales, marketing, and customer service efforts. Watch the video and be the first to find out!

Chuck Caupain at Flatline Agency

Uncovering the true cost of eCommerce platforms

While navigating the world of eCommerce it’s important to work strategically and be prepared, especially when it comes to understanding the true cost of ownership for different platforms. We dug deeper into this topic, to help you understand hidden costs and make well informed decisions.

In our latest blog we explore the various factors that impact the overall expense of running an online store using platforms like Shopware, Salesforce Commerce Cloud or Shopify. From upfront fees to maintenance and scalability, our convenient guide covers everything you need to know.

You can also find a detailed comparison of the TCOs in numbers of popular eCommerce platforms. This information ensures you have a clear understanding of your options!

🔥 Key insights:

  • A breakdown of each platform: Understand the characteristics of each platform.
  • General facts: Learn about the number of customers or average conversion rates.
  • TCO comparison: Directly compare the initial, recurring and additional costs for each platform and find out which ones have the lowest TCO.
  • Gartner’s Magic Quadrant: Learn how to evaluate eCommerce platforms based on strengths and weaknesses.

Curious to learn more about managing your eCommerce budget effectively? Read the full article and get equipped with the knowledge to choose the best platform for your business.

‘Kings of the Court’ Padel Tournament Recap 🏁

Flatline Agency ®️, in partnership with Mollie, Returnista and Shopify, hosted the exhilarating ‘Kings of the Court’ Padel Tournament. The event was a spectacular success, with a live DJ, a lavish oyster bar, endless drinks, and delicious food fueling the excitement.

Our team’s competitive spirit and skill shone brightly on the padel courts, as participants showcased their best moves. Special congratulations to our champions, Rituals and Cotton District B.V., who claimed victory with unmatched finesse. But remember, in our hearts, everyone who joined us is a winner. 😉

A massive thank you to all who attended. Your energy, competitive spirit, and those priceless smiles made the day unforgettable. Watch the aftermovie below, capturing all the action and excitement.

This is just the beginning – we have more incredible events lined up and can’t wait to create more epic memories together. Keep that drive alive! ⚡

Flatline Agency event: Kings of the Court

Fresh from Framer: Introducing ✨ forms ✨

Flatline Agency ®️, as an official Framer Enterprise Expert, is incredibly excited to introduce Framer’s new Forms feature. This crucial addition provides over 10 input types, allowing for a uniquely freeform editing experience. You can design custom inputs, focus states, checked states, loading states, and success states, giving you complete control over the form’s appearance and behavior.

Key Features:

  • Data handling: Send data via email, connect to Google Sheets, or set up custom Webhooks.
  • Security: Benefit from spam protection, rate limiting, and a fallback email.
  • Customization: Enjoy freeform editing to create exactly what you need.

This feature is perfect for those looking to streamline data collection while ensuring security and customization. We think you’ll love the enhanced functionality and flexibility that Forms in Framer brings.

Discover more on Framer’s website or contact us at Flatline Agency ®️ for an expert support!

Our digital time is up now, but we will see you soon again!

Thanks for catching up with us in this edition of the Flatline Agency ®️ newsletter! We hope these insights and updates have sparked your creativity and fueled your innovation. Stay tuned for more exciting news, and remember, at Flatline, we’re always here to help you stay ahead of the game. Until next time, keep pushing the envelope and making waves! 🌊✨


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