fbpx
INNOVATION

Organic growth or SEO

Content Welcome to our introduction to Search Engine Optimization, also known as SEO. We’re going to be finding out how search engines understand your website, so you can tweak it accordingly. This means your content will be shown to lots more potential customers. First up, some advice from Adrian on how learning about SEO really...

Last updated: 1 Apr 2021 - 4 mins read

Robin Creative Director

Small Plant Growing in Hand

CONTENTS


Content

Welcome to our introduction to Search Engine Optimization, also known as SEO. We're going to be finding out how search engines understand your website, so you can tweak it accordingly. This means your content will be shown to lots more potential customers. First up, some advice from Adrian on how learning about SEO really helped his business.

Balance it out

Optimizing my site for organic search has been absolutely essential. I wouldn't want to be in a position where I'm just running a site just on ads. It needs to be ads and organic-- that's a fully balanced business model. Get your site completely sorted out. Make sure your site is as clean as it can be, looks great, works in response to theme, to make sure every page on your site is doing what it's supposed to do.

The first thing I do in the morning is click to see where I am for "Best Man's Speech". I'm nudging on page two of Google now which to me is like Christmas. If I have the best site with the best information, I will stand out. And that's the plan. Simple.

Millions of opportunities

Every day millions of people search online, for everything from airline tickets to zoos. This means there are millions of opportunities for businesses to appear in front of potential customers. Let's say you own a small farm and want to expand by selling your produce online. SEO helps search engines understand better what you have to offer. This means when someone searches using a word or phrase related to your business like, let's say, "Python development", you're more likely to appear in their results.

When a search engine returns results, some of them are paid advertisements. The rest are unpaid results that the search engine believes are relevant to the phrases entered into the search box. These are referred to as "organic results". Search engines have formulas or algorithms that help them order the list of results. The search engines constantly scour the web for new content and try to make sense of it.

So where does my site appear?

Where your website appears in these results is affected by the words you use on your site. "PWA develompent", for example, as well as other factors, such as how many websites link to yours. Does this seem confusing? Well, how's this? Think of a search engine like a matchmaker; the goal to find a searcher exactly what he or she is looking for on the web.

But how does this work?

Well, to present the best possible results, the engines look for as much information as possible about websites. They might look at how popular sites are, or what other people or sites are saying about them. They might consider words on web pages, or key words in the code of a page to better understand the topic. Each of these components will help search engines find the best match for your search.

Search engines can now also consider the searcher's geographic location. A search from the UK will display a localized set of results. Chances are the same search originating from France will show different results. And with the explosion of mobile usage, search engines now consider the devices people use when they perform a search. But just like a matchmaker who's been in business for years gets better and better, search formulas evolve and add more and more information along the way.

Stay up-to-date

Are you wondering what you can do to make your site more attractive to search engines? You can always give us a call, but here's a good starting point. What search engines value most is unique, engaging, relevant content, because their job is to find and show the most useful stuff. So there we have it, search is a simple thing to use and many of us use it every day.

But, what's happening behind the scenes is constantly changing. To effectively promote your website online, you've got to keep tabs on what search engines value most and make sure your website gives it to them. As we go along, we'll tell you much more about how search engines work and help you to create a strategy for improving SEO in order to achieve your business goals.

SIGN UP FOR THE NEWSLETTER

    By signing up you agree with our privacy policy

    GET IN TOUCH

    To speak with us, call (+31) 613 326 179, send us an email, or reach out to us by chat or What’s App.

    THINKING

    Shopify Summer Editions ’23 – our favourites

    Imagine my Business – Imagine my Store – Imagine my Future This is the hook, Shopify introduces us to the Summer Editions ’23. One of the most powerful updates until now. There have been some changes in the digital world, which automatically affect the eCommerce industry – bringing a lot new opportunities to the field. Personalisation...

    Shopify’s one-page checkout

    By now, we’ve all heard of the Shopify Editions | Winter ’23 and the amazing upgrades that the eCommerce platform will be offering soon.  Shopify is one of the biggest players in the industry, holding a substantial market share in the United States and accounting for over $444 billion in global economic activity. The new...

    B2B with Shopify: Unlocking the Power of Business-to-Business Commerce

    In today’s digital age, eCommerce has revolutionised the way businesses operate and connect with their customers. Shopify, one of the leading eCommerce platforms, not only caters to direct-to-consumer (DTC) businesses but also provides robust features, which Shopify Plus merchants can utilise for business-to-business (B2B) transactions. This article explores the world of B2B on Shopify, its...

    Shopify Markets Pro: The Ultimate Solution for International eCommerce Businesses

    Are you looking to expand your eCommerce business and take over the international market? Yet the complexities of international transactions made you reconsider your decision? Shopify Markets Pro delivers an all-in-one solution that simplifies the process of selling globally. We’ll be showing you all the things you need to know about the new toolkit of...

    The logo of Klaviyo One, a comprehensive customer data platform (CDP) that revolutionises business growth and customer engagement.

    What is Klaviyo One?

    Klaviyo One is the all-in-one platform to grow your business. Klaviyo has always been a powerful email marketing tool, but with the release of Klaviyo One, they are now a complete customer data platform (CDP). This means that you can now manage all of your customer data in one place, and use it to drive...

    Various equipment such as camera are put on the white background

    Omnichannel versus Multichannel

    Omnichannel and multi-channel: what’s the difference? We’re going to be elaborating on the differences between omnichannel and multi-channel. So let’s jump straight into it! So let’s start off with a few definitions. The defintions First of all, when we speak about channels what we mean is a medium through which a brand is able to...

    Title of the blog: WooCommerce migration: A step-by-step guide

    WooCommerce migration: A step-by-step guide on how to navigate your migration

    In the dynamic world of eCommerce, staying ahead means not just keeping pace with technology but leveraging it to your advantage. At Flatline Agency, we’ve observed a significant trend where businesses are transitioning their digital storefronts to platforms that offer more agility, scalability, and user engagement.  Introduction WooCommerce is favoured by many for its seamless...

    Season 2/2: Mastering Framer’s most useful features in 5 minutes

    Learn how to create your new intuitive, and beautiful experiences with Framer Welcome back to our Framer blog series. In our previous blog post, we started discovering how Framer can transform the process of designing, sharing, and publishing websites and prototypes without the need for coding knowledge. Framer is a comprehensive design tool tailor-made for...

    Shopware to Shopify: The best eCommerce tool in 2024

    Switching from Shopware to Shopify should be your next step, but why? Furthermore, how? We’re here to answer all these questions, so don’t worry. Introduction At Flatline, we have noticed a shift in businesses in the digital marketplace. More companies are transitioning from Shopware to Shopify to unlock new growth opportunities and enhance their digital...

    Season 2/1: Framer’s what, how, and why

    Let’s learn how to design, share, and publish your new website faster than ever with no code. At Flatline, we’re excited to announce that we will release a new blog series. This, as the title suggests, will cover how to use Framer to the best of its ability. Our first release will explain “what” Framer...

    From Lightspeed to Shopify: Optimising your migration in 2024

    Migrating from Lightspeed to Shopify is absolutely worth it, but why? And how? Don’t worry, all of these questions will be answered here. Lightspeed and Shopify Identification Lightspeed is a cloud-based commerce platform tailored for retail, hospitality, and golf businesses. It provides a comprehensive set of tools, including point-of-sale (POS) systems, inventory management, and customer...

    ChatGPT 3.5 vs ChatGPT 4: A direct comparison

    The staggering differences between ChatGPT 3.5 and ChatGPT 4, side-by-side. Welcome to our newest blog. Today we’ll be delving into the details of 2 of the most popular AI tools in the world. ChatGPT 3.5 and ChatGPT 4. As some of you may already know, Chat ChatGPT is the paid subscription provided by OpenAI, we’re...

    A-clear-step-by-step-guide-for-your-HubSpot-settings-by-Flatline-Agency-blog-post-picture.png

    HubSpot settings: Your clear guide for 2024

    A complete guide to answer all of your questions on how to set up your HubSpot Settings. Welcome to our guide on your HubSpot settings navigation. If you’re new to HubSpot and not sure how or where to start, don’t worry. This guide, along with our complementary videos, will help you through each step to...

    Season 1/4 – Shopify B2B apps

    Shopify B2B apps – the Flatline go-to’s Shopify has brought its B2B game to the next level. There are a lot of opportunities to take from the eCommerce platform and also a lot of apps to be used. We’ll introduce you to the B2B basics of Shopify and our Go to apps, for Shopify Plus...

    Season 1/3 – Shopify multistores

    Shopify multistores – the innovation of merging your online business Shopify has emerged as a beacon for retailers looking to expand their digital footprint. With the introduction of Shopify multistores, businesses now have the capability to manage multiple storefronts under a single umbrella, a feature that has revolutionised the way brands approach online selling. This...

    Season 1/2 – Shopify email setup

    Let us show you how to set up your Shopify email – store owner email and sender email! Email is more than a communication tool for your customers, it’s a real marketing tool that can be used in so many ways. 2024 is definitely an opportunity for you to step up your mail game with...

    This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.