Custom Development in 2022 | The Ultimate Guide

In 2022, our lives are constantly surrounded by all types of software applications. Whether you’re a user or a business owner, you need to keep up with technological advancements. Businesses must be able to continuously enhance their processes and infrastructures to flourish in an age where landscapes are always shifting. To keep up with these...

Last updated: 4 May 2022 - 37 mins read

Dylan Laseur Digital marketing


In 2022, our lives are constantly surrounded by all types of software applications. Whether you’re a user or a business owner, you need to keep up with technological advancements. Businesses must be able to continuously enhance their processes and infrastructures to flourish in an age where landscapes are always shifting. To keep up with these ever-changing advancements, you might consider a custom development project instead of an off the shelf strategy. 

If you choose to venture into the custom development world, it allows your company to differentiate itself from competitors by providing a distinctive user experience. To achieve this goal, you must pick the right company that can develop whatever your vision may be. This article will help you understand the basics of custom development to guide you in the right direction to find the best custom development agency to suit your needs. 

Custom Development Basics

What is custom development?

Custom development is the creation of software that is distinct from off the shelf software or current packaged open-source software. Custom development either creates a new app or improves the functionality of an already existing tool. It can be completed by in-house developers or by contracted outside developers. When choosing which route your company should take, you will need to consider whether your company needs a completely personalised system or will software that already exists suffice? To make your decision-making easier, let’s have a look at the differences between these contrasting development processes:

Ease of Use

Off-the-shelf programs cater to a wide range of users who have fundamentally comparable requirements. Microsoft Word, for example, is a widely used word processing program with features, functionality, and customisation choices that may be used by businesses of all sizes and scopes. If this platform does not perform the activities your company requires, then you need to consider custom development to fit your business’s specifications. 


Typically, you’ll be able to find off-the-shelf software for any platform your company uses, including Windows PCs, Macs, and Linux. Despite the availability of a wide range of off-the-shelf software, certain businesses require specific capabilities that standard software cannot deliver. 


Because the costs of the final software are shared by a wide number of consumers, a ready-made product is reasonably priced. Although an off-the-shelf solution is initially less expensive, it may end up costing you more in the long term than a tailored solution. 

However, do not underestimate the amount of time and effort required to develop a custom solution. Your application will be designed, tested, built, and implemented by a professional team. Because each project is created exclusively for your organisation, your firm will be responsible for all costs. Custom software is an expensive product, but it is more likely to last longer.

Support and Maintenance

Developers frequently refuse to provide help if you are using an outdated version of their product. As a result, you’ll have to pay for a large software update, as well as a backup of any data. However, when you choose custom development, the majority of engineers provide free help to their customers for a limited time or even indefinitely. They assist with upgrades, error checking, and assisting clients with any issues.

Why should you choose custom development?

Get a unique and innovative tool

Because no two organisations are the same, it makes sense for them to look for software that caters to their specific requirements. Having a customised software product built for a specific company ensures that the software has all the features and functionalities that the organisation requires to streamline its operations. 

Software developers may create software that corresponds with corporate objectives and give businesses plenty of room to grow. As custom development is tailored to suit a given organisation’s identity, custom business software can complement a functioning model better than off-the-shelf software.

Scale your organisation better

Custom software development can help you grow and improve your company. Every company aspires to expand its activities over time. This usually entails developing new products, services, or procedures. Off-the-shelf software is frequently ill-equipped to handle a company’s growth, resulting in a loss of productivity and functionality. Bugs can develop when firms attempt to adapt off-the-shelf software to fit their expansion, creating business disruptions.

One of the benefits of custom software development is that it can handle corporate growth while remaining bug-free. This means that companies can use and update their software for many years without having to buy new off-the-shelf goods.

Improve Productivity & Employee Drive

When compared to firms that utilise custom software, businesses that rely on off-the-shelf software that does not provide all the features and capabilities that the company need for its operations often encounter greater disruptions. Having software designed that suits a company’s specific needs allows employees to work more efficiently and confidently on their job obligations.

When employees have the necessary software to meet their job needs, they may be more motivated to accomplish their obligations to a satisfactory degree. Employees that are more productive and motivated do more work in a shorter period, which benefits the company’s bottom line.

Increase Your Return On Investment

Some businesses are hesitant to invest in custom software development due to cost. Although custom software development typically costs more upfront compared to off-the-shelf software, businesses receive more in return for their money invested. Custom software development is a wise investment for businesses as it typically saves companies money in the long run.

There is no need to purchase additional hardware, acquire licences or pay for features that employees are likely never going to use. In return for an initial investment, businesses that choose custom software development have the opportunity to create personalised software from scratch.

Integrate Software With Other Programs

Because technology is rapidly improving, many off-the-shelf software items can now be combined with other programs. However, firms can run into bugs and other issues throughout this procedure, resulting in costly downtime. One of the most important advantages of custom software creation is that it allows companies to smoothly interact with other systems.

Custom software development also aids firms with out-of-date systems in updating their business processes and making the necessary change to mobile and the cloud. Making these critical improvements can help a growing company obtain a competitive advantage in the market and increase workplace productivity.

Receive Ongoing Technical Support

No matter how advanced a piece of software is, a corporation will almost certainly run into a glitch or require an upgrade at some point. It is critical to be able to contact customer service for assistance if this occurs. Off-the-shelf software typically comes with little or no support, making it difficult to fix issues as they develop.

Businesses that have custom software developed have access to ongoing assistance from a team of dedicated IT professionals who can help upgrade and maintain the program. Ongoing technical assistance reduces downtime and ensures that business activities run smoothly.

Development Languages

Different programming languages are used for the various functions that computers can perform. Object-oriented programming languages make up the majority of the most popular programming languages. Essentially, this is a programming model that is based on data. Object-oriented programming languages are good for structuring software because they are simple to manipulate, reuse, and scale. Functional programming is a different type of programming language. These languages use linear mathematical reasoning and are based on mathematical functions. They’re useful in applications like list processing and massive data analysis.


Let’s start with C, one of the oldest and most widely used programming languages still in use today. It’s also a very influential language, therefore knowing the basics is essential.

What is C?

In 1972, the C programming language was released for the first time. It’s a high-level procedural language that’s quickly become one of the most popular. It is still a relatively complicated language, despite its age, and its impact may be observed in many others. C#, C++, Java, Python, and other programming languages all take inspiration from C.

What is the purpose of C?

C is a flexible programming language with applications in a wide range of fields. It’s mostly used to develop system programs, such as those for operating systems like Windows and Linux.


Python is the best of the easy-to-learn programming languages. There are a few better sites to start learning to code if you’re just getting started.

What exactly is Python?

Python is a high-level object-oriented programming language that was first released in 1992. It’s designed to be simple to write and comprehend, making it excellent for folks who want to get things done quickly. Python is a fairly popular language right now, thus there are plenty of work opportunities.

What is the purpose of Python?

Python has a wide range of applications due to its versatility. It has several areas of speciality in addition to being appropriate for general use, such as web applications.


Learning Java is also a good place to start when it comes to programming. It’s a general-purpose programming language that’s similar to JavaScript and Python.

What exactly is Java?

The object-oriented programming language Java is extremely popular. The fact that once you develop a piece of code in Java, it can run on almost any device that supports the Java platform contributes to its popularity.

What is the purpose of Java?

Java’s core principle of “write once, run anywhere” allows for a wide range of applications. Business software, web applications, and mobile apps are among the most common applications. Java is the native language of Google’s Android operating system, for example.


Despite its name, JavaScript has nothing to do with Java. It does, however, use a Java-like syntax, which is how the term came about. This is a language to learn if you’re interested in client-side web browser coding.

What exactly is Javascript?

JavaScript is an object-oriented programming language with a high level of abstraction (although that second point is up for some debate). The language was invented in 1995, during the early days of the internet. JavaScript is supported by all of the major online browsers.

What is the purpose of JavaScript?

JavaScript, as previously stated, is a language for writing code that runs in web browsers. As a result, it has a wide range of uses, but it is particularly handy for developing dynamic and responsive websites.


PHP is another free and open-source coding language that is simple to learn. It’s primarily used for internet coding, similar to JavaScript.

What exactly is PHP?

PHP has a variety of applications, the most common of which is website creation. You can use it to handle dynamic content and databases on a website.

What is the purpose of PHP?

PHP (Hypertext Preprocessor) is an object-oriented programming language with a high level of abstraction. Although PHP is similar to JavaScript in some aspects, it is a server-side scripting language that is embedded in HTML rather than a client-side scripting language. As a result, it’s frequently combined with JavaScript. If PHP is the paintbrush, JavaScript is the paint, according to one analogy.


SQL is a language that you must learn if you are interested in subjects such as database administration. Most developers require at least a basic understanding of the language.

What exactly is SQL?

The Structured Query Language (SQL) is a domain-specific language for handling database data. This isn’t a general-purpose programming language like many of the others listed so far, hence its application is much more limited.

What is the purpose of SQL?

SQL is a programming language that is mostly used to interface with databases. Server developers, database managers, and software developers from a variety of businesses use it as a result.

Development Methodologies

Agile software development is an iterative software development methodology used by project teams. To adapt projects, self-organised, cross-functional teams frequently analyse circumstances and user needs. In sprints with short-term deliverables, scrum teams are constantly improving quality. They demonstrate how Agile development works.

People working together to develop, produce, and deliver secure software at top speed is what DevOps is all about. Through automation, collaboration, rapid feedback, and iterative improvement, DevOps principles enable software developers and operations teams to expedite delivery. A DevOps delivery process builds on the cross-functional approach to building and deploying applications in a faster and more iterative manner, which stems from an Agile approach to software development. Adopting a DevOps development method means deciding to improve your application’s flow and value delivery by promoting a more collaborative atmosphere throughout the development cycle.

Rapid Prototype Release (RAD)

The rapid prototype release (RAD) is a type of Agile software development technique that emphasises quick prototype releases and iterations. Unlike the waterfall method, the RAD model prioritises software and user feedback over meticulous planning and requirements documentation.

Scaled Agile Framework

The Scaled Agile Framework is an enterprise-scale collection of organisational and workflow principles for implementing agile methods. The framework is a body of knowledge that provides systematic instruction on roles and responsibilities, job planning and management, and upholding principles. SAFe encourages big groups of agile teams to coordinate, collaborate, and deliver. It was built on three main knowledge bases: agile software development, lean product development, and systems thinking.

Open-Source Software

Open-Source Software is software that has the source code available for anyone to examine, edit, and improve. Most computer users never view “source code,” which is the code that computer programmers can edit to change how a piece of software—a “program” or “application”—works. Programmers who have access to the source code of computer software can enhance it by adding new features or fixing areas that don’t always work correctly.

Cloud Development

Both cloud development and cloud-native development refer to the development of software applications that are designed to run in and specifically for a cloud computing environment. Software is developed and tested on a computer in a traditional software development approach and then run in a production or ‘live’ environment on either physical servers or a private or cloud environment. Software is built, tested, and operated on a cloud environment in cloud development.

Artificial Intelligence (AI)

Artificial Intelligence (AI) allows the software to learn and make decisions like a human. It can be used to make the development process better. Natural language processing, for example, can be used to assess requirements text and make recommendations based on industry best practices. Through application programming interfaces (APIs) and cloud services, AI technologies such as machine learning and modelling can be obtained and incorporated into applications.

Through dashboards, infographics, and predictive capabilities, analytics technologies are assisting software programs and their users in making sense of a deluge of data. Cloud-based services and APIs, like AI, enable incorporating analytics into apps relatively simple.

Mobile Application Technology

Mobile application technology may become a requirement. Customer buying behaviour is evolving from products and services to experiences. Many of these encounters are facilitated by the mobile software. Developers are clamouring to connect mobile apps to data to improve and enrich user experiences.

No Code

The most basic choice is between no-code or low-code. Both no-code and low-code development platforms provide the tools to build designs without writing code. The creator does not need to have full knowledge of traditional programming languages, as it offers a visual approach to design development. This makes development accessible to a larger group of makers. If you want to opt for the simplest method, choose no-code. This option makes it easy to drag and drop visual elements. However, the simplicity of this format makes it difficult to integrate them into a broader project. 


Low-code platforms have a larger array of functional options, this method bridges the gap between no-code and full manual coding. The low-code platforms are visual with elements that you can drag and drop. However, unlike no-code platforms it allows you to enable scalable architectures. This in combination with open APIs allows reusability and flexibility with cloud or on-premise deployment. 

Template Development

Template development accelerates the development process by using standard components and predefined templates. This approach lets you leverage and enforce development standards or make changes to the pre-existing templates. The technique helps you save months of development time, reduce the budget spend exceptionally and engage customers sooner.

Tech Stacks

A tech stack is a collection of technologies used to create a single working web application. It is a collection of programming languages, frameworks, libraries, patterns, user interface/user experience (UI/UX) solutions, frontend tools, and backend tools that are all connected via APIs. A secret tech stack underpins fast and scalable websites. But how can you decide which tech stack is ideal for your web development project?

To design online apps, web developers are expected to be familiar with a variety of technology stacks. You must first have some knowledge about web app development to determine the optimal tech stack to study. You should be familiar with the best technologies for both front-end and back-end development to design effective applications.

Front-End Development

Only a few technology stacks are required for front-end development, often known as client-side development.


The foundation of a website’s design is HTML. It is a standard markup language that is used to structure a website. HTML is one of the most crucial languages to understand for client-side development because it feeds the computer the core material.


CSS is another significant web design language. Both languages work together to create clone designs and your favourite websites.


JavaScript allows you to create interactive elements on your website. It is the most widely used front-end programming language.


Sending data to and from servers, processing data and interfacing with databases, URL routing, and ensuring security are all examples of Python’s role in web development. Python has several web development frameworks. Django and Flask are two popular ones. For example, huge organisations like Intel, IBM, NASA, Pixar, Netflix, Facebook, JPMorgan Chase, Spotify use Python. 

PHP (Hypertext Preprocessor)

PHP (Hypertext Preprocessor) is a general-purpose programming language that may be used to create interactive and dynamic websites. It was one of the first server-side languages to be integrated into HTML, making it easy to add functionality to web pages without having to access data from separate files. Companies like; Facebook, Wikipedia, Slack, Etsy, and WordPress use PHP. 

Back-End Programming

The development elements that are hidden from users that are required to execute the applications are known as back-end or server-side development.

Programming Language

The programming language used to code the software’s main content should be chosen carefully. Languages like Python, Ruby, Java, and PHP, as well as frameworks like Django, Ruby on Rails, Laravel, and Spring, make the process much easier. Databases can be relational or non-relational. SQL is used to store and retrieve data in structural databases. Oracle, MySQL, Microsoft SQL Server, and PostgreSQL are the most popular relational databases. MongoDB and other non-relational (non-SQL) databases use distinct approaches for data storage and retrieval.


The server is in charge of providing modifications requested by the client. The backend processing takes place here. Approximately 90% of software is written in Apache or Nginx. Tech stacks are always evolving due to the development of current technologies at all times. For the production of robust goods, developers now have access to a wide range of tools.

How to choose the best tech stack 

To choose a tech stack, we must evaluate the project’s time and resources, as well as the quality of the technologies used. Using many tech stacks is preferable to using just one.

To begin, developers prefer a less sophisticated stack, such as LAMP (Linux, Apache, MySQL, PHP), an older option for developing PHP-based web applications. If the product is for a startup, they may opt for a more cost-effective tech stack at first, then subsequently work with a combination of stacks that prioritises scalability and user experience. To improve performance, multiple tech stacks should be used for front-end and back-end programming.

Here are some of the most popular options for creating your modern tech stack. When used on different operating systems, some stacks have varied results. So, before you choose your tech stack, keep it in mind as well.


You can choose the best tech stack for your platform, whether it’s mobile, desktop, or both.


You should have a rough idea of how much audience and feature expansion will be necessary. Will your website have to handle a lot of traffic while it’s running?

Time and personnel constraints

For small-scale applications, time and staff constraints must be considered. Clients also want to get their goods in front of their competition when entering highly competitive domains.

What kind of software can you choose for custom development?

Software is a set of instructions, data, or programs used to operate computers and perform specific tasks. The two main categories are ‘application software’ and  ‘system software’. Application software fulfils a specific need or performs tasks. Alternatively, system software is designed to run a  computer’s hardware and provides a platform that can run applications. 

Application software is the most common type of software, most widely used for computer software. Examples of modern applications include; graphics software, database management programs, web browsers, word processors, software development tools, and communication platforms. 

Software as a service

Software as a service, abbreviated SAAS, is a paid online service, an example of this is Adobe, Salesforce or Shopify. The advantages of SAAS include; compatibility, operational management, and accessibility. In addition, SAAS models offer lower initial costs than downloading and installing traditional software. This makes them available to a wider range of businesses. 

Mobile App

You can also choose to build a native app, in other words, a mobile app. This application needs to be installed on a phone before it can be used. If you want to offer the app on both  Android and iOS, the app must be built separately for both operating systems. Compared to a web app, the content is stored on the smartphone and can also be used without an internet connection. Due to the functionalities that a smartphone offers, there are more possibilities with a native app and the speed is much higher. 

Headless eCommerce

Headless commerce merges the front-end of a website from the back-end. As a  developer, you can use front-end technology to deliver high-quality content experiences and connect an e-commerce solution to the back-end that manages all commerce functionality. The software allows you to offer customer accessibility,  scalability and a high degree of interaction. 


Headless is the basis of a progressive web app, abbreviated: PWA. A progressive web app is always headless and has extra functionalities. PWA headless is the most prominent advancement in the e-commerce industry. It is important to provide your users with a smooth web experience, especially on mobile devices. 

What is a development framework?

“A framework is a basic conceptual structure, usually a set of tools, resources, or components, that is utilised to solve or handle complex situations.” The term is used as a moniker for several types of toolsets and component bases, particularly in the software industry; it has now become a buzzword or fashionable keyword. An ETL Framework is a “fashionable” word for a development process that will help address the complex challenge of producing ETL solutions for Data Integration projects such as Data Warehousing, Data Consolidation, Data Migration, and System Integration in the context of this article. An ETL toolkit, as well as prebuilt reusable components, adjustable templates, and standard methods for handling specific challenges, will be included in this development process.

Why use a development framework?

In today’s data integration climate, businesses are searching for ways to cut costs and are turning to temporary workers and third-party vendors to implement solutions on a project basis. As a result, a “virtual” team is formed, consisting of varying numbers of contractors, third-party consultants, and internal workers with a variety of skills, experience, and knowledge. Concerning the purchasing client, the members of these teams may be based locally, remotely, or a combination of both. Within the client organisation, the third-party organisation, and both, there is generally a high turnover of people, therefore contractors may be used to fill gaps.

This means that team members move between projects and within projects frequently, especially if the project is long-term. Many approaches to solving a certain problem are possible with today’s toolsets — many are regarded as good practice and so acceptable solutions; others are not such good practice, but are simple to construct and thus find their way into the solution mix. Many organisations talk about “Best Practices,” but with so many good and viable methods to approach and solve any given problem, it’s a challenging concept to define. In truth, it is frequently subjective, with one expert’s definition of best practice differing from that of another.

Standards are applied to development initiatives by good project organisations, however, these are typically more about style than the practical sense of constructing the same component, in the same way, every time or solving an issue, in the same way, every time. With these difficulties, it is very easy for multiple projects within the same delivery organisation, with a different staff of varying competence, to build their ETL work quite differently; this increases the client organisation’s downstream maintenance costs by requiring them to support multiple solutions to a given problem. Without careful collaboration, re-developing, testing, deploying, and then maintaining alternative code that accomplishes the same purpose can take a lot of time.

The framework aims to assist an organisation in defining a set of Good Practice service components that can be used consistently throughout that organisation by identifying these common development areas utilising an ETL Development planning matrix. Although a framework does not completely solve this problem, it helps lessen the risk of uneven delivery by implementing reusable components and templates and ensuring their use through review processes. Every project will have some unique difficulties to overcome, but every project will also have a major chunk of the needs that are universal (or maybe common) to all other projects.

The framework’s goal is to provide pre-designed, pre-built code components and templates to tackle these areas that are likely to be common, as well as a planning procedure to ensure that they are employed, freeing up time to focus on more complex and/or specialised business challenges. Other advantages include: faster and more accurate deliveries, more productive and potentially fewer development teams; decreased training when hiring new or replacement employees; reduced testing, documentation, and production support effort. These advantages add up to significant cost savings.

A framework must be created to ensure that a big team of developers can construct various programs in a consistent, efficient, and accurate manner, many of whom may be located remotely or even offshore, physically isolated from the design teams. To achieve timely deliveries and accurate data integration processing, a high level of structure is required in the organisation, design, and development processes. The framework aims to deconstruct the ETL process into the many activities that may/should/must occur, and it includes organisation, procedure, common vocabulary, components, templates, design, standards, and recommendations for constructing each piece of the ETL process.

Because of the past testing processes, this work split should allow for the creation of parameter-driven components and templates, which will significantly speed up code delivery and boost the accuracy of the transformed data. Disclaimer: The views expressed here are solely my own and do not represent any other organisation with which I am currently or have previously worked.

Examples of development frameworks 

Core Data

Apple’s Core Data framework, which is incorporated into iOS and macOS, allows developers to interact with the database. It’s a robust and versatile framework for storing and manipulating the graph of the data model that any iOS developer should have in their toolbox. Core Data’s IT stack is its beating heart. The managed object model, persistent store coordinator, and one or more managed object contexts are the stack’s main components. Of course, you can handle and save data without Core Data, but it’s a lot easier with this framework.


Laravel is a free PHP general-purpose open-source framework that was released in 2011. Due to its rapid development and large fan base, it is now one of the most popular PHP engines that may help you avoid spaghetti code. It’s a one-stop shop for landing pages, blogs, chatbots, server-side mobile apps, parsers, and full-fledged online shops.


Phalcon is an MVC-oriented PHP framework. It provides developers with tools for data storage, such as its dialect of SQL – PHQL, as well as Object Document Mapping for MongoDB. Other features of this framework include templates, form-builders, simplicity of app development, etc. Phalcon is an ideal option for creating various REST APIs, and for developing full-fledged web applications.


CakePHP is a framework that makes app development easier and faster by requiring less code. This is a PHP 7 framework that gives a more flexible database access level as well as a strong code generating system. These qualities make developing small and complicated systems easier, faster, and, of course, of greater quality. CakePHP is just what you’ve been looking for if you want to build swiftly.


The most popular framework for creating websites and web apps is Symfony. Its stack is a collection of unconnected, reusable components that have been used to build Drupal, phpBB, and eZ Publish, among other applications.

Development architecture saves time in the development life cycle

The creation of a clear development architecture will assist your company in making decisions. A framework like this can help guide decisions about the application development life cycle, lowering costs and improving efficiency.

IT architecture is a framework in general. It’s a framework that provides direction for making the optimum use of resources across an organisation or firm. In your IT organisation, there are several frameworks or architectures. You can, for example, develop a technical architecture that identifies your technical products and tools, as well as when they should be used. You can create a data architecture that lists significant data fields and their attributes. 

The procedure for creating an application

The processes linked with your development life cycle are the initial area of development architecture. For businesses of all sizes, defining the development life cycle is a useful activity. If you work in the software industry, you probably have this in place, but I know of a few organisations that don’t.

A significant portion of the development process relies on the individual analysts, designers, and programmers’ ingenuity and expertise. Many components of the life cycle, on the other hand, can be standardised. There are numerous methods for gathering business requirements, for example. However, certain methods are unquestionably superior to others.

Applications can also be created in a variety of methods. Traditional waterfall approaches (e.g., analyze, design, code, test, etc.) or a rapid application development (RAD) strategy (developing the solution in smaller increments) could be used.

One of the advantages of architecture is that they provide direction for making decisions. In this instance, the first piece of advice would be on the type of development life cycle to use. Some projects, for example, are better served by a waterfall method rather than RAD.

Before moving forward with the project, the project manager should assess the business requirements against a set of predetermined criteria. These parameters help determine the sort of life cycle to use. If the solution is mainly online and the needs aren’t clearly understood, a RAD life cycle can be preferable. A typical waterfall approach might be a preferable alternative if the solution is largely batch focused and requires a lot of integration with other current applications. An enhancement life cycle may be more appropriate if the solution is a big enhancement to an existing application.

Putting the development life cycle in place

Anyone who has built a methodology knows how difficult and time-consuming it can be. They don’t have to be, but they can be. You can either buy development life cycle techniques to utilise as a starting point or gather a group of people and discuss the processes together.

The level of detail you provide is an important decision to make. My preference is to provide enough detail to provide project managers with assistance, but not so much that the process becomes tedious. You can spend a year outlining the life cycle in great detail, but there is a point far earlier in the process where you have covered 80% of what the project entails.

In terms of direction, you’ll need to figure out which parts of the life cycle are required. If this is the case, these are deemed business standards that must be followed by all employees. You may, for example, have standard templates that must be used at specific stages during the life cycle. Your life cycle can also give instructions that are suggestions rather than absolute requirements.

A decision-making guide

The development life cycle is a set of guidelines for how apps should be created. This type of life cycle will save project managers the time and effort of having to start from scratch every time an application is produced.

Custom development steps

1. Understanding Requirements and Scope

When going down the custom development route it is essential to have continuous meetings with your agency so both parties thoroughly understand the software development process needs. These meetings will outline your company’s specifications, goals and what software will be needed to meet these requirements. Following the discovery phase, the custom development agency can choose the most effective way to ensure that the project is completed with the least amount of risk.

2. Analysis of Requirements and Brainstorming

The development team can best fulfil your company’s needs after a thorough evaluation of all the data gathered about your business. After this analysis, a “Business Requirement Document” should be drafted and serve as the foundation for the final solution development. Before moving on to the next phase, all sides must approve the paper.

This helps to avoid miscommunication between your firm and the development agency. Additionally, it will act as a roadmap for the final solution’s phase-by-phase development.

3. Coding, Architecture and Technical Design

Custom software development necessitates a one-of-a-kind strategy suited to a client’s needs. The architecture of a company’s software is designed during this development phase, which includes the structure of the necessary modules mentioned in the document. 

Budget, time restrictions, design modularity, resource availability, and risk assessment are all factors that influence the design outcome. External designs, mock-up interfaces, and displays can be requested by your company to get a better idea of how the solution would work.

4. Development and Implementation

This stage of the software development process is frequently the most time-consuming because it entails creating the real solution following the design considerations outlined in step 1. executing the strategy should be easier and faster once components such as system requirements, architecture, and wireframe are in place.

It is strongly advised to use an agile development technique that comprises short iterative sessions in which each member of the development team communicates any bugs or issues that arise during the development process. This strategy promotes productivity by enhancing the seamless operation of workflows.

5. Testing

Your company must do this testing process once the software has been produced and is ready for deployment. This entails performing several sorts of functional and non-functional testing by a professional programming team. Because the site’s employees are the major stakeholders, they must be active in pointing out features and capabilities that should be enhanced, and so on. The core application must be tested for functionality, text input, and machine installation in several languages. All other issues, such as security and scalability, should be assessed as well.

Bugs and gaps will be rectified, and the system will be tested again. Your company should make certain that this procedure is followed until the quality of the provided solution meets the original specifications.

Markets, trends, and consumer preferences are changing at speed, and businesses are continuously being challenged to improve their digital experiences. To stay one step ahead of the competition, this quest for excellence requires keeping up with the current and upcoming technology trends.

2022 has significant development ambitions in store for us all, from smart solutions that revolutionise the way we shop, work, and communicate to advanced computing systems that vigorously defend our privacy. Many technology breakthroughs in automation, eCommerce, customer experience, and more efficient 24/7 connectivity are expected. In this article, we will discuss the trailblazing software trends of 2022. 


Serverless architecture is a software design paradigm that allows developers to create and run services without worrying about the infrastructure. Developers may create and distribute code, and cloud providers can put up servers of any capacity to run their apps, databases, and storage systems.

Fundamental Concepts in a Serverless Architecture

Users can use servers to interact with an application and access its business logic. Managing servers, on the other hand, takes a lot of time and work. Server hardware must be maintained, software and security upgrades must be kept current, and backups must be created in the event of a failure. Using serverless architecture, developers can outsource these responsibilities to a third-party provider, allowing them to focus on writing application code.

Developers build their application code as a series of discrete functions in a serverless architecture known as Function as a Service (FaaS). Each function will do a specific action when triggered by an event, such as an incoming email or an HTTP request.

Web 3.0

Web 3.0 refers to the internet’s future generation, in which websites and apps will be able to manage data in a sophisticated human-like manner using technologies such as machine learning (ML), Big Data, and decentralised ledger technology (DLT), among others. Web 3.0, termed the Semantic Web by Tim Berners-Lee, the creator of the World Wide Web, aims to create a more autonomous, intelligent, and open internet.

Data will be connected in a decentralised manner, which would be a significant improvement over our current internet generation (Web 2.0), in which data is mostly stored in centralised repositories. Users and machines will both be able to interact with data. Programs, on the other hand, must be able to interpret information both conceptually and culturally.

Progressive Web App

Progressive web apps could be the next big thing on the mobile web. They were first introduced by Google in 2015, and their relative ease of building and near-instant enhancements in the app’s user experience has already attracted a lot of attention.

Using cutting-edge technologies, a progressive web application combines the best of online and mobile apps. It’s a website built with web technologies that also works and feels like an app. Thanks to recent browser improvements, the availability of service workers, and the Cache and Push APIs, web developers may now allow users to install web apps to their home screens, receive push alerts, and even work offline.

Progressive web apps benefit from a far larger online ecosystem, plugins, and community, as well as the relative ease of launching and administering a website when compared to a native app in the respective app stores. Those of you who work on both mobile and web will appreciate the fact that a website can be built in less time, an API doesn’t have to be backwards-compatible (all users will run the same version of your website’s code, unlike native apps), and the app will be easier to deploy and administer.


Low-code and no-code development platforms can be used to construct apps for a variety of business and technical needs, as long as the apps don’t require significant programming and don’t require much customisation.

What is no-code?

The no-code platforms are the most straightforward of the two. You may construct basic yet functioning apps using a visual-based, drag-and-drop no-code platform. You won’t be able to revamp legacy systems here, nor will you be able to scale it very well, and integration capabilities are limited. Rather, this form of development is best suited to assisting teams with specialised demands that are limited in scope.

The benefits of no-code platforms’ simplicity and ease of use are also their limitations. Because so much of its framework is determined by those who built it, the ability to change it is limited to non-existent. Security and legal issues arise as a result, and the ability to integrate applications into the larger organisational architecture is limited, if at all. Because no-code apps lack the control and consideration that comes with developer-driven innovation, they can contribute to the rise of shadow IT.

If no-code systems’ capabilities are restricted, how have they been able to endure for so long? The reason for this is that they’re easy to use even if you don’t have any prior coding experience, and they’re especially useful for individuals who don’t want (or can’t) wait for their internal IT team to build something for them. Non-technical people can use no-code platforms to prototype their ideas before taking them to IT for full development.



In the software industry, the term “headless” refers to a software application or program that does not have a front end. It usually needs to be connected to another frontend application or interface via API to provide full functionality to end-users.

How to find a custom development agency that suits you?

1. Determine what you need

The first step in locating the best custom software development firm is to determine your company’s needs. You can focus your search and set the proper expectations if you have a clear awareness of your requirements.

2. Obtain recommendations from others

Ask your coworkers and other people in your network if they’ve ever worked with a custom software development firm. If that’s the case, inquire about their experience. Inquire about the agency’s operations, whether they meet deadlines, and whether they are cooperative. Getting referrals and feedback will help you choose the best options and make the decision process go more smoothly.

3. Check their portfolio

Examine the portfolios of the agencies on your list once you’ve narrowed it down to a handful. A portfolio can assist you to understand the agency’s approach to projects and the quality of its outputs. It will also allow you to gain insight into their working style and assess whether they are a good fit for you.

4. Discuss coding and software systems

The quality of coding is directly related to the quality of the application produced. During the development process, set explicit expectations for the amount of coding you want. Prefer lean coding and double-check that the company isn’t using problematic code.

Furthermore, numerous software development methods and platforms, such as UNIX, Atom, Bootstrap, and others, can be used to create a custom software application. Learn about the advantages and disadvantages of each development technique before deciding which software system is best for your project.

5. Know the team you are working with

Get to know the people with whom you’ll be working. Organise a conference call with your team to talk about your project. It’s a good idea to get to know your team’s talents and experience. You can ask them a variety of questions about the project and get their honest feedback. Maintain contact throughout the project and contribute as necessary.


Custom development is here to stay. If there’s one thing that can revolutionise the digital market, it’s the development of custom software applications tailored to specific company requirements. This strategy of development will be adopted by an increasing number of businesses in the next years.

Through reading this article, we have discovered that custom software development can help streamline your business and grow in a way that is most appropriate for your sector. Make sure you thoroughly plan out each stage of this procedure by consulting with expert resources and keeping track of everything you do. Owning your software can be a terrific decision, but only if you follow best practices to assist your development team in achieving their objectives.

Choosing the Right Agency 

We begin where every other agency stops. At Flatline Agency we deliver high-quality work, fast – while leveraging the newest and best techniques available. Of course, all our products are built to scale out of the box – future-proof as to the standard. If you are interested, please feel free to contact us.


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