Season 1/2 – Shopify email setup

Let us show you how to set up your Shopify email – store owner email and sender email!

Email is more than a communication tool for your customers, it’s a real marketing tool that can be used in so many ways. 2024 is definitely an opportunity for you to step up your mail game with Shopify. But there are some things to take care of when setting up your Shopify mails.

Store owner email

The store owner email in Shopify is the primary email address used by Shopify to communicate with you, the store owner. It’s the email you provide when signing up for Shopify and is used for receiving important notifications and updates about your store. This includes order confirmations, customer queries, and other essential communications related to your Shopify account management. For more detailed information, you can refer to the Shopify Help Center.

It will appear as “Account email” if you haven’t set it up yet.

So here’s how you set it up properly:

As soon as this is done it will appear as Store email and you’re ready to go. You can also follow the same list to change your preferences on your already set up store email.

Sender email

Your sender email on Shopify is the email address that appears to your customers as the “from” address when they receive emails from your store, such as order confirmations, shipping updates, and newsletters. So basically how you want to address them. This email address is crucial for maintaining consistent communication and branding with your customers. It can be different from your store owner email, allowing for more flexibility in how you communicate with your customer base.

Important here is, that since February 1st, Gmail and Yahoo will mandate domain authentication and a DMARC record for sending emails from a branded address. Without action, sender emails will change to store@shopifyemail.com to continue customer communications without disruptions.

Here is how to set up your sender email:

You can also use a forwarding email address, which will allow you, to put your domain in the sender mail for your customers and it will automatically connect to your personal email and you’ll receive emails sent to that set up forwarding mail address. This allows you to make your brand name even more visible to your audience. So if you own the domain name johns-apparel.com, then you can create the sender email address info@johns-aparel.com. When customers email info@johns-aparel.com, their messages are forwarded to your connected personal account.

These are the basics on how to set up your owners and sender email, if you want to know further steps and individual tools check out Shopify!

As an ecommerce agency that configures Shopify email and the surrounding marketing stack for Plus merchants, we make sure deliverability basics like this are dialed in before a single campaign goes out.

We at Flatline Agency, official Shopify Plus partners, are here to help you take your business to the next step, including custom development, design, and marketing. If you are interested, please feel free to contact us.