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What is the advantage of Facebook dynamic ads for your Shopify business?

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3 minute read // Content

Facebook dynamic ads automatically present the appropriate products to users who have shown an interest in your website, app, or elsewhere online. Personalized advertisement can improve the cost-efficiency of your online advertisement and increase the engagement rate.

However, some business owners still do not know what Facebook dynamic ads are and how to start them. Nowadays, dynamic ads are getting attention from marketers as a remarketing strategy. (If you are not familiar with this terminology, read this article first.)

In this article, the advantages of Facebook dynamic ads are discussed. Check them all to improve your online business ⚡️

What are Facebook dynamic ads?

People who have shown their interest in your website, app, or elsewhere online automatically find the appropriate items through Facebook dynamic advertisements. Simply upload your product catalog and create your campaign once, and it will run for as long as you need it to, identifying the right customers for each product and always utilizing the most recent price and inventory information.

What can Facebook dynamic ads do for your Shopify store?

Facebook dynamic ads allow you to personalize your advertisements without the manual work. If you are a Shopify store owner, you can create personalized ads on Facebook and can reach customers who have already shown interest in your product on Shopify.

Two main things Facebook dynamic ads can do:

1. Personalize your ads

Show products according to people’s interests, regardless of whether they have used the site or app before.

2. Completing the purchase

Retarget online and mobile app shoppers to remind them of items they saw but did not purchase.

Why are Shopify and Facebook dynamic ads a good match?

Dynamic advertising is most effective when feedback between the online product catalog and the ad is tightly shared. Facebook pixel (Meta pixel) is useful to connect your product catalog and the ads, and Shopify is one of the supported platforms.

If you are running your website on a supported third-party platform (Shopify, Magento, BigCommerce), you can set up a Facebook Pixel without editing your website code. The pros of Facebook pixels are below:

Display advertisements to targeted users: Find new potential customers or reach users who have visited a specific page on your website and have taken an expected action.

Drive sales: Set up automatic bidding to reach those most likely to take the desired action (e.g., purchase a product).

Measure the effectiveness of your ads: By measuring the actions of users who have seen your ads, you can get a detailed understanding of the effectiveness of your ads.

What are the advantages of Facebook dynamic ads for your Shopify store?

With Facebook Dynamic Ads, you can

1. Streamline the creation of large numbers of ads

Create ads that are highly relevant to specific user groups without having to manually set up each ad one by one.

2. Find new potential customers
Set up your campaign once and continue to automatically reach out to people who visit your website.

3. Display the right products
Link your catalog to Facebook and use dynamic advertising. Reach customers when they are on Facebook or Instagram by displaying ads relevant to the products they see on your website.

4. Reach people regardless of location or device
Display ads to Facebook and Instagram users on any mobile, desktop, or tablet device.

How to Personalize Campaigns with Dynamic Ads

Conclusion

Re-marketing is an important marketing strategy to increase your online business sales. If you are interested, you can see how to start Facebook dynamic ads here.

FYI, Flatline Agency supports your online business with custom development and Shopify development. Contact us to discuss how we can help you out.

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