INNOVATION

Hubspot Spotlight Spring ’24

Hubspot just released their Spotlight Spring ’24 Editions… and let’s put it like that – they definitely did not dissapoint…. Since our favourite CRM-software just released over 100 new updates making all our work even more seamless to use we’re excited to show you the biggest ones. We will guide you through the 3 new...

Last updated: 1 May 2024 - 7 mins read

Sophie Marketeer

CONTENTS

Hubspot just released their Spotlight Spring ’24 Editions… and let’s put it like that – they definitely did not dissapoint….

Since our favourite CRM-software just released over 100 new updates making all our work even more seamless to use we’re excited to show you the biggest ones. We will guide you through the 3 new released Hubs (Service Hub, Content Hub, Commerce Hub) and the freshly installed Hubspot AI. These improvements promise to streamline operations and enhance user engagement through intelligent automation and more responsive tools. Let us show you how these new features can be integrated into your business strategy for maximum impact.

1. Service Hub

HubSpot’s new Service Hub is designed to empower businesses to scale their customer service efforts without a corresponding increase in costs. Central to this vision is the integration of advanced tools that streamline operations and enhance customer interactions.

Why the Service Hub is needed

In today’s fast-paced market, businesses face the challenge of maintaining high-quality customer service without escalating their operational budgets. The new Service Hub addresses this by providing a suite of tools that automate and optimize customer support processes, ensuring teams can handle increasing volumes of inquiries efficiently.

What the Service Hub can do

HubSpot’s new Service Hub offers a comprehensive suite of features that transform customer service operations. The centralized help desk provides a unified view of all customer interactions, making management straightforward and efficient. Enhanced by HubSpot AI, the platform supports the creation of content such as welcome messages, and it can summarize conversations, suggest replies, and generate actionable insights after each call. An AI chatbot ensures continuous customer support. Features like SLA goal settings, smart ticket routing, and a customizable knowledge base streamline the service process. Additionally, tools for managing customer success, creating tasks, segmenting customers, and managing key accounts help in maintaining high customer health scores. Finally, feedback management tools allow for continuous service improvement, leveraging all the available CRM data to ensure customer satisfaction and business growth.

Let us show you the key enhancements:

  • Centralized help desk: Simplifies management by providing a unified view of customer interactions.
  • HubSpot AI: Powers content creation like welcome messages, summarizes conversations, and crafts tailored replies, with AI-generated transcripts and actionable next steps after calls.
  • AI Chatbot: Offers round-the-clock customer support, enhancing response times and availability.
  • SLA goals setup: Ensures consistent adherence to service level agreements.
  • Smart ticket routing: Directs inquiries to the appropriate representatives at optimal times.
  • Customizable knowledge base: Allows for the creation of tailored help resources for customers.
  • Customer Success management: Incorporates tools like the Customer Success Workspace, task creation, custom segments, and pipelines for strategic account management.
  • Customer health scores: Utilizes CRM data to gauge customer satisfaction and predict future needs.
  • Feedback management tools: Provides mechanisms to gather and analyze customer feedback, driving continuous improvement in service quality.

More about the Hubspot Service Hub here

2. Content Hub

HubSpot’s Content Hub emerges as a dedicated workspace designed to assist marketers in reinventing their marketing strategies. It serves as a centralized platform where creativity meets technology, facilitating seamless content creation and management.

Why the Content Hub is needed

Marketers today face the dual challenge of delivering personalized content across various channels while maintaining a consistent brand image. Balancing audience preferences, brand identity, and the latest trends is crucial for engaging effectively with target audiences. The Content Hub is crafted to address these complex needs by integrating advanced tools that simplify these tasks.

What the Content hub can do

The Content Hub is powered by HubSpot AI and the Smart CRM, which together enhance the creation of both visual and textual content. This integration ensures that content is consistent and aligned with the brand’s voice across all platforms, including blogs, social media, and emails. 2 of our favourite new updates here are the Brand voice and the Content Remix. You can really tell that these tools are made form marketeers for marketeers.

The ‘Brand Voice‘ feature allows HubSpot to learn from past content to better align future assets with the established brand style across all channels with different flavours to their tone of voice.

Additionally, the ‘Content Remix‘ capability enables marketers to adapt a single piece of content into multiple messages tailored for different channels, optimising reach and relevance. This functionality underscores the hub’s ability to streamline content management across diverse media landscapes, making it an indispensable tool for modern marketers.

For more info on the Content Hub go here.

3. Commerce Hub

HubSpot’s Commerce Hub is designed to streamline the complex landscape of B2B commerce by integrating various essential tools into a single platform. This hub simplifies the management of payments, invoices, quotes, products, and subscriptions, making it a comprehensive solution for business transactions.

Why the Content Hub is needed

B2B commerce often becomes cluttered with numerous tools and decision points, leading to a confusing purchase experience for customers. The Commerce Hub addresses this by centralizing all necessary elements, thus enhancing the customer journey and making transactions smoother and more intuitive.

What the Commerce Hub can do

The Commerce Hub offers integration with Stripe to provide local payment methods and currencies, catering to a global customer base.

It also includes QuickBooks integration for seamless finance and accounting management. Features like two-way sync for invoices and payments ensure accuracy and efficiency in financial dealings.

Additionally, the hub provides an API for managing payments, invoices, and subscriptions, which allows for greater flexibility and customization in handling commerce operations. These features collectively enhance the operational efficiency of businesses, ensuring a better buying experience for customers.

Learn more about this new feature here.

4. Hubspot’s AI

Embedded across every Hub, the new HubSpot AI revolutionizes how businesses interact with and reach their customers. This advanced technology tailors itself to various business needs, from marketing to sales and customer service. HubSpot AI automates content creation and customer support, ensuring brand consistency and enhancing customer engagement across all touchpoints.

What HubSpot AI Can Do

For marketers

Generative AI crafts content that resonates with audiences while maintaining a consistent brand voice. In sales, predictive AI dramatically improves forecast accuracy—by up to 95%—and personalizes sales emails to enhance buyer engagement. We’re talking about generating video content through text-input, volume creations for blog posts and much more...

For customer service

The AI-powered chatbot offers a 24/7 support assistant, ready to respond to customer inquiries instantly, ensuring that no customer query goes unanswered, no matter the time of day. With Hubspot AI you can deliver personalized support, automate workflows, and provide valuable insights that drive customer loyalty.

In general Hubspot AI is integrated in all Hubs and ready to be used and serve you as your ultimative assistant on time consuming tasks. If you want to know more about what’s possible in the specific Hub’s click here.

To sum up

We are very excited to try out all of the new features and give you further practical insights asap. To round this up, let’s give you a small overview of what we discussed today:

HubSpot’s Spring Editions introduce significant updates across various hubs, enhancing functionalities for modern businesses. The Service Hub enables scaling customer service without increasing costs through AI-driven tools like a centralized help desk, AI chatbots, and smart ticket routing. The Content Hub assists marketers in managing personalized content across multiple channels while maintaining brand consistency, empowered by generative AI and content remix features. The Commerce Hub simplifies B2B transactions by centralizing payment, invoice, and subscription processes, integrating with Stripe and QuickBooks. Lastly, the HubSpot AI, embedded in every hub, supports generative content creation, predictive sales analytics, and round-the-clock customer service, ensuring businesses meet modern demands efficiently.

If you want to learn more about the CRM platform, check out our blog about choosing the right HubSpot partner!


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