Season 1/4 – Shopify B2B apps

Shopify B2B apps – the Flatline go-to’s Shopify has brought its B2B game to the next level. There are a lot of opportunities to take from the eCommerce platform and also a lot of apps to be used. We’ll introduce you to the B2B basics of Shopify and our Go to apps, for Shopify Plus...

Last updated: 15 Feb 2024 - 6 mins read

Sophie Marketeer


Shopify B2B apps - the Flatline go-to's

Shopify has brought its B2B game to the next level. There are a lot of opportunities to take from the eCommerce platform and also a lot of apps to be used. We'll introduce you to the B2B basics of Shopify and our Go to apps, for Shopify Plus but also for our standard plan users.

Shopify B2B functionality for different plans

Shopify's B2B functionality, specifically tailored for wholesale operations, is predominantly available for Shopify Plus plan users. This suite of features enables businesses to engage in B2B transactions directly through their Shopify stores, without needing third-party apps. It includes the ability to set customer-specific catalogs, payment terms, and currencies, and to manage multiple customers and locations under a single company profile​​.

For those on standard Shopify plans, direct access to Shopify's built-in B2B features as seen with Shopify Plus is not available. However, standard plan users can still venture into B2B or wholesale operations by leveraging third-party apps or creating a separate, password-protected storefront. These methods allow for custom pricing and order processing within the Shopify admin, albeit with a less integrated experience compared to Shopify Plus​​​​.

An alternative approach for standard plan users looking to sell wholesale is through Shopify's marketplace, Handshake, or by utilising Shopify's array of discount and wholesale apps. Handshake is a marketplace powered by Shopify, designed for wholesale transactions, but it's important to note that it's currently available only to businesses located in the US. Wholesale apps available in the Shopify App Store can automate the process of selling wholesale, offering features like volume discounts, custom catalogs, and order management. This provides a viable pathway for Shopify store owners not on the Plus plan to engage in wholesale activities​​​​.

In summary, while direct B2B functionality is a highlight of the Shopify Plus plan, standard Shopify plan users have various tools and apps at their disposal to facilitate wholesale operations. These alternatives can help bridge the gap, enabling businesses of all sizes to explore and expand into the B2B marketplace.

Shopify Plus - B2B functionality

Shopify Plus offers a comprehensive B2B (Business to Business) functionality that allows merchants to tailor their eCommerce operations to meet the needs of wholesale or bulk buyers. This functionality is designed to provide a seamless, scalable solution for businesses looking to serve other businesses efficiently. Here's an overview of what Shopify Plus B2B functionality offers and how it can be utilized:

Shopify store types and efficiency

Dual storefronts

Merchants can create a separate, password-protected storefront for B2B transactions or manage both B2C (Business to Consumer) and B2B sales from a single store. This flexibility allows for targeted marketing and sales strategies for different customer segments.

Streamlined operations

The platform supports streamlined operations for selling directly to other businesses, including bulk orders, custom pricing tiers, and payment terms. It's designed to handle the complexity of B2B transactions while maintaining an intuitive user experience for merchants.

Customisation and integration

Custom pricing and catalogs

Shopify Plus allows for custom pricing models for different customer groups, negotiated pricing, and the ability to display custom catalogs for B2B customers, ensuring a personalised shopping experience.

ERP and API Integration

The platform offers robust API access and integration capabilities with enterprise resource planning (ERP) systems. This ensures that B2B sales operations can be seamlessly integrated with existing business processes and systems for inventory management, order fulfillment, and customer relationship management.

Enhanced features for B2B

Payment options

Shopify Plus supports a variety of payment options suited for B2B transactions, including invoicing and the ability to set net payment terms (e.g., Net 30).

Bulk ordering and discounts

The platform facilitates bulk ordering and allows merchants to set up volume discounts or tiered pricing to incentivise larger purchases.

Account management

B2B customers can manage their accounts, track orders, and reorder with ease, enhancing the customer experience and encouraging repeat business.

Utilising Shopify Plus B2B functionality

Merchants can leverage Shopify Plus's B2B functionality to:

Expand market reach

By targeting wholesale buyers and businesses directly, merchants can tap into new markets and revenue streams.

Improve operational efficiency

The platform's integration and automation capabilities can significantly reduce manual workloads, streamline order processing, and improve accuracy.

Enhance UX

Providing a tailored shopping experience for B2B customers, from personalized pricing to self-service account management, can increase customer satisfaction and loyalty.

For more detailed information on Shopify Plus's B2B functionality and how it can be utilized, you can visit the official Shopify Plus website and explore their resources, including guides and case studies on B2B eCommerce.

Flatline's Go-to's

BSS - a B2B wholesale solution

This app for Shopify offers an all-in-one solution for merchants looking to enhance their B2B and wholesale business operations. It's designed to provide a seamless shopping experience for B2B customers, allowing for custom pricing, registration forms for wholesalers, quantity breaks, and more. This app supports a wide range of features including wholesale pricing customisation, tax control, and various integrations, aiming to streamline wholesale operations and improve the customer experience. It's available with a free plan option and is compatible with the latest Shopify themes, making it accessible not only for Shopify Plus users but for a broad range of Shopify merchants looking to expand their wholesale capabilities. For more details, visit the Shopify App Store​.

SparkLayer B2B & wholesale]

SparkLayer B2B & Wholesale is a comprehensive Shopify app designed to enhance your store's B2B and wholesale capabilities. It's not limited to Shopify Plus users, so it's accessible for all Shopify merchants. The app enables powerful features such as easy B2B order placement, account management, repeat orders, B2B shopping lists, and much more, seamlessly integrating with your existing Shopify theme. It supports over 100 B2B-specific features including price lists, net payments, and quantity rules. SparkLayer aims to provide a beautiful B2B experience, facilitating both B2B and B2C operations from the same Shopify store​​. For more information, you can visit the SparkLayer B2B & Wholesale app page on the Shopify App Store.

We at Flatline Agency, official Shopify Plus partners, are here to help you take your business to the next step, including custom development, design, and marketing. If you are interested, please feel free to contact us.


    By signing up you agree with our privacy policy


    To speak with us, call (+31) 613 326 179, send us an email, or reach out to us by chat or What’s App.


    Shopify Summer Editions ’23 – our favourites

    Imagine my Business – Imagine my Store – Imagine my Future This is the hook, Shopify introduces us to the Summer Editions ’23. One of the most powerful updates until now. There have been some changes in the digital world, which automatically affect the eCommerce industry – bringing a lot new opportunities to the field. Personalisation...

    Shopify’s one-page checkout

    By now, we’ve all heard of the Shopify Editions | Winter ’23 and the amazing upgrades that the eCommerce platform will be offering soon.  Shopify is one of the biggest players in the industry, holding a substantial market share in the United States and accounting for over $444 billion in global economic activity. The new...

    B2B with Shopify: Unlocking the Power of Business-to-Business Commerce

    In today’s digital age, eCommerce has revolutionised the way businesses operate and connect with their customers. Shopify, one of the leading eCommerce platforms, not only caters to direct-to-consumer (DTC) businesses but also provides robust features, which Shopify Plus merchants can utilise for business-to-business (B2B) transactions. This article explores the world of B2B on Shopify, its...

    Shopify Markets Pro: The Ultimate Solution for International eCommerce Businesses

    Are you looking to expand your eCommerce business and take over the international market? Yet the complexities of international transactions made you reconsider your decision? Shopify Markets Pro delivers an all-in-one solution that simplifies the process of selling globally. We’ll be showing you all the things you need to know about the new toolkit of...

    The logo of Klaviyo One, a comprehensive customer data platform (CDP) that revolutionises business growth and customer engagement.

    What is Klaviyo One?

    Klaviyo One is the all-in-one platform to grow your business. Klaviyo has always been a powerful email marketing tool, but with the release of Klaviyo One, they are now a complete customer data platform (CDP). This means that you can now manage all of your customer data in one place, and use it to drive...

    Various equipment such as camera are put on the white background

    Omnichannel versus Multichannel

    Omnichannel and multi-channel: what’s the difference? We’re going to be elaborating on the differences between omnichannel and multi-channel. So let’s jump straight into it! So let’s start off with a few definitions. The defintions First of all, when we speak about channels what we mean is a medium through which a brand is able to...

    Title of the blog: WooCommerce migration: A step-by-step guide

    WooCommerce migration: A step-by-step guide on how to navigate your migration

    In the dynamic world of eCommerce, staying ahead means not just keeping pace with technology but leveraging it to your advantage. At Flatline Agency, we’ve observed a significant trend where businesses are transitioning their digital storefronts to platforms that offer more agility, scalability, and user engagement.  Introduction WooCommerce is favoured by many for its seamless...

    Season 2/2: Mastering Framer’s most useful features in 5 minutes

    Learn how to create your new intuitive, and beautiful experiences with Framer Welcome back to our Framer blog series. In our previous blog post, we started discovering how Framer can transform the process of designing, sharing, and publishing websites and prototypes without the need for coding knowledge. Framer is a comprehensive design tool tailor-made for...

    Shopware to Shopify: The best eCommerce tool in 2024

    Switching from Shopware to Shopify should be your next step, but why? Furthermore, how? We’re here to answer all these questions, so don’t worry. Introduction At Flatline, we have noticed a shift in businesses in the digital marketplace. More companies are transitioning from Shopware to Shopify to unlock new growth opportunities and enhance their digital...

    Season 2/1: Framer’s what, how, and why

    Let’s learn how to design, share, and publish your new website faster than ever with no code. At Flatline, we’re excited to announce that we will release a new blog series. This, as the title suggests, will cover how to use Framer to the best of its ability. Our first release will explain “what” Framer...

    From Lightspeed to Shopify: Optimising your migration in 2024

    Migrating from Lightspeed to Shopify is absolutely worth it, but why? And how? Don’t worry, all of these questions will be answered here. Lightspeed and Shopify Identification Lightspeed is a cloud-based commerce platform tailored for retail, hospitality, and golf businesses. It provides a comprehensive set of tools, including point-of-sale (POS) systems, inventory management, and customer...

    ChatGPT 3.5 vs ChatGPT 4: A direct comparison

    The staggering differences between ChatGPT 3.5 and ChatGPT 4, side-by-side. Welcome to our newest blog. Today we’ll be delving into the details of 2 of the most popular AI tools in the world. ChatGPT 3.5 and ChatGPT 4. As some of you may already know, Chat ChatGPT is the paid subscription provided by OpenAI, we’re...


    HubSpot settings: Your clear guide for 2024

    A complete guide to answer all of your questions on how to set up your HubSpot Settings. Welcome to our guide on your HubSpot settings navigation. If you’re new to HubSpot and not sure how or where to start, don’t worry. This guide, along with our complementary videos, will help you through each step to...

    Season 1/3 – Shopify multistores

    Shopify multistores – the innovation of merging your online business Shopify has emerged as a beacon for retailers looking to expand their digital footprint. With the introduction of Shopify multistores, businesses now have the capability to manage multiple storefronts under a single umbrella, a feature that has revolutionised the way brands approach online selling. This...

    Season 1/2 – Shopify email setup

    Let us show you how to set up your Shopify email – store owner email and sender email! Email is more than a communication tool for your customers, it’s a real marketing tool that can be used in so many ways. 2024 is definitely an opportunity for you to step up your mail game with...

    eMail as a marketing channel 

    Inbox innovation – understanding the new normal in email marketing Today, we’re diving deep into the world of using emails as a marketing channel, a space that’s just received a fresh coat of paint thanks to some new updates from the corporate giants Gmail and Yahoo. We’re here to help you with navigating these new...

    This site is registered on as a development site. Switch to a production site key to remove this banner.