INNOVATION

Seamless custom checkout experience with Shopify Plus – Winter ’23 Edition

Shopify has recently introduced a new checkout API for its Shopify Plus platform, which promises to make it easier for businesses of all sizes to build a custom checkout experience. Let us take a closer look at the new Shopify Plus checkout API and how it can benefit merchants by turning into a simple UI...

Last updated: 21 Mar 2023 - 8 mins read

Sophie Marketeer

CONTENTS

Shopify has recently introduced a new checkout API for its Shopify Plus platform, which promises to make it easier for businesses of all sizes to build a custom checkout experience. Let us take a closer look at the new Shopify Plus checkout API and how it can benefit merchants by turning into a simple UI that allows anyone to edit checkout branding!

What is the Shopify Plus checkout API?

The Shopify Plus checkout API is a new feature that allows merchants to create a custom checkout experience for their customers. With the checkout API, businesses and developers can build a completely custom checkout flow that integrates with the rest of their store. The API is built on top of Shopify’s existing checkout system, so it’s secure and reliable, and designed to be seamless to use for developers of all skill levels. One of the main benefits of the Shopify Plus checkout API is its simplicity. Developers can easily integrate their custom checkout pages with the rest of the store and exactly this streamlined approach to checkout development saves businesses time and resources, allowing them to focus on other important tasks.

How does the Shopify Plus checkout API work?

The Shopify Plus checkout API is designed to be easy to use for every business owner. To get started, merchants can work with a developer to create a custom checkout experience that meets their needs. Developers can use the Shopify API to build custom checkout pages, add fields, and more. Once the custom checkout experience is built, it can be integrated with the rest of the store using the Shopify API. This allows merchants to provide a seamless checkout experience for their customers, without any extra hassle.

What are the benefits of the Shopify Plus checkout API?

There are several benefits to using the Shopify Plus checkout API. Here are a few of the most significant:

Customisation

Illustration showcasing the customisability of the Shopify checkout API.

With the checkout UI, merchants can create a completely custom checkout experience that reflects their brand and meets the needs of their customers. This can include custom branding, additional checkout steps, and more. With the ability to add custom fields and branding, merchants can create a checkout experience that reflects their unique brand and values. Helping to create a stronger connection with customers and improve the overall customer experience. Additionally, businesses can use the checkout API to add new checkout steps or workflows that are specific to their products or services. The Shopify Plus simple API allows developers to access data within Shopify Plus stores. This data includes products, customers, orders, and more. With the Shopify Plus API, developers can create custom integrations that automate processes, improve efficiency, and enhance the customer experience. For example, a business may want to create a custom integration that pulls customer data from their Shopify Plus store and automatically populates it into their customer relationship management (CRM) system. Built using the Shopify Plus Simple API, it allows developers to access and transfer customer data between the two systems. Another customisation tool is the creation of custom checkout processes. Shopify Plus allows businesses to customise their checkout process to better align with their brand and improve the customer experience. With the Simple API, developers can create custom checkout experiences that integrate with third-party payment gateways, enable custom shipping options, and more.

Check out 5 Ways to Customise Shopify Checkout here.

Improved conversion rates

Illustration depicting the conversion rate benefits of the API provided by shopify.

By optimising the checkout flow, merchants can improve their conversion rates and reduce cart abandonment. Additionally, a smoother checkout process also improves customer satisfaction and loyalty. The simplicity of the Shopify Plus checkout API can play a crucial role in improving conversion rates. Providing a custom checkout flow, businesses can remove unnecessary steps or add additional information or branding that can help to reassure customers and build trust. This can be particularly important for businesses that sell complex or expensive products or services. By using customer data to pre-fill fields or offer relevant product recommendations, businesses can create a checkout experience that feels tailored to each customer’s needs. Of course it is a helpful conception to increase customer satisfaction and encourage repeat purchases. By using analytics and testing tools, businesses can as well monitor the checkout process and make adjustments to improve conversion rates and test different checkout flows or offering promotions. By simplifying the checkout process, reducing friction, offering a personalised experience, and optimising the flow over time, businesses can improve customer satisfaction and ultimately increase sales and revenue.

Want to learn more about Conversation Rate Optimisation? Check out “The Complete Guide 2023” here

Streamlined development

The checkout API is designed to be easy to use, which means developers can quickly build and deploy a custom checkout experience without a lot of extra work. This can save time and resources, allowing businesses to focus on other important tasks. Additionally, the API offers a simple, consistent interface that makes it easy to create a custom checkout flow. By removing the need to build a checkout flow from scratch, businesses can reduce the need for ongoing maintenance and updates. Because the API is built on top of Shopify’s existing checkout system, you can be confident that the checkout flow is secure and reliable. This can help to reduce the risk of downtime or other technical issues that can impact the customer experience. Another advantage is its flexibility. The API allows businesses to create a checkout experience that meets their specific needs, whether that’s adding custom fields or integrating with third-party services. This can be particularly useful for businesses with complex checkout requirements, such as those that sell customisable products or offer subscription services. The Shopify Plus checkout API offers streamlined development for businesses looking to create a custom checkout experience that reflects their brand and meets the needs of their customers. With its simplicity, flexibility, and reliability, the checkout API can help businesses to reduce development time and costs, minimise the need for ongoing maintenance, and improve their overall development process.

Increased security

Illustration showing the security benefits the come with the use of Shopify's checkout API.

Security is a top priority for businesses, particularly when it comes to their customers’ sensitive payment information. The Shopify Plus checkout API is designed to provide increased security for businesses and their customers, ensuring that payment information is protected at all times. It is built on top of Shopify’s existing checkout system, which is already secure and reliable. This means merchants can be confident that their customers’ payment information is safe and protected. One of the primary ways that the Shopify Plus checkout API increases security is by using SSL encryption. All data sent between the customer’s browser and the server is encrypted, making it virtually impossible for hackers to intercept or steal payment information. Additionally, the Shopify Plus checkout API uses a tokenization system that ensures that payment information is never stored on the merchant’s server. Instead, a unique token is generated for each transaction, which can be used to process payments without exposing the customer’s payment information. The tokenization system also helps to reduce the risk of fraud. Because payment information is never stored on the merchant’s server, there is less chance of that information being compromised. It helps to protect businesses from chargebacks and other types of payment fraud. Another way that the Shopify Plus checkout API increases security is through its adherence to PCI compliance standards. The Payment Card Industry Data Security Standard (PCI DSS) is a set of security standards established by major credit card companies to protect against payment fraud. By using the Shopify Plus checkout API, businesses can be confident that they are adhering to these strict security standards. Finally, the Shopify Plus checkout API offers a range of fraud detection tools that can help businesses to identify and prevent fraudulent transactions. These tools use machine learning algorithms to analyse transaction data and identify patterns that may indicate fraudulent activity. This can help businesses to reduce the risk of fraud and protect both themselves and their customers.

To sum up

The new Shopify Plus checkout API is a powerful tool for merchants looking to create a custom checkout experience. By providing more customisation options, improving conversion rates, streamlining development, and increasing security, the checkout API can help businesses of all sizes succeed online.

It offers increased security for businesses and their customers by using SSL encryption, tokenization, PCI compliance, and fraud detection tools. It is designed to be easy to use for developers of all skill levels, making it accessible to a wide range of businesses. The streamlined approach to checkout development can save businesses time and resources, allowing them to focus on other important tasks. Additionally, the simplicity of the Shopify Plus checkout API can help improve conversion rates and reduce cart abandonment. A smoother checkout process can increase customer satisfaction and loyalty, as well as improve overall sales. With the checkout API, businesses can easily optimise their checkout flow and reduce any friction points that may deter customers from completing a purchase.

We at Flatline Agency, official Shopify Plus Partner, are here to help you take your business to the next step, including Shopify’s development, design, and marketing. If you are interested, please feel free to contact us.

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