As a business owner, there are many kinds of important numbers you need to improve to increase your sales. Retention rate is one of them. This rate measures how well your business can prevent your customers from churning your service. Therefore, if you have a low retention rate, the situation is like pouring water into a bucket with a hole in it. On the other hand, if you have a high retention rate, you can expect an increase in LTV(Life Time Value) in your business.
The next question you ask will be “How can I improve my retention rate?” Adopting a subscription model is one answer to this problem. A subscription model is collecting service fees monthly or yearly from customers. Netflix is a good example of a subscription model business since its customers pay a monthly cost to continue watching movies on Netflix.
When we hear the word “subscription model,” we tend to associate it with online services, as I introduced in my example, but that’s not really all there is to it. Recently, selling physical products online as a subscription service is not special among eCommerce owners. Here, Yotpo started to offer Subscriptions by Yotpo on Shopify to support them.
Before explaining this service, what is Yotpo? Yotpo is a cloud-based marketing platform for eCommerce businesses founded in 2011. The users of Yotpo can collect various data such as customer reviews to build a brand or to improve their customer experiences on their eCommerce website. The main services provided by Yotpo are listed below
Easy to start
This service is built for Shopify to enable you to launch subscription businesses easily on Shopify. By using Subscriptions by Yotpo, you can quickly set up subscriptions with a few steps. Selecting your product and plan, and adding a subscription option to your product page is enough to start. According to the official website, it takes only 8 minutes in total.
Easy to use
A passwordless subscription management portal and unified Shopify payment system are installed to achieve an easy-to-use customer experience since customers might often think starting a subscription is an uphill struggle. Subscribers do not have to use their password to log in and they do not have to worry about the checkout method because Subscriptions by Yotpo allows them to use the Shopify checkout method as they do normally.
Easy to notify
It sometimes takes time and effort to notify subscription updates to customers regularly. However, this action is very important to gaining customers’ trust. Subscriptions by Yotpo offer automated notifications to keep customers informed.
Paying 1% after $500 in monthly subscription sales is the cost to use Subscriptions by Yotpo for now. Therefore, you can start a subscription without making a loss. You can launch your subscription on Shopify for free until you make more than 500 dollars in sales.
A subscription model is a great business model since the business can expect next term’s sales easily and accurately. Moreover, it is getting popular because business can be stable because customers rarely leave in one fell swoop. Recently, there have been many cases where unexpected products have been sold through the subscription model, snacks and flowers for example. Why don’t you give it a try if you are interested in the subscription model? Subscriptions by Yotpo can help you to start. In case you don’t have your own website yet, you can check a brief process of web design.