My Shopify URL

Your Shopify store URL serves as much more than just an address—it’s the gateway to your brand’s digital identity. So, understanding how to manage and optimise your Shopify URL is crucial. We will show you what a Shopify URL is, how to find and customise it, and tell you why it plays a pivotal role...

Last updated: 29 May 2024 - 4 mins read

Sophie Marketeer


Your Shopify store URL serves as much more than just an address—it’s the gateway to your brand’s digital identity. So, understanding how to manage and optimise your Shopify URL is crucial. We will show you what a Shopify URL is, how to find and customise it, and tell you why it plays a pivotal role in your business’s online strategy.

Introduction to Shopify URLs

Every Shopify store is initially assigned a default domain that follows the format This URL serves as the primary address for your store until you decide to customise it with a more personalised domain. The default Shopify URL is essential for various administrative and operational tasks until you establish your brand identity with a custom domain.

Identifying your default Shopify URL

Locating your default Shopify URL is straightforward:

Log in to your Shopify admin: Access your Shopify admin by logging in on the Shopify website.

Check the address bar: While you’re logged into your admin dashboard, your browser’s address bar will display your Shopify domain.

This default URL is crucial for initial store setups and integrations before you transition to a custom domain for branding purposes​.

Changing and managing your Shopify URL

Upgrading from your default Shopify URL to a custom domain can significantly impact your brand’s online presence. Here’s how to manage and change your Shopify URL:

Acquisition: You can purchase a new domain directly through Shopify or use an existing one by transferring it to your Shopify store.

Configuration: In the Shopify admin under ‘Settings’ > ‘Domains’, add your custom domain and set it as the primary domain to replace the default Shopify URL​

A custom domain is not only easier to remember and promote but also tends to rank better in search engine results, enhancing your SEO efforts. This shift bolsters customer trust, as a dedicated domain appears more professional and secure, particularly if it includes HTTPS. It’s crucial to choose a domain that reflects your brand and to ensure consistency across all your digital platforms. Regular updates and monitoring of your domain settings and website performance are essential to maintaining its effectiveness and safeguarding your online presence.

Leveraging international Domains for global reach

Shopify’s support for international domains allows you to cater to a global audience effectively:

Set up unique URLs for different markets to provide localized content that resonates with international customers.

Enhance SEO in different regions by using local domains, which can improve search engine rankings and visibility in those areas.

This feature is particularly useful for stores with a diverse international customer base and can be managed through the ‘Domains’ section in your Shopify admin. Shopify’s support enhances your ability to engage with a global audience by enabling you to set up unique URLs tailored to different markets. This allows for localised content that resonates more deeply with international customers, potentially boosting user engagement and satisfaction. Moreover, utilising local domains can significantly improve your SEO in specific regions, enhancing visibility and search engine rankings across diverse geographic areas.

Advanced Shopify URL configurations

Beyond basic URL management, Shopify offers advanced functionalities to optimize your e-commerce operations:

Direct checkout links: Generate URLs that direct customers straight to the checkout page, which can pre-fill with product details and customer information. This is especially useful for promotions and streamlining the buying process.

Marketing Integrations: Use customised URLs in your marketing campaigns to track their success and improve engagement. These URLs can be integrated into emails, social media posts, or even QR codes to facilitate easy access to your store or specific products.

Tips to optimise your Shopify URL for SEO and usability

A well-thought-out URL structure can significantly enhance your store’s user experience and SEO:

Keep URLs short and descriptive: Simple URLs are easier for customers to remember and share, and they perform better in search engines.

Use HTTPS: Securing your site with HTTPS not only protects your customers’ data but also boosts your search engine rankings as Google prefers secure websites.

Structured URLs for products and collections: Organise your URLs logically by using categories and subcategories that reflect your store’s structure, which helps in improving site navigation and SEO.

To sum up

Understanding and optimising your Shopify URL is more than just a technical necessity; it’s a strategic business decision that affects your brand’s online visibility and customer experience. By customising your URL to match your brand, leveraging international domains, and using advanced URL features, you can significantly enhance your store’s effectiveness and reach. Always consider consulting with an SEO or digital marketing expert to fully harness the potential of your Shopify URL for business growth.


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