Framer vs. WordPress: A quick comparison

Creating and managing a website today involves choosing the right platform that aligns with your needs and skills. Two popular choices are Framer and WordPress. Both have their strengths and target audiences, but which one is the right fit for you? Let’s dive into a quick comparison of Framer and WordPress, examining their features, ease...

Last updated: 11 Jul 2024 - 12 mins read

Sophie Marketeer


Creating and managing a website today involves choosing the right platform that aligns with your needs and skills. Two popular choices are Framer and WordPress. Both have their strengths and target audiences, but which one is the right fit for you?

Let’s dive into a quick comparison of Framer and WordPress, examining their features, ease of use, customisation options, performance, and more.


What is Framer?

Framer is a design tool aimed at creative professionals who want to build visually stunning websites with high levels of customisation. It combines powerful design features with the ability to produce clean, responsive code. Framer’s strengths lie in its design-centric approach, making it an excellent choice for designers who want to translate their creative vision directly into functional websites without relying heavily on developers.

What is WordPress?

WordPress is a widely-used content management system (CMS) that powers over 40% of all websites on the internet. It offers extensive flexibility through thousands of themes and plugins, making it suitable for a variety of website types, from blogs to e-commerce sites. WordPress is particularly known for its robust community and extensive support resources.

So with no further ado, let’s look into some features and what these two platforms can offer:

Ease of use


Framer’s interface is intuitive for those familiar with design tools like Sketch or Figma. It offers a drag-and-drop interface, making it easy to place elements exactly where you want them. Framer also provides live preview features, allowing users to see changes in real-time. However, there is a learning curve associated with understanding its more advanced features.

Some of the features Framer already offers for the ease-of-use:

Drag-and-Drop interface

Framer’s drag-and-drop functionality allows users to place elements exactly where they want them without needing to write code. This feature is particularly useful for creating layouts and designing pages quickly.

Live preview

Framer offers live preview options that let users see changes in real-time. This instant feedback loop helps in making design adjustments on the fly, ensuring a seamless design process and it lets you preview your new website before going live.

Component libraries

Users can access a library of pre-designed components, which can be customised to fit their needs. This not only speeds up the design process but also ensures consistency across projects.


WordPress can be user-friendly, especially when using page builders like Elementor or Gutenberg. The dashboard is straightforward, and adding new content or customizing themes is relatively simple. However, managing a WordPress site can become complex, especially when dealing with plugins and themes that require regular updates and maintenance.

Some of the WordPress features for easier usability:

Gutenberg Editor

The Gutenberg editor is a block-based editor that simplifies the content creation process. Users can add different types of content blocks, such as text, images, and videos, to create rich content without writing code.

Elementor Page builder

Elementor is a popular drag-and-drop page builder plugin for WordPress. It allows users to design pages visually, with a variety of widgets and templates available for customisation.

Theme customiser

WordPress includes a built-in theme customiser that lets users tweak the appearance of their site in real-time. Users can adjust colours, fonts, layouts, and more, all from a simple interface.

Extensive Plugin Ecosystem

WordPress’s vast plugin ecosystem enables users to add functionality to their site with ease. From SEO tools to e-commerce solutions, plugins simplify the process of extending site capabilities.

Customisation and flexibility


Framer excels in customisation. Its design-centric approach means you have almost limitless possibilities for creating unique, tailor-made websites. You can design from scratch or use templates, and the integration with design tools allows for precise control over every aspect of your site’s appearance and functionality.

Some of the nicest features are:

Design from scratch

Framer allows users to design websites from scratch, providing complete control over every aspect of the site’s appearance and functionality. This is particularly useful for designers who want to bring their unique visions to life without constraints.

Advanced prototyping

With Framer, you can create highly interactive prototypes that mimic real user interactions. This feature enables designers to test and refine their ideas before full-scale development, ensuring that the final product meets user expectations.

Component libraries and customisation

Framer offers a rich library of components that can be customized to fit your design needs. You can modify these components to match your brand’s style and integrate them seamlessly into your project.

Code overrides

For those who need even more customisation, Framer allows for code overrides. This feature lets you add custom JavaScript to enhance the functionality of your design, making it as interactive and dynamic as needed.


WordPress offers extensive customisation options through themes and plugins. With thousands of themes available, you can quickly change the look of your site. Plugins extend functionality, from SEO tools to e-commerce capabilities. While this offers great flexibility, it can also lead to compatibility issues and increased maintenance.

Some of the most useful WordPress features here:

Themes and templates

WordPress offers thousands of themes, both free and premium, that can be customised to fit your site’s needs. These themes provide a starting point for your site’s design, which you can then modify using the built-in customiser.


One of the biggest strengths of WordPress is its extensive plugin ecosystem. There are plugins for virtually any functionality you can think of, from SEO and social media integration to e-commerce and security. This allows you to extend your site’s capabilities without writing custom code.

Custom post types and fields

WordPress allows you to create custom post types and custom fields, giving you the flexibility to manage various types of content beyond the standard posts and pages. This is particularly useful for complex sites like portfolios, directories, and online stores.

Performance and speed


Framer websites are known for their speed and performance. Since Framer generates clean, optimized code, sites tend to load quickly and perform well across devices. The platform’s focus on performance ensures that your designs are not only beautiful but also efficient.

Built-in performance tools

Framer includes tools that help monitor and improve site performance, such as asset optimisation and lazy loading. These features ensure that resources are loaded only when needed, reducing initial load times and improving the overall user experience.

Efficient animation handling:

Framer’s animation engine is designed to handle complex animations smoothly, without compromising performance. This is crucial for maintaining a responsive and fluid user experience, even on sites with heavy animation use.


WordPress performance can vary significantly based on the themes and plugins used. A well-optimized WordPress site can perform exceptionally well, but using too many plugins or a poorly coded theme can slow down your site. Regular maintenance, caching plugins, and performance optimization are often necessary to keep a WordPress site running smoothly.

Content Delivery Networks (CDNs)

Using a CDN with WordPress can significantly improve load times by distributing your site’s content across multiple servers around the world. This ensures that users receive data from the server closest to them, reducing latency and improving speed.

Performance Optimisation plugins

Plugins like WP Rocket offer comprehensive performance optimisation, including minification of HTML, CSS, and JavaScript files, lazy loading of images, and database optimisation. These tools help maintain a high-performance site even as it grows.

SEO capabilities


Framer provides good SEO capabilities, allowing you to edit meta tags, alt text, and other SEO-related elements directly within the design tool. However, it doesn’t have the extensive SEO plugin ecosystem that WordPress offers.

Some of Framers SEO features:

Meta tags and descriptions

Framer allows users to easily add and edit meta tags and descriptions for each page. This helps in defining the content for search engines and improving visibility in search results.

Fast-load times

Since Framer generates clean, optimized code, websites built with Framer tend to have fast load times, which is a critical factor for SEO. Faster websites generally rank higher in search engine results.


WordPress is renowned for its SEO capabilities, largely due to plugins like Yoast SEO and All in One SEO Pack. These tools offer comprehensive SEO features, including keyword analysis, content optimization, and XML sitemaps. This makes WordPress a powerful platform for achieving high search engine rankings.

SEO features of WordPress:

SEO plugins

Plugins like Yoast SEO and All in One SEO Pack offer comprehensive SEO tools, including keyword analysis, content optimisation, XML sitemaps, and readability checks. These plugins provide detailed guidance and automated optimisation to improve search engine rankings.

Rich snippets and schema markup

Using plugins, you can add rich snippets and schema markup to your WordPress site, enhancing how your pages appear in search results with additional information like ratings, reviews, and more.

Content management

WordPress’s content management system is designed to help you create SEO-friendly content easily. With built-in features like categories, tags, and post formats, you can organize your content in a way that enhances visibility.



Framer offers a subscription-based pricing model, with plans that cater to individuals, teams, and enterprises. While it might seem more expensive initially, the cost includes hosting and all design tools, making it a comprehensive package for designers.

Let’s break down the Framer plans:

Free plan

  • $20 per editor per month (billed annually)
  • Best For: Freelancers and small teams requiring advanced features.
  • Features:
    • All Free plan features; private projects; advanced design and prototyping tools; version history; enhanced collaboration tools; priority support

Team plan

  • $30 per editor per month (billed annually)
  • Best For: Growing teams needing robust collaboration and management features.
  • Features:
    • All Pro plan features, team libraries for shared components, enhanced collaboration with comments and annotations; custom fonts and analytics; priority support and dedicated account manager

Enterprise plan

  • Custom pricing
  • Best For: Large organizations requiring enterprise-grade solutions and support.
  • Features:
    • All Team plan features; custom security reviews and legal compliance; dedicated customer success manager; advanced user management and permissions; custom integrations and API access; 24/7 premium support


WordPress itself is free, but there are costs associated with domain registration, hosting, premium themes, and plugins. These can add up, especially if you require advanced features or custom development.

Let’s break down the WordPress plans:

Free plan

  • $0
  • Best For: Beginners and hobby bloggers
  • Features:
    • Free domain with branding; dozens of free themes; basic design customisation; 3 GB storage space; Community support

Personal plan

  • $4 per month (billed annually)
  • Best For: Personal use and bloggers who want more control
  • Features:
    • Free domain for one year; remove ads, mail and live chat support; 6 GB storage space

Premium plan

  • $8 per month (billed annually)
  • Best For: Freelancers and personal websites with advanced customisation needs
  • Features:
    • All Personal plan features; advanced design customisation; CSS editing; monetisation options, including ads; 13 GB storage space; access to premium themes

Business plan

  • $25 per month (billed annually)
  • Best For: Small businesses and eCommerce sites
  • Features:
    • All Premium plan features; Google Analytics integration; remove branding; unlimited storage space; access to plugins and custom themes; advanced SEO tools; automated site backups and one-click restore

eCommerce plan

  • $45 per month (billed annually)
  • Best For: Online stores and businesses that need robust eCommerce features
  • Features:
    • All Business plan features; full suite of eCommerce tools; integration with top shipping carriers; ability to accept payments in 60+ countries; premium customisable starter themes; unlimited products

Enterprise plan

  • Custom pricing
  • Best For: Large enterprises needing custom solutions and dedicated support
  • Features:
    • All eCommerce plan features; Enterprise-grade security and scalability; custom support solutions; dedicated account manager; tailored onboarding and training; priority support and service level agreements (SLAs).

Community and Support


Framer has a growing community of designers and developers. It offers robust support through documentation, tutorials, and an active user community. The support is highly focused on design and development best practices.

Framer features:

Framer Community

Framer has an active and growing community of designers and developers. This community is a great place to share work, get feedback, and learn from others. The community contributes to a repository of templates and examples that users can leverage to kickstart their projects. These resources help in understanding how to utilise Framer’s features effectively.

Tutorials and documentation

Framer provides comprehensive documentation and tutorials to help users get started and master advanced features. These resources are regularly updated and cover a wide range of topics. On top of that, the Framer Help Center offers articles and guides on common issues and questions, providing quick solutions and tips for users at all levels.

Workshops and Webinars

Framer regularly hosts workshops and webinars to educate users on new features, best practices, and design techniques. These sessions are interactive and provide opportunities to ask questions and get live feedback.


WordPress has one of the largest and most active communities of any CMS. There are countless forums, tutorials, and resources available. The vast community means you can find support for almost any issue, from basic setup to advanced development.

The WordPress features

WordCamps and Meetups

WordPress organises local meetups and global WordCamps, where users can network, learn from experts, and participate in workshops. These events foster community engagement and provide valuable learning opportunities.

WordPress Community forums

WordPress has one of the largest and most active community forums where users can ask questions, share knowledge, and collaborate on projects. The forums cover a wide range of topics, from basic setup to advanced development.

Third-party resources

Numerous third-party websites, blogs, and YouTube channels provide tutorials, tips, and best practices for WordPress users. These resources enhance the learning experience and offer diverse perspectives and solutions.

Ready to boost your business? Flatline Agency is here to help. Let’s grow together!


    By signing up you agree with our privacy policy


    To speak with us, call (+31) 613 326 179, send us an email, or reach out to us by chat or What’s App.


    Shopify Summer Editions ’23 – our favourites

    Imagine my Business – Imagine my Store – Imagine my Future This is the hook, Shopify introduces us to the Summer Editions ’23. One of the most powerful updates until now. There have been some changes in the digital world, which automatically affect the eCommerce industry – bringing a lot new opportunities to the field. Personalisation...

    Shopify’s one-page checkout

    By now, we’ve all heard of the Shopify Editions | Winter ’23 and the amazing upgrades that the eCommerce platform will be offering soon.  Shopify is one of the biggest players in the industry, holding a substantial market share in the United States and accounting for over $444 billion in global economic activity. The new...

    B2B with Shopify: Unlocking the Power of Business-to-Business Commerce

    In today’s digital age, eCommerce has revolutionised the way businesses operate and connect with their customers. Shopify, one of the leading eCommerce platforms, not only caters to direct-to-consumer (DTC) businesses but also provides robust features, which Shopify Plus merchants can utilise for business-to-business (B2B) transactions. This article explores the world of B2B on Shopify, its...

    Shopify Markets Pro: The Ultimate Solution for International eCommerce Businesses

    Are you looking to expand your eCommerce business and take over the international market? Yet the complexities of international transactions made you reconsider your decision? Shopify Markets Pro delivers an all-in-one solution that simplifies the process of selling globally. We’ll be showing you all the things you need to know about the new toolkit of...

    The logo of Klaviyo One, a comprehensive customer data platform (CDP) that revolutionises business growth and customer engagement.

    What is Klaviyo One?

    Klaviyo One is the all-in-one platform to grow your business. Klaviyo has always been a powerful email marketing tool, but with the release of Klaviyo One, they are now a complete customer data platform (CDP). This means that you can now manage all of your customer data in one place, and use it to drive...

    Various equipment such as camera are put on the white background

    Omnichannel versus Multichannel

    Omnichannel and multi-channel: what’s the difference? We’re going to be elaborating on the differences between omnichannel and multi-channel. So let’s jump straight into it! So let’s start off with a few definitions. The defintions First of all, when we speak about channels what we mean is a medium through which a brand is able to...

    Ship to and from Store – Shopify’s game changer for multibrand retailers

    Shopify continues to revolutionise the eCommerce landscape with its latest feature of Shopify POS, “Ship to & From Store.” This new functionality is set to redefine how multibrand retailers operate by allowing them to offer pick-up options from stores that do not necessarily have the product in stock. This advancement is particularly beneficial for retailers...

    Shopify and SRS: The Flatline Agency Custom connector

    Businesses need to stay ahead of the curve to meet customer expectations and streamline their operations. We’re committed to providing innovative solutions that empower businesses to achieve their goals. One of our standout offerings is our unique custom connector between SRS and Shopify, a chance for brands looking to enhance their online presence and operational...

    How to create a converting Google Shopping feed

    In eCommerce, getting your products in front of potential customers is crucial. Google Shopping is one of the most effective platforms to achieve this, but simply listing your products isn’t enough. You need to create a converting Google Shopping feed that not only attracts clicks but also drives sales. This comprehensive guide will walk you...

    Hubspot Commerce Hub – Scale your B2B Business

    Businesses need robust tools to manage their operations effectively and foster growth. HubSpot, a leader in customer relationship management (CRM) and inbound marketing, has long been celebrated for its B2C capabilities. However, recognising the growing needs of B2B enterprises, HubSpot has introduced a game-changing solution: the HubSpot Commerce Hub. Designed to streamline and enhance B2B...

    The Framer June Update 2024

    June has brought some amazing updates to our beloved design tool, and we couldn’t be more excited to share them with you. Whether you’re a developer or a user, these new features are designed to make your life easier and your projects more awesome. Let’s break down what’s new and how it can help you...

    Why TTI (Time To Interactive) matters for your website

    The speed and responsiveness of your website can be just as critical as the content it holds. A swift and seamless user experience is pivotal in capturing and retaining visitor interest. This is where Time to Interactive (TTI), a lesser-known but crucial performance metric, comes into play. TTI measures how long it takes for a...

    Scaling your business with Shopify in 2024

    Our favourite E-Commerce platform Shopify offers a brilliant blend of simplicity and potential for customisation that can help you grow efficiently and effectively. We are fans of using the power this platform gives us, so why shouldn’t you use it as well? To make it simple, we’ve merged the essence of scaling with Shopify into...

    HubSpot AI tools 2024

    Discover the HubSpot AI Tools in 2024

    In today’s fast-paced digital world, staying competitive means adopting the latest technologies, and one of these is undeniably Artificial Inteligence. HubSpot, a leader in CRM solutions, has seamlessly integrated AI into their platform to help businesses streamline operations and enhance customer interactions. These HubSpot AI powered tools are designed to boost efficiency, improve decision-making, and...

    Top email marketing flows for B2B & B2C

    Master Email Marketing Flows: Top Picks for B2C and B2B Success

    In the dynamic landscape of eCommerce, effective email marketing is essential. By leveraging the powerful tools offered by HubSpot and Klaviyo, you can create compelling, automated email flows that drive sales and nurture customer relationships, catering to both B2C and B2B audiences. We know it can be a tad bit overwhelming, but don’t worry. Flatline...

    Shopify Summer '24 edition from Shopify: Flatline Agency summary

    Shopify Summer ’24 Edition: Let’s take a leap towards Unified commerce | Flatline Agency summary

    Hey there, the wait is over, Shopify Summer ’24 Edition is here! The much-anticipated Shopify Summer ’24 Edition has arrived, boasting over 150 innovative features and updates. This year’s theme, #Unified, underscores Shopify’s commitment to creating a cohesive and seamlessly integrated eCommerce platform. At Flatline Agency, we recognise the significance of these updates in shaping...

    This site is registered on as a development site. Switch to a production site key to remove this banner.