Email sender requirements 2024 – What to take care of

Hey Flatline fam! Let’s chat about something super important yet kinda tricky – keeping up with Google and Yahoo’s latest email sender requirements for 2024 If you’re in the email marketing world (and let’s face it, who isn’t these days?), you’ll want to stick around for this. Being up to date with these things is...

Last updated: 11 Jan 2024 - 4 mins read

Sophie Marketeer


Hey Flatline fam! Let’s chat about something super important yet kinda tricky – keeping up with Google and Yahoo’s latest email sender requirements for 2024

If you’re in the email marketing world (and let’s face it, who isn’t these days?), you’ll want to stick around for this. Being up to date with these things is more important than many may think. So, let’s break it down, shall we?

The 2024 email update

New Requirements from Google and Yahoo

Google and Yahoo have updated their requirements for sending emails. This is all about making sure that good, legitimate emails get through to people’s inboxes and reducing spam.

Why you should care

If you’re sending emails and you’re not up to speed with these new rules, you might run into some problems. Your emails could end up in the spam folder or not get delivered at all. And we want to avoid that, right?

So let’s dive into a small how-to from our side to keep your email flows flowing:

Your Checklist:

1. Verify your domain

First things first, make sure your domain is verified. This is a basic step that shows you’re a legitimate sender and makes it easier for the email hosts to see that you’re not a bot or threat to them. On top it’s always good to not have a domain with or but better your own brand or name in your domain. It’s worth it!

2. Get to know authentication protocols

Familiarise yourself with terms like DMARC. These are tools that help prove your emails are genuine and should be taken seriously. DMARC is a protocol policy used by servers to verify that emails are sent from legitimate sources. It’s a key tool for brands to protect their domain in email addresses from misuse by malicious actors. DMARC reports are critical for monitoring the use of your domain in email messages. They play a significant role in protecting against spoofing and phishing attacks.

It not only enhances your email security but also prepares you for evolving requirements in the digital communication landscape.

3. Clean your email list

Keep your email list up-to-date by removing inactive subscribers. It’s about focusing on people who are really interested in what you have to say. So make sure to set up flows for different target groups and check them regularly. Your sender reputation is important. It’s influenced by how people interact with your emails. So, avoid sending things that might be seen as spam and focus on creating emails that people find useful and interesting.

4. Engage your audience

Make sure your emails are engaging. You want people to open them, read them, and interact with them. That’s a sign of a good email campaign. Tools like Klaviyo can help you set up some nice designs and flows. Within Hubspot integrations you can even set up Sales as well as Marketing mail flows to keep the right customers engaged at the right times!

5. Last but not least – stay informed

The world of email marketing is always changing. Keep an eye out for any updates or changes in the requirements for sending emails.

To Sum Up

This is a short one, but definitely important for all of us. So to step up your mail game a little, make sure to follow the just given steps and keep matching the email providers requirements, especially in terms of identity. We all know, how annoying spam mails and packed email inboxes are, so let’s all try to work a bit against this stigma. Emails are still an amazing tool and we have to make sure to use it in the right ways to get the best out of it!


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