How to migrate from Yotpo to Klaviyo

Yotpo officially announced that its native email and SMS products will sunset on December 31, 2025. This change affects thousands of eCommerce brands, especially in Europe, who have been relying on Yotpo’s all-in-one stack to run their customer retention flows.

The shift comes as Yotpo sharpens its focus on Reviews and Loyalty, two areas where the company sees the highest long-term value. But this strategic move also means that brands depending on Yotpo for email campaigns, SMS automation, or full-funnel customer journeys are now facing an uncomfortable reality: you need a new retention engine, and you need it fast.

This is where migrating from Yotpo to Klaviyo becomes not just an option, but a necessity. Klaviyo offers a robust, scalable solution built specifically for email and SMS marketing, with powerful segmentation, real-time syncing with Shopify, and advanced automation capabilities. For brands that rely on lifecycle marketing to drive revenue, the switch ensures continuity, performance, and future-proofing.

The timeline is non-negotiable. After December, Yotpo will no longer support campaign sending or automation through email or SMS. If you don’t migrate early, you risk breaking core retention programs: welcome flows, winback emails, abandoned cart recovery, back-in-stock alerts, and more. Worse, you could lose critical customer engagement data in the process.

This blog outlines why this shift is happening, what it means for your business, and how to navigate the Yotpo to Klaviyo migration smoothly, with insights, a step-by-step plan, and support options to make the transition seamless.

Why Yotpo is shifting away from email and SMS?

Yotpo’s decision to sunset its native email and SMS tools is part of a larger shift to refocus its product roadmap around Reviews and Loyalty, the company’s two most mature offerings. In the official announcement, Yotpo stated that these channels “bring the most value to our customers and where we believe we can lead the market” source.

From a business standpoint, Yotpo’s email and SMS tools have always operated in a highly competitive space, going head-to-head with Klaviyo, Mailchimp, Omnisend, and more. Despite Yotpo’s Shopify Plus certification, it struggled to build parity in terms of segmentation depth, campaign orchestration, and channel-level analytics. Rather than fight uphill, Yotpo is choosing to opt out entirely and invest where it has an advantage.

Here’s what will no longer be supported after December 31, 2025:

• Email and SMS campaign sending
• Automations and triggered flows
• Subscriber list growth tools
• Performance reporting for messaging channels
• Support and feature updates for email/SMS product suite

If you’re running lifecycle programs like post-purchase flows, abandoned cart recovery, or product review requests via email or SMS, and they’re tied to Yotpo, those workflows will stop functioning unless migrated to a new platform.

This product sunset is not just a technical update, it’s a fundamental change in retention infrastructure. And for brands that rely on CRM to drive revenue, the clock is ticking.

What this means for brands relying on Yotpo?

For eCommerce brands that have built their retention strategies on Yotpo’s email and SMS products, this sunset creates a ripple effect across key parts of the customer journey. It’s not just about finding a new tool, it’s about rebuilding core infrastructure before it breaks.

Think about your most important lifecycle automations:

• Welcome series
• Abandoned cart recovery
• Back-in-stock alerts
• Post-purchase and review request flows
• VIP campaigns and winback strategies

All of these rely on email and SMS logic that will become non-functional after December 31, 2025, if left within Yotpo’s system.

And it’s not just about the flows. Brands also face:

• Data portability issues: Segmentation data, custom properties, SMS opt-in statuses, all need to be extracted before they are deprecated.
• Lost attribution: You will lose visibility into historical open rates, click rates, conversions, and automation performance if migration is not done properly.
• Operational downtime: Waiting until Q4 2025 to migrate can create delays during the most revenue-critical season of the year.

Even for brands that only used Yotpo SMS (and kept email on a separate ESP), the upcoming shutdown still creates dependencies that need to be untangled. Yotpo confirmed that no customer communication will be deliverable via email or SMS after the deadline, and no support will be provided for those features going forward.

To avoid disruption, brands should start planning their Yotpo to Klaviyo migration at least 3–6 months before December. This includes:

• Auditing all current flows and touchpoints
• Backing up campaign assets and performance data
• Rebuilding automation in the new platform
• Testing and QA before re-launch

In short, this transition is not optional, it’s a required migration. But it also presents a rare opportunity: to rebuild your retention stack with a smarter, more scalable foundation.

Why Klaviyo is the natural next step?

When Yotpo exits the email and SMS space, it leaves a gap. But not just any gap, a critical layer in your customer retention stack. That’s why many brands are turning to Klaviyo. Not as a temporary replacement, but as a long-term solution purpose-built for modern eCommerce.

Unlike Yotpo’s all-in-one approach, Klaviyo has always focused on owning the messaging layer. That focus shows. According to BuiltWith, Klaviyo is used by over 380,000 Shopify stores and more than 34,000 Shopify Plus brands, making it the most widely adopted email and SMS platform in the Shopify ecosystem.

Here’s why:

1. Native Shopify integration
   Klaviyo is one of the few platforms with a real-time, bi-directional sync with Shopify, meaning customer data, orders, and product events are always up-to-date. This enables accurate segmentation and powerful automation based on real behavior.
2. One platform for email, SMS, and more
   With Klaviyo, brands can manage email, SMS, and soon WhatsApp (currently in beta) from a single dashboard. You can build unified journeys across channels, run A/B tests, and track attribution without bouncing between tools.
3. Advanced automation and segmentation
   Klaviyo lets you build dynamic flows using logic like:

• Purchase history
• Predictive churn and lifetime value
• On-site browsing behavior
• Custom event triggers (e.g. loyalty tier change)

This level of control goes far beyond what Yotpo offered, and allows for hyper-personalized marketing at scale.

4. Built for growth, not just communication
   Klaviyo is not just a messaging tool, it’s a performance-driven platform. With built-in revenue tracking, cohort analysis, and marketing attribution dashboards, it gives brands a clear picture of what drives impact.

For B2C brands in particular, Klaviyo has evolved into more than just a channel orchestration tool. As we outlined in this article about Klaviyo as a CRM platform, its unified data foundation, analytics, and integration layer position it as a core system for retention marketing.

You don’t need to rebuild your stack from scratch either. Klaviyo integrates seamlessly with Yotpo’s Reviews and Loyalty tools, making it easier to migrate messaging without disrupting other parts of your ecosystem.

Step-by-step: Migrating from Yotpo to Klaviyo

Klaviyo has built a dedicated support program to help brands switch from Yotpo email and SMS, designed to minimize disruption and accelerate ROI. This is not just a manual switch; it’s a guided migration supported by automation, templates, and hands-on help.

Here’s how the process works:

1. Access Klaviyo’s free migration resources

Brands moving from Yotpo can take advantage of Klaviyo’s free SMS and email migration guide, access to onboarding webinars, and 1:1 partner support. There’s also a new migration app launching soon that automates the data transfer from Yotpo to Klaviyo, no manual uploads needed.

2. Import subscriber data with opt-in records

Your email and SMS lists can be securely transferred, including opt-in status, acquisition source, and consent timestamps, ensuring legal compliance (GDPR, TCPA) and full deliverability from day one.

3. Choose between templates or fully custom flows

Klaviyo offers a library of pre-built flows for common use cases like abandoned carts, welcome series, and win-back campaigns. These templates are a great starting point for teams with limited resources.

However, for brands looking to scale retention more strategically, building automations from scratch offers much more flexibility. At Flatline, we prefer designing flows tailored to your unique data structure, customer behavior, and business logic, not someone else’s framework. With Shopify’s real-time event data and Klaviyo’s flow builder, we can create automations that drive better engagement and revenue from day one.

4. Integrate existing tools like Yotpo Reviews and Loyalty

Klaviyo integrates seamlessly with Yotpo Reviews and Loyalty, allowing you to trigger messaging based on review submissions or loyalty tier changes, creating a cohesive ecosystem across both platforms.

5. Get onboarding help, for free

All migrating customers qualify for free onboarding, including a jump start webinar or advanced support for enterprise plans. You’ll also be matched with a certified Klaviyo Partner if you need more hands-on implementation.

6. Pay the same or less than your Yotpo plan

To reduce switching friction, Klaviyo offers special pricing for brands migrating from Yotpo. You’ll receive equal or better pricing for 12 months, no hidden fees, no long-term contracts.

According to Klaviyo’s ROI calculator, brands that migrate from Yotpo to Klaviyo see an average 50x return per year, driven by smarter segmentation, better deliverability, and unified email + SMS flows. Culture Kings saw a 338% increase in global SMS click rates after switching. MESHKI saw 123x ROI. Happy Way grew revenue 27% YoY. So, Klaviyo’s migration program isn’t just about avoiding disruption. It’s unlocking performance.

How Flatline supports your Yotpo to Klaviyo migration

Choosing the right platform is only half the battle, executing the transition without disrupting your growth is where most brands fall short. That’s where Flatline comes in.

As a Master Platinum Klaviyo partner, we don’t just handle the technical handover. We manage the entire lifecycle of your retention system, from migration strategy to post-move performance uplift.

Here’s how we support our clients through the switch:

Strategic pre-migration audit

Before any data gets transferred, we assess what’s worth migrating, and what should be rebuilt from scratch. We identify:

• Flows that underperform and need rethinking
• Segments that no longer align with behavior
• Gaps where Klaviyo can unlock untapped value (e.g. predictive analytics, WhatsApp beta, loyalty-based triggers)

Custom Klaviyo implementation

We don’t rely on default templates. Our team builds bespoke flows, campaigns, and audiences tailored to your product, lifecycle, and tone of voice, fully integrated with Shopify, Yotpo Reviews, and other tools in your stack.

Compliance and deliverability handling

No brand wants to relaunch on a new platform only to get flagged as spam. We help manage:

• Opt-in consent logic across email and SMS
• TCPA/GDPR settings per region
• Warming schedules that align with your existing volume
• Technical domain authentication (SPF, DKIM, DMARC)

Performance benchmarking and A/B testing

Once live, we run week-by-week comparisons on open rates, click-through, SMS engagement, and revenue per message, using Klaviyo’s built-in reporting and third-party dashboards.

The goal is not just a successful migration. The goal is performance uplift.

Dedicated Klaviyo support team

Our clients get access to Flatline’s dedicated retention team, including Klaviyo-certified specialists who’ve managed migrations for Shopify Plus brands across fashion, cosmetics, wellness, and lifestyle verticals.

Need to launch new flows fast? Fix attribution tracking? Connect a loyalty tool? We act fast, because retention delays are revenue lost. Whether you’re preparing for BFCM or looking to stabilize post-migration performance, we make sure the move to Klaviyo is not a detour, it’s an upgrade.

Ready to switch? Make every message count.

The sunset of Yotpo’s email and SMS tools is more than a product update. It is a wake-up call for brands to future-proof their retention stack.

Rather than wait for automation breaks or performance dips, forward-thinking eCommerce teams are using this transition to build a stronger foundation with Klaviyo. With advanced automation, native Shopify sync, and direct integration with Yotpo’s own review and loyalty products, Klaviyo is not just a replacement. It is an upgrade.

As a digital marketing agency in Amsterdam, we make sure that upgrade plugs into the rest of your marketing stack, not just your inbox.

Migration does come with complexities. But with the right partner, you can turn it into a performance leap. Ready to switch from Yotpo to Klaviyo? Let’s build your retention engine, together. Get in touch with Flatline’s Klaviyo experts.