Future of Commerce 2022 | Omnichannel is no longer a buzzword
Since the pandemic, the world of eCommerce has not been left idle. According to ‘Statistics Netherlands’, their latest report indicated that 80 new webshops are created weekly. This means there is plenty of development opportunities and room for new technologies in this space. But how can you stand out from the crowd with these emerging trends? The only answer is the omnichannel approach.
Last updated: 17 Nov 2022
CONTENTS
Since the pandemic, the world of eCommerce has not been left idle.
According to ‘Statistics Netherlands’, their latest report indicated that 80 new webshops are created weekly. This means there are plenty of development opportunities and room for new technologies in this space. But how can you stand out from the crowd with these emerging trends? The only answer is the omnichannel approach.
An omnichannel strategy is a technique that enables you to give clients a seamless experience across all channels. It includes all of your brand’s digital and physical touchpoints, from a point of sale to an Instagram shoppable post.
Large organizations are putting more emphasis on their omnichannel experience, ranging from smart multitouch campaigns to in-store experiences. Small businesses can also participate in the omnichannel game. So how can you bring your eCommerce platform to the next level? We’re here to help. As an ecommerce agency built around omnichannel Shopify Plus work, that next-level build is what we do every day.
Future of Commerce 2022
In September 2022, we hosted an event designed to exponentially accelerate eCommerce brands’ online business growth. We had talks with amazing speakers like Natalia Horvath (Diageo), Shally Luo (GrandVision), Daniel Gebler (Picnic), and Leander Jansen (Patta). During their sessions, they shared some of the tried-and-true techniques that the world’s most successful companies employ to expand and increase profits.
Not only did we have fantastic speakers but the attendees consisted of like-minded professionals from Ace & Tate, Filling Pieces, Marie-Stella-Maris, America Today, YAYA, Tony’s Chocolonely, Ă˜LĂ…F, AteljĂ©, DPD, Crocs, Getir, Rituals, Buddha to Buddha, ICI PARIS XL, and O’Neill, to name a few. The event hosted a variety of interactive learning opportunities, including small group roundtables, speaker Q&A sessions, creative think tanks, and workshops.
Future of Commerce 2022 Video
Everything about the Future of Commerce is here
This white paper is an interactive PDF. If you click, you can go to other web pages through this white paper.
Future of Commerce was hosted by Flatline Agency, Under reality, and Ronin Amsterdam.
POPULAIR ARTICLES
GET IN TOUCH
To speak with us, call (+31) 613 326 179, send us an email, or reach out to us by chat or What’s App.
(+31) 613 326 179 
INFO@FLATLINEAGENCY.COM THINKING
How to calculate the Total Cost of Ownership (TCO) for your eCommerce store
Running a successful eCommerce business requires more than just a great product and marketing strategy. Understanding the Total Cost of Ownership (TCO) is crucial for making informed decisions about your platform, tools, and long-term scalability. Whether you’re on Shopify, Magento, or another platform, calculating your TCO can help you uncover hidden costs and optimize your...
Magento to Shopify Plus Migration: Cost, Timeline and What Must Be Rebuilt
A Magento to Shopify Plus migration rarely becomes difficult because product rows refuse to import. The complexity sits in everything the Magento estate has learned to do over time: product relationships, pricing rules, extensions, regional store views, B2B workflows and connections to systems that still need to work after launch. Migrating from Magento or Adobe...
Centra to Shopify Plus Migration: Cost, Timeline and the Fashion Workflows You Need to Preserve
A Centra to Shopify Plus migration means rebuilding your commerce operation around a different product, storefront and order model. For fashion brands, the deciding questions are whether Shopify can preserve style and size identity, wholesale commitments and market-specific selling rules while reducing the work required to run and improve the store. The difficult part may...
SAP Commerce Cloud (Hybris) to Shopify Plus Migration: Cost, Timeline and What Stays in SAP
Your commerce team wants faster releases. Finance wants to keep SAP. Operations wants proof that contract prices, credit checks and warehouse orders will still work. Those requirements are compatible, but only if the migration separates the storefront from the business processes behind it. A SAP Commerce Cloud to Shopify Plus migration replaces the commerce platform,...
PrestaShop to Shopify Migration: Cost, Timeline and What Must Be Rebuilt
A PrestaShop export can make migration look like a data-transfer exercise. The visible records are only part of the job. Commercial behavior may also sit in combinations, features, specific prices, customer groups, cart rules, modules, overrides, multistore settings and connections to the rest of the operation. A PrestaShop to Shopify migration moves the records the...
Salesforce Commerce Cloud to Shopify Plus Migration: Cost, Timeline and How to Unbundle the Stack
A Salesforce Commerce Cloud to Shopify Plus migration is rarely contained within the storefront. Commerce data may be connected to Marketing Cloud, Service Cloud, Order Management, Data Cloud, middleware and custom cartridges. Changing the commerce core therefore means deciding which parts of that ecosystem should remain, reconnect, move or disappear. Migrating from Salesforce Commerce Cloud...
BigCommerce to Shopify Plus Migration: Cost, Timeline and the Parity Plan
A BigCommerce to Shopify Plus migration can look straightforward because both platforms are managed SaaS products. That similarity is deceptive. Products and customers may be exportable, but product modifiers, channel assignments, customer-group pricing, B2B companies, checkout rules and integration contracts do not automatically retain their meaning. A BigCommerce to Shopify Plus migration should transfer valid...
WooCommerce to Shopify Migration: Costs, Timeline and What Your Plugins Leave Behind
Your product export is ready. The harder decisions are still inside a subscription plugin, a custom checkout field and the WordPress pages that bring buyers into the store. A WooCommerce to Shopify migration is the transfer of commerce data and customer journeys into Shopify, alongside rebuilding the storefront and replacing WordPress-dependent functionality. A complete migration...
Shopware to Shopify Plus Migration: Cost, Timeline and What Must Be Remapped
The visible part of a Shopware to Shopify Plus migration is a new storefront. The difficult part sits underneath it: inherited product relationships, Rule Builder conditions, Shopping Experiences, sales-channel configuration, plugins, B2B workflows and connections to the systems that run the wider operation. A Shopware to Shopify Plus migration transfers the commerce data the business...
High add-to-cart, low checkout completion: reading the drop-off between intent and purchase
High add-to-cart with low checkout completion is not a sign of indecision. A high add-to-cart rate is itself evidence of intent, because people do not fill a cart they do not want, so a cart that never checks out is friction with a location rather than a shopper who changed their mind. The gap between...
Blended CAC Is Lying to You: The DTC Numbers That Decide Whether Growth Is Profitable
The acquisition number on your dashboard is probably making your spend look healthier than it is. Blended customer acquisition cost divides all your ad spend by all the customers you got, and the customers you got include returning buyers you did not pay to acquire. Those free orders sit in the math and quietly subsidise...