Shopify Summer ’24 Edition: Let’s take a leap towards Unified commerce | Flatline Agency summary

Hey there, the wait is over, Shopify Summer ’24 Edition is here! The much-anticipated Shopify Summer ’24 Edition has arrived, boasting over 150 innovative features and updates. This year’s theme, #Unified, underscores Shopify’s commitment to creating a cohesive and seamlessly integrated eCommerce platform. At Flatline Agency, we recognise the significance of these updates in shaping...

Last updated: 25 Jun 2024 - 8 mins read

Evelina All-round marketeer

Shopify Summer '24 edition from Shopify: Flatline Agency summary


Hey there, the wait is over, Shopify Summer ’24 Edition is here!

The much-anticipated Shopify Summer ’24 Edition has arrived, boasting over 150 innovative features and updates. This year’s theme, #Unified, underscores Shopify’s commitment to creating a cohesive and seamlessly integrated eCommerce platform. At Flatline Agency, we recognise the significance of these updates in shaping the future of eCommerce. As a leading digital agency, we’re here to help you leverage these new features, ensuring your business remains competitive and thrives in this dynamic landscape.

No need to wait more, let’s dive into the key enhancements and how they can transform your eCommerce operations.

Introducing managed markets

The Enhanced Markets Module, now rebranded as Managed Markets, streamlines cross-border, B2B, and in-person selling into one unified experience. Key improvements include:

Regional pricing: Manage duties and taxes based on regional pricing, ensuring compliance and efficiency. This update allows businesses to cater to local pricing strategies, enhancing market adaptability and customer satisfaction.

Restriction management: Automatically avoid selling restricted products in specific regions, helping businesses navigate complex international regulations effortlessly. This ensures compliance with local laws, reducing legal risks.

Optimised shipping rates: Secure better shipping rates to reduce costs and improve profit margins. This feature enables businesses to offer competitive shipping prices, attracting more international customers.

Order editing: Edit existing orders for an improved international buyer experience. This flexibility allows businesses to cater to customer needs post-purchase, enhancing customer service and satisfaction.

Expand to more places, all in one place

Shopify’s Summer ’24 Edition enables businesses to expand into new markets effortlessly. With a unified dashboard, you can access, manage, and compare all your markets in one place. This comprehensive view allows you to preview customisations and make data-driven decisions to optimise your expansion strategy.

Customize B2B, retail & international markets

Tailor the customer experience for any market by customising catalogues, themes, currencies, domains, and business entities with Markets. This flexibility ensures that your business can meet the unique needs of diverse customer segments, enhancing satisfaction and driving growth.

Refined shipping options

Shopify has introduced split shipping capabilities at checkout, allowing customers to select the “fastest” or “most economical” shipping options. This feature enhances transparency and builds customer trust by providing more control over delivery preferences. Customers can split their orders based on availability and urgency, improving the overall shopping experience.

  • Custom shipping preferences: Customers can tailor their shipping options to meet their specific needs, whether it’s the fastest delivery for urgent purchases or the most economical for cost-saving.
  • Enhanced tracking: Real-time tracking updates ensure customers stay informed about their shipment status, further boosting trust and reliability.

Presenting advanced analytics

The enhanced analytics tools offer deeper insights into business metrics. A faster, more flexible unified dashboard allows for rapid, data-driven decision-making. Soon, ShopifyQL will enable users to query data directly within reports for even more precise insights.

  • Unified dashboard: Integrates various data sources into a single view, simplifying data analysis and reporting.
  • Customisable reports: Tailor reports to meet specific business needs, focusing on key performance indicators (KPIs) that matter most.
  • Predictive analytics: Utilise machine learning to predict future trends and outcomes, helping businesses stay ahead of the competition.

The visual editor for Hydrogen

The new visual editor for Hydrogen simplifies the design, development, and merchandising processes, enabling seamless collaboration across teams. This tool makes it accessible for anyone to contribute to the site from anywhere.

  • Drag-and-drop functionality: Simplifies the design process, allowing users to create and modify web pages without extensive coding knowledge.
  • Real-time collaboration: Teams can work together in real time, ensuring that design changes are implemented quickly and efficiently.
  • Pre-built templates: Use a variety of pre-built templates to accelerate the design process and maintain brand consistency.

Power of AI – Expanded Shopify Magic

Shopify Magic now integrates AI into more areas of the platform, enhancing customer engagement and operational efficiency. AI-suggested replies in Inbox help manage customer inquiries swiftly and accurately.

  • AI-driven customer service: Automate responses to common customer queries, freeing up staff to handle more complex issues.
  • Personalised recommendations: Leverage AI to provide personalised product recommendations, increasing sales and customer satisfaction.
  • Operational efficiency: Use AI to optimise inventory management, demand forecasting, and other operational aspects.

New style settings for themes

Liquid theme developers can now leverage greater layout flexibility with new style settings. The developer preview includes features like static blocks and block targeting, allowing for more customisation and control.

  • Customisable sections: Create unique page layouts with static blocks that can be targeted to specific audiences.
  • Enhanced flexibility: Developers have more control over the look and feel of their sites, enabling more creative and tailored designs.
  • Improved user experience: Tailor the user experience to meet specific customer needs, improving engagement and conversion rates.

Ship to & from retail stores

Customers can now enjoy greater flexibility with the option to transfer online orders to their preferred store for pickup or ship products directly from a store using Shopify POS.

  • Store pickup: Provide customers with the convenience of picking up online orders at their nearest store, reducing delivery times and costs.
  • Ship-from-store: Utilise store inventory to fulfil online orders, improving delivery speed and efficiency.
  • Inventory visibility: Maintain accurate inventory levels across all channels, ensuring customers can access products wherever they shop.

Easy receipts, return rules & sales data

Retail operations are more streamlined than ever with Shopify POS. Features include easier staff attribution, digital receipts that opt customers into your email list, and clearer in-store return rules.

  • Digital receipts: Simplify the checkout process with digital receipts, which also serve as a marketing tool by opting customers into your email list.
  • Return management: Implement clear in-store return rules to streamline the return process and improve customer satisfaction.
  • Sales tracking: Track sales data more accurately, helping you make informed decisions about inventory, staffing, and promotions.

Flow templates for apps

Showcase your app’s automation potential and accelerate adoption by offering merchants examples in Flow’s template library. This feature allows app developers to create and share automation templates that can be easily integrated into merchants’ workflows, demonstrating practical uses and encouraging adoption.

  • Template library: A collection of pre-built automation templates for various tasks.
  • Ease of use: Merchants can quickly implement these templates to streamline their operations.
  • Boost adoption: Highlight your app’s capabilities and drive higher engagement by providing ready-to-use automation solutions.

Numerous API enhancements

Shopify’s Summer ’24 Edition includes several API enhancements designed to improve functionality and integration capabilities:

  • Return APIs: Facilitate seamless returns management by integrating return processes into your existing workflows.
  • Exchange APIs: Simplify the exchange process for both customers and staff, enhancing the overall shopping experience.
  • Storefront Cart API: Improve cart management and functionality on the storefront, providing a smoother shopping experience.
  • Address Autocomplete API: Speed up the checkout process by providing accurate address suggestions, reducing errors and improving customer satisfaction.
  • GraphQL Admin API bundles: Access more efficient data queries and management with bundled GraphQL APIs, streamlining administrative tasks.
  • Customer Account API metafields: Customise customer accounts with additional fields, providing more personalised and detailed account information.
  • Checkout Branding API: Tailor the checkout experience to match your brand, enhancing consistency and customer trust.
  • GraphQL Admin APIs: Advanced administrative functionalities that improve data management and operational efficiency.
  • Shopify Planet API: Integrate sustainability metrics and initiatives into your store, appealing to eco-conscious customers.
  • Pickup Point API: Provide customers with convenient pickup point options during checkout, improving flexibility and satisfaction.

To sum up

The updates outlined above are just the tip of the iceberg. Shopify Summer ’24 Edition includes a plethora of additional features designed to enhance every aspect of your eCommerce business. From marketing tools and customer engagement enhancements to backend operational efficiencies and more, this release empowers businesses to stay competitive and innovative. Explore more innovations in Shopify’s comprehensive Summer ’24 Edition release here. Flatline Agency is ready to help you embrace the Unified approach and stay ahead in the ever-evolving world of eCommerce.

We at Flatline Agency, official Shopify Plus Partners, are here to help you take your business to the next step, including custom development, design, and marketing. If you are interested, please feel free to contact us.


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