Shopify Summer Editions ’23 – our favourites

Imagine my Business – Imagine my Store – Imagine my Future This is the hook, Shopify introduces us to the Summer Editions ’23. One of the most powerful updates until now. There have been some changes in the digital world, which automatically affect the eCommerce industry – bringing a lot new opportunities to the field. Personalisation...

Last updated: 27 Jul 2023 - 9 mins read

Sophie Marketeer


Imagine my Business – Imagine my Store – Imagine my Future

This is the hook, Shopify introduces us to the Summer Editions ’23. One of the most powerful updates until now.

There have been some changes in the digital world, which automatically affect the eCommerce industry – bringing a lot new opportunities to the field. Personalisation and customisation are definitely the focus here and that’s what Shopify specialised in their Summer Editions ’23 announcement.

The leading eCommerce platform is giving us insides in the perks that eCom businesses have through the platform for the first time and shows us once again how powerful they are in the industry. One of the most powerful figures here is definitely provided by Shopify Checkout. With Shopify Checkout, you get the best conversion, the most globally recognised buyer experience, the proven reliability, and flexibility to customise what you need for your unique business.  

Being confronted with AI the past year(s), we’ve all seen what these tools can do for us and our businesses. There are so many use cases for applying AI when it comes to marketing, but Semrush reports that marketing and sales prioritise AI and machine learning more than any other department. By now, 51% of e-commerce companies use AI to provide a seamless experience for their customers. Shopify took our gained experience about the existing tools and their core knowledge of the industry to create new heights for the eCommerce world. 

An easy and nicely designed Checkout experience is the key to impulsive buyers and to keep them. Since this is the spot for them to have an overview of their desired products as well as the place for them to spend their money and this should give a confidential feeling. 

With 100+ updates and announcements the Summer Editions ’23 is definitely worth checking out. Divided in: AI for Commerce; World’s best Checkout; Sell to every Customer; App development; The shop channel; Full-stack marketing; B2B Selling ; Manage your money ; Orders & fulfilment & Everyday operations you’ll be able to find exactly the features you are searching for… and if not just search for wished updates or questions.

Must-know new features

But for now let us introduce you to our favourite and most promising new features of the new Editions:

Connect Marketplaces

Syncing products, inventory and products in real time and connect your product catalogue to the world’s top marketplaces – expand your reach and simplify your operations.

The Shopify Marketplace Connect App allows you to manage your listings on top marketplaces like Amazon, Walmart, and eBay, all in one place. This means you can streamline your marketplace listings, inventory, orders, and fulfilment directly in Shopify. Plus, you can easily set marketplace-specific content and pricing overrides, and manage listings in bulk. 


The Shopify Bundles app allows you to create and sell product bundles directly from your Shopify store. Here’s how it works:

You simply select the products for your bundle, and let your creativity flow. Your bundle can be a fixed collection of specific products a multipack of the same item, or a mix-and-match bundle where customers choose their own items.

The app then creates a new product in your store that represents the bundle and your customers can now add this bundle to their cart just like any other product:

When a bundle is sold, the app automatically adjusts the inventory through real-time synchronisation of the individual products in the bundle, preventing overselling:

This is definitely one of the best ways to increase your average order value. 

For fixed bundles and multipacks, try the free Shopify Bundles app

For more advanced needs, including mix-and-match bundles, use one of the updated bundle apps in the Shopify App Store or, if you’re on Shopify Plus, build a custom bundle offering using our APIs. All apps integrate with the admin and include real-time inventory syncing for oversell protection.

Subscription plan

You sell products that your customers buy on a certain frequency, almost like subscriptions? 

Well, then give them subscription options and increase your AOV in the long run. You can choose the products you want to be given the option of subscription and add frequency options as well as discounts, depending on the subscription. 

Introducing Shopify Subscriptions announced in Shopify’s Summer ’23 Edition

New Shopify Checkout features

We have talked about Bundles, subscriptions and providing seamless user experiences for your customers. The new checkout features underline all of these points, giving noticeable results.

Lets get a quick summary of this:

The one-page checkout makes the process faster and more frictionless, helping customers to feel more comfortable with their purchases.
Check out ‘Stella Eats’ experience, increasing conversions by 3.5% by switching to the one-page Checkout here.

ShopPay is able to drive conversion for the biggest brands on external checkouts, since enterprise retailers who are not on Shopify will still have access to ShopPay. They can use the wallet on any external checkout.

Delivery methods can be customised regarding pickup dates, times and instructions with pre-build UI components and new extension points. On top of that, Shopify added address validation in the checkout, making it more reliable for store and customer.

Another way to extend your checkout is with apps. Checkout extensibility makes it easier for you to customise your checkout in a way that’s app-based, upgrade-safe, higher converting, and integrated with Shop Pay.

With the Checkout Branding API you are now able to customise your fonts in the checkout, giving a look and feel until the very last click of the order.

New B2B features

Integrating B2B and D2C seamless is becoming more important by the time and it has not always been easy for businesses to keep both of the pillars under one roof. Let us show you 5 new B2B features that allow selling directly to consumers and businesses seamless:

Volume pricing

 Price breaks to encourage business customers to buy in larder quantities

Quick order lists

 Lists of product variants to let them choose size, colours and more

Paypal payments

Paypal payments for orders and invoices

Vaulted credit cards

Previously stores credit cards can be used on draft orders at checkout

Shopify Inbox

Enhance your online store with Shopify Inbox at no cost, allowing you to personalise your chat, access saved responses, and manage more features conveniently through your admin panel. Select a colour of the chat to fit to your webshop and bring your customer service to a new level. You can chat anytime from anywhere to keep your customers satisfied and even use metrics in your admin to plan your growth through experience.

And it will pay out… 70% of Shopify Inbox conversations are customers making a purchasing decision.

Some nice features for our developers

Here comes the time to shine for our creators. 

Since the Shopify App Store has been launched, over $ 1.5 billion have been earned by app developers. Let us show you how the Summer Editions ’23 enhance the world of our developers even more. 

Update to Shopify functions

Customise commerce with new updates to Shopify Functions

Updates to Shopify Functions announced in Shopify’s Summer ’23 Edition

9 Function APIs are now available, including the new Custom Order Routing Function, with more rolling out in the coming months. These APIs allow you to extend Shopify’s functionality and build custom features for your store.

Development for Shopify Flow

Build, manage, and deploy Shopify Flow extensions from your apps configuration files, instead of manually setting them up from your Partners Dashboard and immediately manage their deployment via the CLI. 

Check out How to.

Remix app template

An app has never been simpler. Let’s just generate a starter code use Shopify CLI to build your app. You are now able to create a new app from scratch or work with your existing app in Shopify. The new app template is enabling us to build highly dynamic apps with JavaScript, enhancing a lot of developers’ work. 

To be released soon – and we are exccitteddd


Your AI-powered commerce assistant, your Sidekick – built to support you in launching, operating, and expanding your business. It’s akin to having a highly skilled, exceptionally intelligent, devoted, and non-critical advisor at your beck and call whenever you require assistance.

Meet Sidekick

With Sidekick, you can utilise everyday language to enhance your store, handle time-consuming chores, and make more informed business choices. It offers suggestions for the most suitable apps for your business, aids in marketing campaigns, provides answers to queries, troubleshoots issues, and helps you achieve more in less time.

You should definitely stay tuned for that one! 

Shopify Magic

Shopify Magic, an AI-powered marvel seamlessly integrated into Shopify, meticulously designed to elevate your business growth by minimising time spent on manual tasks, enabling you to achieve more with greater speed.

Shopify Magic
Here are some of the remarkable features it offers:

Smart Replies: Coming soon, experience the power of reviewing, editing, and promptly responding to live chat inquiries using smart replies through Shopify Inbox.

Instant Answers: Effortlessly publish personalised FAQs and responses with the convenience of Shopify Inbox.

Email Optimization: Unlock the potential of compelling subject lines, captivating email content, and pinpointing optimal send times with Shopify Email for maximum impact.

Just like having your very own personal assistant, Shopify Magic is here to assist you in efficiently managing and propelling your business to new heights.

Sidekick and Shopify Magic are both part of Shopify’s efforts to integrate AI into the platform to help entrepreneurs run their businesses more efficiently. So, while Sidekick and Shopify Magic are separate products, they both leverage AI to help you get more done, faster.

To sum up

Shopify outdid themselves once again and we are totally here for it. Constantly going with the time and following the latest innovations to use them for the best of all our eCommerce businesses, Shopify knows how to.

We at Flatline Agency, official Shopify Plus Partners, are here to help you take your business to the next step, including custom development, design, and marketing. If you are interested, please feel free to contact us.


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