Shopify Editions ’24 – Unleashed

Last week, Shopify held its latest Shopify Editions – Unleashed event at Adyen’s headquarters in Amsterdam, showing us an exciting range of new features, updates, and partnerships designed to empower merchants, developers, and partners alike. With a focus on global expansion, automation, and personalised selling experiences, Shopify continues to evolve, making it easier for businesses to grow and succeed in an increasingly competitive landscape. Here’s a breakdown of our key takeaways and innovations introduced at the event.

1. International – No debitcard needed anymore

This feature is particularly handy for eCommerce businesses operating in the European region, as it simplifies the billing process by enabling automatic direct debit payments from your bank account. With SEPA, businesses can streamline their finances, reduce manual payment tasks, and avoid late fees by ensuring bills are paid on time. It’s a reliable and efficient way to manage recurring expenses, helping business owners focus on growth instead of administrative tasks.

2. Shopify Academy – Shopify verified skills

For those looking to expand their knowledge and skills, Shopify introduced more courses through its Shopify Academy. This enhanced learning platform will provide partners and individuals with verified skills, accompanied by LinkedIn badges that can showcase expertise. The main goal is to increase the credibility of Shopify experts, allowing individuals to build a personal brand based on their Shopify skills.

These certifications will be valid for two years, and divided in series that you can attend.

3. B2B and retail market enhancements

Shopify is also stepping up its game in the B2B and retail markets. With more merchants expanding into business-to-business commerce, Shopify introduced a manual payment method for B2B transactions, alongside customer-specific deposits at checkout. These features will provide more flexibility and personalisation in managing business clients.

Overview – updates now available

Shopify introduced several features that are available immediately, providing merchants with tools to enhance their operations and marketing capabilities. These include:

Store performance monitoring: Real user monitoring (RUM)enables tracking of store performance, with visibility into how changes affect speed and user experience.

Combined listings app: Group multiple products under a single parent page for better organisation.

Flexible discounting for POS: Developers can now customise backend logic for Shopify POS, allowing for more tailored discount functions.

Customer-specific deposits for B2B: Allow customers to pay a percentage-based deposit during checkout, making it easier to secure larger orders.

AI-enhanced product categorisation: Shopify Magic can now predict product categories and attributes based on uploaded images, saving merchants valuable time.

Split shipping at checkout: This highly requested feature enables customers to split their orders for different shipping locations.

Local payment methods: The feature enables secure local payments via a lot of payment offering solutions. If you want to accept local payment methods in countries other than the country your business is located in, then ensure you have those countries listed as a market that you sell to!

Checkout blocks: Customise checkout pages with additional blocks to enhance the customer experience.

Enhanced marketing support with pixels: Capture richer data for better analytics and targeting, including details like URL, domain, and checkout objects.

There is more to come

A number of exciting features were also announced that will be available in early 2025 or are currently in early access, setting the stage for future growth and development – So stay tuned for some nice features to come from Shopify. If you want help turning any of these updates into an actual roadmap for your store, our ecommerce agency team can walk through what’s worth prioritising for your setup. As always, the key to success lies in staying ahead of the curve, and we got you!