Choosing the Right Shopify Plus Partner for Your eCommerce Success


6 minute read // Development

So you’ve decided to build / migrate to Shopify and have come to the conclusion, that Shopify Plus is the perfect platform for you? Are you looking to find an Agency that will not only build the perfect site for you, but also leads you through the process and communicates with you every step of the way? 

Picking a reliable Shopify Plus Partner can make or break your entire eCommerce journey. In this article, we have summarised the most important things to look out for, when choosing the right Shopify Plus Agency.

What is a Shopify Plus Partner?

A Shopify Plus Partner is a rather small and exclusive group of highly skilled agencies, who possess extensive experience and expertise in working with the Shopify Plus platform. These esteemed partners have been recognised by Shopify for their profound understanding and knowledge of Shopify Plus, and they play a fundamental role in helping businesses to build stunning Shopify web stores.

In order to become a Shopify Plus Partner, agencies must undergo a very strict evaluation process and meet the specific criteria outlined by Shopify. This means Agencies must be able to showcase a proven track record of successfully implementing Shopify Plus solutions for clients, which demonstrates their e-commerce strategy, design, development, and customisation expertise.

By becoming a Shopify Plus Partner, agencies gain access to exclusive resources, tools, and support provided by Shopify. This empowers them to deliver even more advanced services and solutions to their clients, staying ahead of other Shopify Agencies. Partners benefit from early access to new features, ongoing training and education, and direct support from Shopify’s dedicated partner team. This enables them to remain on top of industry trends and to deliver innovative and high-quality solutions to Shopify Plus merchants.

Collaborating with a Shopify Plus Partner gives businesses the confidence that they are working with a trusted and knowledgeable partner who possesses an in-depth understanding of the platform’s capabilities. These partners provide your business with strategic guidance, technical expertise, and comprehensive support throughout the entire journey of building, launching, and expanding a thriving Shopify Plus store.

Asses your Business needs

Since only a handful of Agencies worldwide have the ability of calling themselves Shopify Plus Partners, it is crucial to have a clear understanding of the requirements you’re looking for in an Agency: What is your budget? What is your timeline? What are your goals in both the short and the long term?

Once you have made yourself a clear picture of your requirements, you can start browsing through the available Shopify Plus Partners in order to find a match that fits your needs. You might, for example, be more focused on how your website runs and performs, instead of how it looks, in which case you should look for an Agency specialising in development, instead of design.

Track Record and Experience

When looking for the right Shopify Plus Agency, it’s crucial to be sure that they present a good track record when working with Shopify previously. While becoming a Shopify Partner constitutes for a certain level of expertise with the platform, it is always great to have a look at their past works and clients, as you will usually find a page with some of the Agency’s best works on their homepage, showcasing some of their major past achievements. Look for an Agency that has worked in a variety of eCommerce sectors and knows the ins and outs of Shopify Plus. 

If the previous sites and projects produced by the Agency resonates with your expectations and concept, it is worthwhile having a closer look at the Agency and even scheduling an introduction call, in order to get a better understanding of the Agency’s specialisations.

Culture and Communication

You’re the captain of your ship, looking to fulfil your expectations and demands, and this should be no different when it comes to your site: By getting in touch with a potentially interesting Agency, you can quickly gain a clear understanding to which extent you will be actively involved in the development process of your site.

Make sure to choose an Agency, which fully incorporates you in the entire development process from start to finish, as your expectations can only then be best met, when you’re in an executive position within your own project.

Scalability & Internationalisation

As your business flourishes, scaling your Shopify Plus store and expanding into international markets poses unique challenges. Partnering with an experienced agency becomes vital to ensure a smooth transition and sustained long-term growth. Make sure you look for a Shopify Plus Partner with deep expertise in scaling Shopify stores, implementing strategies tailored to your business needs. 

In case you plan on expanding your business into international markets in the future, keep an eye out for an Agency, which can flawlessly navigate complexities like localisation, multilingual support, and regional compliance, in order to enable your expansion and to maximize your business’s global opportunities.

Pricing and Value

After picking out a handful of potential Agencies and getting in touch with them, make sure to consider the Budget you have set for your project and the value you want to get out of it. In most cases, paying a higher price could be worth it, if the value the Shopify Plus Agency provides in return goes in line with the additional funds spent. 

It’s important to repeatedly question yourself whether the cost spent is above or under the value received, and make sure that the value you receive stands above the funds you spend.

Support and Maintenance

When considering which Shopify Plus Agency to ultimately go for, it’s important to make sure that your prospective Agency is there for you beyond the scope of your website launch. Ask Agencies how frequently they will be carrying out post-launch maintenance and to which extent they are ready to provide ongoing support for your web store, in case major issues arise further down the road.

Being in clear communication with the Agency over your post-launch proceedings, ensures that your site is set up for success in the long run.

Additional Services and Expertise

Some Agencies offer additional services like design, SEO, and marketing. These value-added gems can boost your store’s visibility and profitability. Whilst you might only be interested in developing your web store, it’s important to have a closer look at the additional services an Agency offers, as you might require those services later down the line. Be wary of Agencies offering services in all segments, as these often fail to excel in most / all of these. 

Since you might rehire the Agency for future projects, building a relationship between you and the Agency is fundamental, as over time they will be able to gain a better understanding of your vision and demands, which the Agency can use to tailor their work in your style accordingly and therefore deliver better personalised results.

Furthermore, a proficient agency will optimise the performance of your Shopify Plus store for all types of devices. This involves optimising page load times, minimising unnecessary scripts or large media files that could slow down the mobile experience, and implementing caching and compression techniques to enhance overall performance. By ensuring that your store loads quickly and efficiently on all devices, the Shopify Plus Agency can provide a seamless and satisfying shopping experience for your customers.

When evaluating potential agencies, it is important to always review their portfolio and case studies. Look for evidence of their expertise in creating visually appealing and highly functional site experiences. Additionally, consider seeking client testimonials or reviews that specifically mention the Agency’s success in website optimisation and their ability to deliver outstanding performance.

In Conclusion

Choosing the right Shopify Plus agency is like finding the perfect partner for your eCommerce voyage. Assess your business needs, seek expertise and experience, review portfolios and testimonials, consider culture and communication, evaluate pricing and value, prioritise support and maintenance, and explore additional services and expertise. 

By keeping these considerations in mind, you’ll be able to navigate the vast ocean of options and find the Agency that will steer your Shopify Plus store toward success in no time.

We at Flatline Agency, an official Shopify Plus Partner, are here to help you take your business to the next step, including custom development, design, and marketing. If you are interested, please feel free to contact us.

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