Future of Commerce 2022 | Omnichannel is no longer a buzzword

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2 minute read // Press release

Since the pandemic, the world of eCommerce has not been left idle.

According to ‘Statistics Netherlands’, their latest report indicated that 80 new webshops are created weekly. This means there are plenty of development opportunities and room for new technologies in this space. But how can you stand out from the crowd with these emerging trends? The only answer is the omnichannel approach.

An omnichannel strategy is a technique that enables you to give clients a seamless experience across all channels. It includes all of your brand’s digital and physical touchpoints, from a point of sale to an Instagram shoppable post.

Large organizations are putting more emphasis on their omnichannel experience, ranging from smart multitouch campaigns to in-store experiences. Small businesses can also participate in the omnichannel game. So how can you bring your eCommerce platform to the next level? We’re here to help.

Future of Commerce 2022

In September 2022, we hosted an event designed to exponentially accelerate eCommerce brands’ online business growth. We had talks with amazing speakers like Natalia Horvath (Diageo), Shally Luo (GrandVision), Daniel Gebler (Picnic), and Leander Jansen (Patta). During their sessions, they shared some of the tried-and-true techniques that the world’s most successful companies employ to expand and increase profits.

Not only did we have fantastic speakers but the attendees consisted of like-minded professionals from Ace & Tate, Filling Pieces, Marie-Stella-Maris, America Today, YAYA, Tony’s Chocolonely, ØLÅF, Ateljé, DPD, Crocs, Getir, Rituals, Buddha to Buddha, ICI PARIS XL, and O’Neill, to name a few. The event hosted a variety of interactive learning opportunities, including small group roundtables, speaker Q&A sessions, creative think tanks, and workshops.