Magento vs. Shopify


4 minute read // E-commerce

Magento and Shopify are two popular eCommerce platforms, and while they share some similarities, there are also several key differences between them. But why do we think that Shopify is the solution for your business? We’re going to show you the key differences when it comes to Magento vs. Shopify.

But first of all, let’s look closer at some main points differentiating the two eCommerce platforms

An image showing the logos of Magento & Shopify, illustrating the Magento vs. Shopify comparison.


Magento is an open-source platform, which means it offers more obvious customisation options compared to Shopify. By that, you have complete control over the code and can customise every aspect of your online store. Shopify seems a little more limited regarding the customisation because it is a hosted solution with its focus on simplicity and a seamless user experience. Very important to say here is, that Shopify is highly customisable by an agency which focusses on custom development, the surface is just built more user-friendly.


Magento is a self-hosted platform, which means that you need to pay for web hosting and other associated costs. On the other hand, for Shopify you pay a monthly fee to use the platform and have nothing to worry about hidden costs. The cost of Magento is generally higher than Shopify, especially when you consider the cost of web hosting, maintenance and development.


Magento as well as Shopify are highly secure, but Magento has a more complex security setup due to its open-source nature. Shopify, as a hosted solution, provides security features as part of its package. To make it more visual: with Magento you’re reliable for your customer service yourself, while Shopify takes care about this on their platform, making it more reliable and always up-to-date to the AVG law.


Magento has a wider range of integrations available compared to Shopify. As an open-source platform, Magento has a large community of developers who create plugins and extensions to integrate with other systems. Shopify also offers integrations, but they are more limited compared to Magento.

Ultimately, the choice between Magento and Shopify depends on your specific needs as an eCommerce business. Magento offers greater customisation for your business itself, but it requires more technical expertise and a higher cost. Shopify is easier to set up and use, and it offers higher scalability and easier customisation.

There are some important points to consider which let Shopify lead the market

An image depiciting why Shopify is the lead in the market.

Transparent pricing

When it comes to Magento vs. Shopify: at this moment, Shopify is the only eCommerce platform that is committed to transparent and ethical pricing. You won’t get to the point, where you have more additional costs than paying for the eCommerce platforms services itself.

“The bigger the buggy we built, the more horses we needed, and the more expensive it just got to keep from crashing” – David Heath (Co-Founder, Bombas)

Bombas spent a lot of money monthly on Magento, just to prevent their site from crashing. Migrating to Shopify, they were able to generate a 300% year-over-year growth in the first year after replatforming.


Shopify is designed to grow with your business. With that growth, Shopify can handle the increased traffic and orders without any downtime. On the other hand, Magento requires a lot of resources and technical expertise to handle large traffic and order volumes. This means that if you plan to scale your business in the future, you may face significant technical challenges and costs with Magento.

Learn more about how Shopify enhances enterprises through high scalability here.

Simplicity and Ease of Use

Shopify is a fully-hosted platform, meaning that it handles all the technical aspects of running an eCommerce store for you. This means you don’t have to worry about things like security, hosting, or software updates (Which makes working in a world of daily software updates a lot easier). All you have to do is focus on running your business. In contrast, Magento is a self-hosted platform, which means you have to take care of all these technical aspects yourself, which can be time-consuming and require technical expertise as well as additional costs for staff.

The brand Jack Rogers builds a good example on how Shopify simplifies your eCommerce and generates revenue through it. Ever since they replatformed, the online store was much easier to manage and the process gave them 30% increase in conversation as well as a 69% increase in revenue. A big problem with Magento was the loss of quality of the customer experience, because of the inventory management with Magento.

Customisation and Flexibility

While both platforms offer a range of customisation options, Shopify has a more straightforward and user-friendly interface for customisation. The platform provides a vast app store with a wide range of apps and integrations to help you personalise your store. Shopify also provides a broad range of themes, which can be easily modified to match your brand. The new Shopify Plus Winter ’23 Edition offers a lot of new awesome features to let you customise even more.

Security and Reliability

Shopify is known for its excellent security features, including SSL encryption, regular security updates, and Level 1 PCI DSS compliance. Meaning that your store is consistently secure and protected from hacking and other security threats. On the other hand, Magento has had several security vulnerabilities in the past, which have caused some concerns for users. Costly security breaches are not a thing that you want to face on top of all the stress…

…If you want to further explore the upsides of Shopify and the success-stories of brands who chose it as their eCommerce platform, check it out here.

To sum up

In conclusion, while both Shopify and Magento have their strengths and weaknesses, but for us, Shopify definitely emerges as the superior choice for businesses. Its ease of use, lower costs, and accessibility make it an ideal option for enterprises. Moreover, Shopify’s scalability, extensive app store, and powerful eCommerce features enable businesses to grow and adapt to changing customer needs. Shopify is the better option due to its user-friendliness, cost-effectiveness, and comprehensive feature set.

We at Flatline Agency, official Shopify Plus Partner, are here to help you take your business to the next step, including Shopify’s development, design, and marketing. If you are interested, please feel free to contact us.

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