Season 1/1 – Shopify PIM


4 minute read // E-commerce

Hey there Flatline Fam! Welcome to Season 1 of our blog series 2024!

This season (containing 8 parts) will be focussed on Shopify and handy knowledge around the eCommerce provider! We will guide you through some interesting features and how-tos of one of our favorite eCom helpers! So let’s give this Season a fresh start by talking about PIM integrations – so called Product Information Management systems – which basically take care of all product data and backend operations.

Let’s start

In the digital age, managing product information efficiently is crucial for e-commerce success. Shopify also acknowledges this need by supporting Product Information Management (PIM) systems. A PIM system serves as a centralised hub for all your product data, streamlining your online store’s backend operations and enhancing the customer shopping experience. While Shopify itself isn’t a PIM it does integrate with PIM systems and helps businesses organise internally.

Understanding PIM

What is a PIM? At its core, a PIM system organizes, manages, and distributes product information across multiple sales channels. It’s designed to simplify the process of handling vast amounts of product data, including descriptions, specifications, pricing, and imagery.

The Role of PIM in eCommerce

ECommerce businesses face the challenge of ensuring accurate and consistent product information across all platforms. PIM systems address this challenge by providing a single source of truth, enabling businesses to maintain consistency, improve efficiency, and ultimately drive sales.

What can a PIM manage?

PIM systems are incredibly versatile, capable of managing various types of data such as:

Product Descriptions : Detailed and SEO-optimized descriptions.

Specifications : Sizes, colors, materials, and more.

Pricing and Inventory Levels : Updated pricing and stock information.

Digital Assets : High-quality images and videos.

Multilingual Content : Product information in multiple languages for global sales.

Integrating PIM with Shopify

Integrating a PIM with your Shopify store can dramatically improve how you manage product information. It not only saves time but also ensures that your product listings are accurate, comprehensive, and appealing to customers.

Technical Insights – APIs

APIs play a crucial role in the integration of PIM systems with Shopify. An API is a set of protocols and tools that allow different software applications to communicate with each other. In the context of Shopify and PIM integration, APIs enable the seamless transfer of product information from the PIM system to the Shopify store database and vice versa.

How Shopify Integrates a PIM

Shopify provides a robust API that allows third-party applications, including PIM systems, to connect with it. The process typically involves the following steps:

API authentication

First, the PIM system needs to authenticate with Shopify’s API, usually via OAuth, which is a standard protocol for authorisation. This ensures secure access to Shopify’s data.

Data mapping and synchronisation

Once authenticated, data mapping occurs. This is where product information fields in the PIM are matched with corresponding fields in Shopify. After mapping, synchronization begins, where product data is pushed from the PIM to Shopify or pulled from Shopify into the PIM, depending on the setup.

Real-time updates

Many PIM integrations allow for real-time updates. When a product detail is changed in the PIM, it automatically updates in the Shopify store, ensuring consistency and accuracy.

Concrete examples of APIs and apps for integration

Shopify Admin API

This RESTful API allows you to manage various aspects of a Shopify store, including products, orders, and customers. For PIM integration, the Products endpoint is particularly relevant, as it can be used to create, update, and manage products.

Shopify webhooks

Webhooks are used for real-time notifications. When a product is updated in Shopify, a webhook can trigger an update in the PIM system, ensuring both systems are always in sync.

Specific apps

Here are also dedicated apps available in the Shopify App Store designed to facilitate PIM integration. These apps often provide a user-friendly interface for mapping and synchronising data, reducing the need for technical knowledge.

The benefits of integrating a PIM with Shopify

Improved Productivity: Automate the updating process, freeing up time for other business activities.

Enhanced Customer Experience: Provide accurate and detailed product information, improving purchase decisions.

Increased Sales: A well-managed product catalog leads to better visibility and higher conversion rates.

Best PIMs for Shopify

When choosing a PIM for your Shopify store, consider factors like ease of integration, scalability, and the specific needs of your business. Some of the top recommended PIMs include Akeneo, PIMworks, and Salsify, each offering unique features tailored to different business sizes and industries.



Akeneo is an open-source PIM system known for its flexibility and scalability. It offers a Shopify Connector that simplifies the integration process, allowing for efficient data synchronization between Akeneo and Shopify. Key features include the ability to manage multiple sales channels, enhance product quality, and streamline catalog management.



PIMworks is a cloud-based PIM solution that focuses on product data management and enrichment. It offers a Shopify integration that ensures product information is consistent and up-to-date across your Shopify store. Features include centralized data management, digital asset management, and data quality insights.



Salsify, an official Shopify Plus Partner, combines PIM, Digital Asset Management (DAM), and eCommerce automation capabilities into a single platform. It provides a seamless integration with Shopify, enhancing the ability to launch products faster, improve conversion rates, and ensure brand consistency across multiple channels. Salsify’s strengths lie in its workflow automation, real-time data synchronisation, and rich content management features.


What is the primary function of a PIM?

To centralise and manage product information, ensuring consistency and accuracy across all sales channels.

Can a PIM system manage inventory levels?

Yes, most PIM systems can manage inventory levels, providing real-time updates across all platforms.

How does integrating a PIM benefit my Shopify store?

It streamlines product information management, improves customer experience, and increases sales efficiency.

Are there PIM solutions specifically designed for Shopify?

While many PIM systems can integrate with Shopify, some are specifically designed or have features tailored for Shopify stores.

How do I choose the right PIM for my business?

Consider factors like your business size, industry, specific needs, and the complexity of your product information.

To sum up

Integrating a PIM system with Shopify is a game-changer for e-commerce businesses. It simplifies product information management, enhances customer experience, and drives sales growth. By choosing the right PIM and leveraging its full potential, Shopify store owners can set their businesses up for success.

We at Flatline Agency, official Shopify Plus Partners, are here to help you take your business to the next step, including custom development, design, and marketing. If you are interested, please feel free to contact us.

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