Web 3.0
Exploring the Impact of Web3 on Online Shopping: A Look at the Future of Ecommerce
The world of online retail is about to undergo a significant transformation thanks to the emergence of Web3 technologies. Web3, also known as Web3, is the next generation of the internet, where users have more control over their data and can interact with the internet in a more decentralized and trustless way. In 2023, applying...
What is decentralized social media? Pros and Cons
Decentralized social media is a type of online platform that is not owned or controlled by a single entity, but rather is built and maintained by a community of users. After Elon Musk took over Twitter, more and more people are interested in decentralized social media. But why? What makes people move to decentralized social...
Ethereum merge is completed: Why is this a big deal?
Ethereum, the second-largest cryptocurrency, adopted a new operating system that consumes 99.9% less energy on the 14th of September in US time zones. This operating model change on the blockchain is called the merge.
A simple explanation of blockchain
The cryptocurrency hype – should we all buy it right away? Some questions are relevant in order to understand the phenomena called the blockchain. When you voted, did you think about whether your vote really counted? If you meet someone online, how do you know that they really are who they claim to be? When...
eCommerce
Claude Commerce Agents: What Retailers Should Build First
Your engineering team can now clone a working shopping agent and merchant agent before the first architecture workshop. That makes the demo easier, but it does not decide what your retailer should automate first. Claude Commerce Agents is Anthropic’s open-source blueprint for building customer-facing shopping agents and internal merchant agents with Claude. It supplies reference...
One store or many: deciding your multi-market or multi-brand architecture before you scale
The one-store-or-many question usually gets answered by whichever option is easiest to launch this quarter, or by whichever a platform demo made look effortless. That answer holds until scale, when the store you stood up for convenience turns out to be the one you now have to rebuild. Multi-store vs single-store architecture should not start...
Opening your first physical store: why online and offline immediately compete for inventory and customers
The store opens on a Saturday. The fit-out is done, the POS hardware is on the counter, staff are trained, opening stock is on the shelves. The launch plan covered all of it. What the plan did not cover is what happens the first time a customer buys the last of something in-store while the...
The eCommerce Scaling Decisions Brands Reach Too Late: Channels, Platform, and Operating Model
Three decisions shape what an eCommerce business can become, and most brands make all three without noticing. Channel mix gets decided by whoever said yes to a wholesale enquiry. Platform gets decided by whoever built the first store. Operating model gets decided by nobody, accumulating instead out of hiring order and the shape of the...
Procurement Integration for eCommerce: How Enterprise Buyers Order Through Their Own Systems
Your largest buyers are not browsing your storefront. A procurement manager at a company spending six figures a year with you opens SAP Ariba or Coupa, selects your name from an approved vendor list, and lands in your catalog through a session their own system opened. They fill a cart, send it back, and the...
Going international breaks more than translation: the ecommerce decisions you cannot undo later
The expansion plan looks complete. Translation is budgeted, VAT is mapped, a local payment method is on the list, and shipping rates are quoted for the new region. Every visible cost has a line item. Then month four arrives, and the thing that stalls the whole rollout is none of them. It is that the...
Email marketing
What a Revenue-Focused Klaviyo Audit Finds: Flows, Deliverability, and the Money Left on the Table
Revenue-Focused Klaviyo Audit Finds; Your Klaviyo account looks fine. The flows are live, campaigns go out, and the attributed revenue number on the dashboard is not embarrassing. That is exactly the problem. The account that looks fine on the dashboard is the one most likely to be leaking, because the leaks that matter do not...
GDPR-Compliant Klaviyo Flows: Which Triggers Need Consent (and the Abandoned-Cart Question)
You have built the retention stack: a welcome series, browse abandonment, an abandoned-cart sequence, a winback. In Klaviyo they are all just flows, triggered by behavior, ready to send. To an EU or UK contact, they are not all equal. One constraint sits upstream of every one of them and decides which are even allowed...
Klaviyo in ChatGPT and Claude: how conversational AI is changing marketing workflows
Marketing teams still rely heavily on dashboards, exports, and scheduled reports to understand performance. When questions arise “why revenue shifts, which flows underperform, or where to optimize” answers are often buried behind filters, spreadsheets, and delayed refresh cycles. The result is slow feedback and fragmented decision-making. The arrival of the Klaviyo in ChatGPT integration signals...
2025 guide: Best email marketing providers for eCommerce
In 2025, the competition for customer attention has never been more intense. For eCommerce brands, email remains one of the most reliable channels to drive retention and revenue, if powered by the right platform. Choosing the best email marketing provider for eCommerce means balancing scalability, automation depth, and how seamlessly it connects with your tech...
Klaviyo WhatsApp Marketing shaping the future of global engagement
When Klaviyo first introduced Klaviyo WhatsApp Marketing in beta, it signaled a new era for brands aiming to connect with customers beyond email and SMS. That early version gave eCommerce leaders a glimpse of what conversational commerce could look like if powered by Klaviyo’s data-driven platform. Now the feature is officially launched, transforming WhatsApp from...
Gmail shopping ads: A new sales channel for eCommerce brands
Google is testing a new ad format called Gmail shopping ads that brings an interactive shopping experience directly into the Gmail Promotions tab. Powered by Demand Gen campaigns and linked to Google Merchant Center, this feature allows brands to showcase a product catalog inside the user’s inbox. Instead of viewing a static promotional email, users...
Corporate Websites
Framer Analytics just got better: Here’s what’s new
Framer has just launched a major update to its analytics platform, and as website specialists, we at Flatline Agency couldn’t be more excited. If you’re a website owner, manager, or even a decision-maker looking to optimize your digital presence, this update deserves your attention. The new Framer Analytics is designed to simplify website data while...
Framer Fall Event 2024: Revolutionizing web design with new features
At this year’s Framer Fall Event, we witnessed groundbreaking updates that are set to transform how we design, animate, and manage web projects. We’re genuinely thrilled about these enhancements! Let’s dive in and explore how these new features will enhance the workflow and make the web design process feel more seamless and engaging. A quick...
Framer vs. WordPress: A quick comparison
Creating and managing a website today involves choosing the right platform that aligns with your needs and skills. Two popular choices are Framer and WordPress. Both have their strengths and target audiences, but which one is the right fit for you? Let’s dive into a quick comparison of Framer and WordPress, examining their features, ease...
The Framer June Update 2024
June has brought some amazing updates to our beloved design tool, and we couldn’t be more excited to share them with you. Whether you’re a developer or a user, these new features are designed to make your life easier and your projects more awesome. Let’s break down what’s new and how it can help you...
SEO in 2025: Mastering the balance between technology and user experience
As the digital landscape continues to evolve, SEO is becoming more than just a technical skillset—it’s a strategic approach that touches every aspect of online presence. For businesses navigating the complexities of 2025, success in SEO requires a deep understanding of new technologies, user behaviors, and the technical foundations that drive performance. At Flatline Agency,...
The future of Corporate Websites— a journey into scalability
A corporate website is more than just a digital storefront – it’s the central hub of your brand’s online presence. As businesses evolve and expand their global footprint, the need for corporate websites that are not only visually striking but also highly functional, scalable, and future-proof becomes paramount. We understand the intricate balance required to...
Marketing
Why ‘More Ad Spend’ Stopped Being a Growth Strategy for DTC Brands
For most of the last decade, a direct-to-consumer brand could grow by spending more. Put another dollar into acquisition, get more than a dollar back, repeat. That loop has quietly broken, and the reason is arithmetic rather than fashion: acquisition costs have climbed while the margin that has to absorb them has shrunk, so the...
Traffic up, revenue flat: how to find where your store actually leaks conversion
When traffic is up and revenue is flat, the money is leaking somewhere between the click and the payment, and the usual reflex, blame the ads and buy more traffic, sends good money after a leak it cannot reach. Revenue is traffic multiplied by conversion rate multiplied by average order value, so if traffic rose...
One store or many: deciding your multi-market or multi-brand architecture before you scale
The one-store-or-many question usually gets answered by whichever option is easiest to launch this quarter, or by whichever a platform demo made look effortless. That answer holds until scale, when the store you stood up for convenience turns out to be the one you now have to rebuild. Multi-store vs single-store architecture should not start...
Opening your first physical store: why online and offline immediately compete for inventory and customers
The store opens on a Saturday. The fit-out is done, the POS hardware is on the counter, staff are trained, opening stock is on the shelves. The launch plan covered all of it. What the plan did not cover is what happens the first time a customer buys the last of something in-store while the...
The eCommerce Scaling Decisions Brands Reach Too Late: Channels, Platform, and Operating Model
Three decisions shape what an eCommerce business can become, and most brands make all three without noticing. Channel mix gets decided by whoever said yes to a wholesale enquiry. Platform gets decided by whoever built the first store. Operating model gets decided by nobody, accumulating instead out of hiring order and the shape of the...
Company Accounts, Buyer Roles, and Approval Flows: A Playbook for B2B Self-Service
A buyer with a large order and no way to route it past their own finance lead will call your competitor, or worse, will call your sales rep and become a manual order again. Self-service is not the catalog. It is the permission and approval logic underneath the catalog, and there are two separate approval...
Shopify
Shopify Specialist, Creative Studio or Full-Service Commerce Agency: Which Model Fits Your Team?
The Shopify specialist vs full-service ecommerce agency decision is not a contest between depth and breadth. It is a question of dependencies. Choose a specialist when the assignment is narrow and your team can coordinate the surrounding work. Choose a creative studio for brand-led experience. Choose full-service when several commerce workstreams must move as one....
The Shopify Agency Shortlist Scorecard: Compare Technical Fit, Delivery Risk and Growth Support
A polished pitch can make Shopify agencies sound equally capable while concealing different teams, assumptions, and operating models. A Shopify agency shortlist scorecard turns that ambiguity into a 100-point comparison of technical fit, delivery risk, and growth support. It combines weighted criteria with pass/fail gates so presentation quality cannot compensate for a capability gap. Copy...
Project Handover or Long-Term Partner? Choosing a Shopify Post-Launch Model Before You Sign
Choose a Shopify agency post-launch support model by assigning each operational workstream to the team with the right capability, capacity, and accountability. A complete handover works for capable internal teams. A retained partner suits continuing specialist demand. A hybrid model divides ownership. Define that model before signing, not in the final week before launch. The...
12 Questions to Ask a Shopify Agency Before You Approve Discovery
The most useful questions to ask a Shopify agency test whether discovery will produce a decision, not merely start a relationship. Before approval, confirm the business outcome, unknowns, participants, deliverables, ownership, price, and exit options. A credible discovery proposal should show how each unresolved question becomes evidence your team can act on. Discovery is often...
How to Read a Shopify Agency Case Study: Evidence, Gaps and Questions to Ask
How to evaluate Shopify agency case study? A Shopify agency case study should help you judge whether an agency can handle a project like yours. Evaluate it through six signals: project comparability, agency attribution, measurement context, independent verification, delivery insight, and recency. A polished result matters less than a clear evidence chain connecting the starting...
How to Compare Shopify Agency Proposals Without Letting Price Decide Everything
To compare Shopify agency proposals fairly, normalize each response into the same scope, ownership, risk, and commercial structure before comparing totals. Mark every requirement as included, excluded, optional, assumed, or unclear. Then score delivery confidence and fit alongside total commercial exposure. Price matters, but only after you know what each price buys. Three proposals can...
WordPress
Framer vs WordPress: A Complete 2026 Comparison (with Migration Costs)
WordPress runs roughly 40% of the web. Framer runs a fast-growing share of the sites that designers and marketing teams actually want to build themselves. Both facts are true, and neither one tells you which platform fits your team. The reason these two get compared so often is not that they do the same job....
What Tech Stack should you choose – as a B2B service company
For B2B service websites, a robust tech stack is crucial for operational efficiency, enhanced customer experience, and business growth. This guide will provide you with a detailed overview of the essential components of a successful B2B service tech stack, focusing on CRM, website frameworks, analytics, SEO integrations, and Customer Data Platforms (CDP). Let’s begin with...
Framer vs. WordPress: A quick comparison
Creating and managing a website today involves choosing the right platform that aligns with your needs and skills. Two popular choices are Framer and WordPress. Both have their strengths and target audiences, but which one is the right fit for you? Let’s dive into a quick comparison of Framer and WordPress, examining their features, ease...
Why TTI (Time To Interactive) matters for your website
The speed and responsiveness of your website can be just as critical as the content it holds. A swift and seamless user experience is pivotal in capturing and retaining visitor interest. This is where Time to Interactive (TTI), a lesser-known but crucial performance metric, comes into play. TTI measures how long it takes for a...
WordPress Multisite: Maximise your Web Management
Explore the benefits of WordPress Multisite for streamlined management and maintenance of multiple websites from a single dashboard. Introduction In today’s fast-paced digital landscape, managing multiple websites efficiently is a challenge for many organisations. As businesses expand and diversify, WordPress Multisite offers a powerful solution, enabling seamless management of numerous sites from a single installation....
Choosing the right HubSpot partner: what you need to know
Navigating the intricate world of digital solutions, especially when it comes to understanding and utilising the full potential of platforms such as HubSpot, can feel like a complex technical task. We at Flatline Agency believe it does not have to be this way, and just the right HubSpot partner agency can simplify this process for...
Framer
Framer vs WordPress: A Complete 2026 Comparison (with Migration Costs)
WordPress runs roughly 40% of the web. Framer runs a fast-growing share of the sites that designers and marketing teams actually want to build themselves. Both facts are true, and neither one tells you which platform fits your team. The reason these two get compared so often is not that they do the same job....
Framer on-page editing: How anyone can edit and publish pages with ease
Keeping a website’s content relevant is a constant challenge, especially when every update, no matter how small, has to go through the design or development team. This dependency often slows down time-to-publish, turning simple changes like updating a hero image or adjusting promotional copy into days-long waits. With Framer’s on-page editing, those bottlenecks disappear. The...
Framer Spring Event 2025: Smarter Design with AI & Analytics
Framer continues to set the standard in digital design with the Spring Event 2025, rolling out updates that help designers move faster, think bigger, and stay in control of their creative process. As an Enterprise Partner, Flatline Agency has seen first-hand how these new features, like AI-powered wireframing, enhanced vector editing, and built-in analytics are...
What Tech Stack should you choose – as a B2B service company
For B2B service websites, a robust tech stack is crucial for operational efficiency, enhanced customer experience, and business growth. This guide will provide you with a detailed overview of the essential components of a successful B2B service tech stack, focusing on CRM, website frameworks, analytics, SEO integrations, and Customer Data Platforms (CDP). Let’s begin with...
Framer Analytics just got better: Here’s what’s new
Framer has just launched a major update to its analytics platform, and as website specialists, we at Flatline Agency couldn’t be more excited. If you’re a website owner, manager, or even a decision-maker looking to optimize your digital presence, this update deserves your attention. The new Framer Analytics is designed to simplify website data while...
Framer Updates November & December: All the features you need to know
Framer has been on a roll, rolling out a series of updates in November and December that take website design and analytics to the next level. From a revamped Asset Panel to powerful analytics tools and publishing improvements, the updates are designed to make your workflow smoother and your results more impactful. Let’s dive into...
HubSpot
Top updates: HubSpot Spotlight Spring ’25
Helping small and mid-sized businesses use AI and easily add content HubSpot Spotlight Spring ’25 tackles a common problem for small and mid-sized businesses (SBMs): making good use of customer success stories and social proof in their marketing. Things like strong testimonials, detailed case studies, and product highlights can really influence buyers, but adding this...
Why HubSpot CMS is the future of B2B content management
In the digital era, content is the cornerstone of successful B2B marketing. From thought leadership blogs to lead-generating landing pages, your content needs to be accessible, engaging, and impactful. However, managing a growing library of assets can be overwhelming without the right tools. Enter HubSpot CMS: A platform designed to simplify content management while driving...
How to use HubSpot’s multi-account management (BETA)
Managing multiple brands, business units, or regional teams has always come with operational difficulties, especially when it means juggling several HubSpot accounts. Fortunately, HubSpot has introduced a solution that changes the game: multi-account management, now in BETA version. This feature is designed to streamline workflows, enhance collaboration, and unlock efficiency for businesses managing multiple accounts....
What Tech Stack should you choose – as a B2B service company
For B2B service websites, a robust tech stack is crucial for operational efficiency, enhanced customer experience, and business growth. This guide will provide you with a detailed overview of the essential components of a successful B2B service tech stack, focusing on CRM, website frameworks, analytics, SEO integrations, and Customer Data Platforms (CDP). Let’s begin with...
HubSpot’s latest features: what B2B marketers need to know
In the fast-paced world of B2B marketing, staying ahead requires not only strategy but also the right tools. HubSpot, a leading platform for inbound marketing, sales, and customer service, continues to innovate with features designed to streamline workflows, enhance automation, and deliver actionable insights. For B2B marketers, leveraging HubSpot’s latest features isn’t just about keeping...
Hubspot Commerce Hub – Scale your B2B Business
Businesses need robust tools to manage their operations effectively and foster growth. HubSpot, a leader in customer relationship management (CRM) and inbound marketing, has long been celebrated for its B2C capabilities. However, recognising the growing needs of B2B enterprises, HubSpot has introduced a game-changing solution: the HubSpot Commerce Hub. Designed to streamline and enhance B2B...
B2B
B2B Shopify CRO: The Conversion Levers a DTC Audit Never Inspects
A brand runs retail and wholesale from one Shopify Plus store. Traffic is healthy, the DTC numbers look fine, and yet wholesale revenue keeps stalling somewhere the reports never quite name. So the team commissions a CRO audit. What comes back is a familiar document: compress the hero images, tighten the mobile product page, add...
How to build an eCommerce email marketing strategy that actually drives revenue
Most Shopify stores have an email list. Most of them are leaving serious money on the table with it. The typical setup: a signup popup, a welcome email with a discount code, and sporadic campaign blasts whenever there’s a sale. That’s not an eCommerce email marketing strategy. That’s a missed opportunity dressed up as one....
What Shopify Summer ’26 Editions Actually Changes for Plus Brands (and What’s Just Recycled)
Open five Summer ’26 Editions roundups and you will read the same number five times: more than 150 updates. The number is accurate. It is also the least useful thing about the release. A feature count measures how busy Shopify’s product teams were over six months. It does not measure how much of that work...
Shopify checkout extensibility: what non-Plus stores need to do before August 2026
Most Shopify stores are carrying legacy checkout code that was added years ago and largely forgotten. A pixel pasted into Additional Scripts during a campaign. A custom Thank You page snippet from an agency handover. A GTM container injected by a developer who left two years ago. None of it is visible in the storefront....
Shopify Markets: how to scale international eCommerce from one store
Brands expanding internationally used to default to the same answer: build another store. One for Germany, one for France, one for the Netherlands. The logic made sense at the time. But the operational result was duplicate inventory management, fragmented analytics, inconsistent promotions, overlapping SEO, and an ever-growing maintenance burden that scaled with every new market....
Shopify B2B features now available on every plan: What this means for eCommerce growth
For years, Shopify has been widely recognized as a DTC-first platform. Yet behind many successful eCommerce brands, there has always been a second layer of demand that often goes underutilized: wholesale. With the release of Shopify B2B features across every Shopify plan, that gap is no longer a technical limitation, it is a strategic choice....
Salesforce
What Tech Stack should you choose – as a B2B service company
For B2B service websites, a robust tech stack is crucial for operational efficiency, enhanced customer experience, and business growth. This guide will provide you with a detailed overview of the essential components of a successful B2B service tech stack, focusing on CRM, website frameworks, analytics, SEO integrations, and Customer Data Platforms (CDP). Let’s begin with...
TCO in eCommerce platforms: an in-depth comparison
Understand the TCO for top eCommerce platforms. Compare initial and ongoing costs for Shopware, Shopify, BigCommerce, and more! When it comes to selecting an eCommerce platform, understanding the Total Cost of Ownership (TCO) is crucial. TCO encompasses all expenses associated with purchasing, implementing, and maintaining a solution over its entire lifecycle. For businesses looking to...
Season 3/5: HubSpot vs Salesforce: find the best CRM for your business
Explore the benefits of HubSpot and Salesforce to determine which CRM best suits your business needs. Introduction Choosing the right Customer Relationship Management (CRM) system is crucial for efficiently managing customer interactions and business processes. Among the myriad of options available, HubSpot and Salesforce stand out as industry leaders. Each offers distinct advantages depending on...
Shopify vs Salesforce Commerce Cloud: Navigate Your eCommerce Platform Choices
Discover the best fit for your business between Shopify and Salesforce, focusing on user-friendliness for SMEs and robust scalability for enterprises. Choosing the right eCommerce platform is a pivotal decision for any business stepping into the online marketplace or looking to upgrade their digital presence. With an array of options available, it’s crucial to select...
Webshop
Wholesale and DTC Without the Channel Conflict: Governing Price and Partner Trust
The moment your direct price undercuts your stockists, wholesale stops reordering. That much is widely understood, and it produces the standard response: hold the direct channel at recommended retail and the conflict is solved. It is not solved. A brand can sit at recommended retail all year and still lose partner trust, because the surfaces...
One source of truth for stock: what a unified-commerce architecture actually requires
Search this phrase and almost every result hands you the same thing: a component checklist and a platform to buy. Centralized data, unified profiles, real-time inventory, native integrations, sign here. The checklist is not wrong, but it skips the part that actually decides whether your stock count is trustworthy. A unified commerce architecture is less...
Your online stock says available, your store sold out yesterday: why inventory never matches across systems
The website shows three units available. The shop floor sold the last one yesterday afternoon. The warehouse export from this morning says two. Finance is looking at a fourth number in the accounting system, and nobody in the room can say which one is real. Most teams read this as a data-entry problem and hire...
AI Search Optimization for eCommerce: The 2026 Playbook for GEO, AEO, and Agentic Readiness
Impressions climb, clicks stay flat, and by the second quarterly review someone has labelled it a CTR problem. It is a plumbing problem, and plumbing has an order. AI search optimization for eCommerce is the work of making a store readable, usable, and citable by the AI systems that answer shopping questions before a shopper...
Why furniture stores convert lower, and the three levers that actually move it
A furniture store and a beauty brand can run on the same platform, draw traffic of the same quality, and still convert at rates a full percentage point apart. Published benchmarks put furniture and home in roughly the 0.8 to 1.8 percent range, while beauty regularly clears 2.5 to 3.5 percent (Fyresite, 2026). The instinct...
What Shopify Summer ’26 Editions Actually Changes for Plus Brands (and What’s Just Recycled)
Open five Summer ’26 Editions roundups and you will read the same number five times: more than 150 updates. The number is accurate. It is also the least useful thing about the release. A feature count measures how busy Shopify’s product teams were over six months. It does not measure how much of that work...
Company culture
Your favourite digital news: Time to dive into Your Digital Pulse June edition!
Welcome to the latest edition of the Flatline Agency ®️ newsletter! We’re all about staying ahead of the game, bringing you the most critical updates and insights from the industry. This issue is packed with the latest developments from our favorite tools and systems, and a good dash of Flatline news such as event recaps,...
Your Digital Pulse May Edition: Navigating Tomorrow’s Trends, Today
Welcome to the May edition of Your Digital Pulse, brought to you by Flatline Agency ®️. As we approach the vibrant summer months, our team at Flatline is thrilled to share a monthly compilation of our most recent updates, expert insights, and strategic collaborations designed to redefine the digital marketing, eCommerce landscapes and beyond. In...
Don’t Miss “A Night in New York” eCommerce Dinner Show on February 8th!
Get ready for an extraordinary evening in Amsterdam next month! Flatline Agency is thrilled to host “A Night in New York”, an exclusive eCommerce dinner show at Bar Rouge, your Parisian nook in Amsterdam’s heart. This isn’t just another networking event. It’s a golden chance to mingle with eCommerce experts, forge profitable partnerships, and gain...
Definite Approach to Digital Marketing Success
Digital marketing has undeniably taken over the virtual world, and for good reason. It has collected considerable power and resources for advertising products, raising sales, increasing corporate profits, and establishing a wide customer base.
Award as outstanding Digital Agency of the Year
Who is Flatline Agency? Flatline Agency specializes in assisting businesses in making the shift from offline to online using cutting-edge technologies. We are a global disruptor in custom development & end-to-end production partner. The agency strives to begin where every other agency stops, delivering high-quality work, fast – while leveraging the newest and best techniques...
Amsterdam for digital Nomads
Amsterdam is one of our favorite cities in the world and that’s exactly where we’re hanging out – here today in front of the famous “IAmsterdam” sign. We’ll find out what makes the Netherlands and Amsterdam specifically such a great hub for startups entrepreneurs, and of course, digital nomads. Amsterdam was founded in the 13th...
Omnichannel commerce
Value creation of Shopify point of sale: Strategies to enhance retail performance and growth
Shopify point of sale is a popular POS system platform, especially in the highly competitive retail business industry. This platform offers various advantages to maximize business operations, making it stand out from other POS systems, including conventional POS. One of these advantages is the value creation of Shopify POS. The Shopify POS system goes beyond...
How to make your Instagram content discoverable on Google search
Not so long ago, optimizing your brand for search meant focusing on your website, blog, and perhaps a few business directories. Now, with the 10th July 2025 Instagram index update, Instagram is officially joining the ranks of channels that can impact your brand’s search visibility, well beyond the app itself. For business and creator accounts,...
Gorgias AI: New features for eCommerce support in 2025
A new wave is reshaping how eCommerce brands approach customer experience, and Gorgias AI stands at the center of that transformation. As online retail moves beyond manual support tickets and repetitive tasks, the latest evolution of Gorgias AI enables brands to deliver intelligent, sales-driven support at scale. No longer just a backend tool, Gorgias AI...
How to set up Shopify multi currency & localized pricing
Ever browsed an online store and seen prices in a currency you didn’t recognize? Chances are, you hesitated, maybe even left. Now flip the script: your store, your products, shown in your customer’s local currency, without them lifting a finger. That’s a massive trust signal. Shopify makes it possible to offer a tailored, localized shopping...
The ultimate guide to the top 10 benefits of switching to headless eCommerce platforms
The world of eCommerce is continuously evolving, driven by shifting consumer behaviors and advancing technologies. Businesses need to stay agile to remain competitive, and one way to achieve that is by adopting headless eCommerce platforms. This architectural approach allows companies to separate their front-end from the back-end, giving them greater flexibility and control over the...
Composable Commerce: The future of E-commerce
In today’s rapidly evolving e-commerce landscape, businesses need to remain agile and responsive to shifting consumer expectations. Composable commerce offers a revolutionary approach, allowing businesses to structure and adjust their e-commerce platforms with unprecedented flexibility. This modular strategy enables companies to select best-of-breed solutions for each part of their digital infrastructure, adapting quickly to emerging...
Podcast
Awesome design podcasts
Design Okay, guys, welcome! Today we are going to be talking about some of the best design podcasts. Ranging from graphic design, to design thinking and everything in between. Let’s jump in! 1. 99% Invisible 99% invisible is one of the definitive Podcasts if you are into the world of design and like the audio...
Framework
Agile vs traditional development: Why agility wins in 2025
Agile development has proven worth by enabling teams to adapt quickly, deliver value faster, and stay aligned with customer needs. But what makes Agile development so effective compared to traditional methods? And why is it becoming the standard for modern businesses? Let’s explore why agility is not just a trend but a necessity for thriving...
10 Tips That Will Help You Build A Brand From Scratch
Building a brand from its inception can be an overwhelming task, yet a prerequisite for the triumph of any enterprise. The brand embodies the identity of your establishment and its perception by your target audience. A powerful brand in the current market competition can provide a competitive edge over your rivals. Throughout this blogpost, we...
What is A/B testing and why should we do it?
If you’re not A/B testing your marketing strategies, you’re missing out on a huge opportunity to improve your results. In this post, we’ll explore what A/B testing is, why it’s so important, and how to get started with some examples. With A/B testing, you can fine-tune your campaigns to perfection and make sure that every...
What is a framework and why use it?
Software Development frameworks Let’s talk about that in this article. Well consider a stone building, you probably understand a bit about physical buildings. It’s got a framework and that’s the essential supporting structure of that building. In programming terms, think of a framework as some software that’s already been developed and is used to help...
UX / UI
Klaviyo WhatsApp Marketing shaping the future of global engagement
When Klaviyo first introduced Klaviyo WhatsApp Marketing in beta, it signaled a new era for brands aiming to connect with customers beyond email and SMS. That early version gave eCommerce leaders a glimpse of what conversational commerce could look like if powered by Klaviyo’s data-driven platform. Now the feature is officially launched, transforming WhatsApp from...
Judge.me sunsets other platforms focusing on Shopify only: What it means for eCommerce
The decision by Judge.me to sunset WooCommerce and other platforms marks a turning point in the review app landscape. Officially announced by Peter-Jan Celis, CEO of Judge.me, the company confirmed it will discontinue support for WooCommerce, Squarespace, BigCommerce, and Duda, while focusing exclusively on Shopify. This Judge.me WooCommerce sunset is not just a technical update...
ChatGPT agent for eCommerce: What merchants need to know
The gap between AI that talks and AI that acts is closing fast. With the introduction of ChatGPT Agent, OpenAI has taken a decisive step toward operational AI: not just responding to prompts, but autonomously completing multi-step tasks across browsers, files, APIs, and third-party apps. For eCommerce merchants, this means a new type of assistant...
Gmail shopping ads: A new sales channel for eCommerce brands
Google is testing a new ad format called Gmail shopping ads that brings an interactive shopping experience directly into the Gmail Promotions tab. Powered by Demand Gen campaigns and linked to Google Merchant Center, this feature allows brands to showcase a product catalog inside the user’s inbox. Instead of viewing a static promotional email, users...
Shopify bundle: What it is and how to use it
Bundles are more than just a way to increase your average order value. For brands selling multi-pack products, like socks, skincare, or supplements, they’re a practical tool to streamline checkout and simplify fulfillment. That’s why the Shopify bundle is gaining traction among eCommerce merchants looking for efficient ways to package and sell more in one...
Elevating customer experience through strong brand identity
Every interaction a customer has with your business leaves a mark. But what determines whether that mark builds loyalty or simply fades away? The answer lies in the relationship between brand identity and customer experience. Brand identity is what your business stands for, your promise, your values, and how you want to be remembered. Customer...
Artificial intelligence
Shopify Agentic Storefront: how AI is reshaping product discovery for eCommerce brands
Picture this: a shopper types “best waterproof jacket under €150” into ChatGPT. Within seconds, the AI recommends three products. One of them is yours. Another belongs to a competitor. The third is from a brand that barely anyone has heard of. What determines which products get surfaced? Not ad spend. Not domain authority. Product data...
Shopify AI connector: Manage your store through ChatGPT and Claude
Most Shopify merchants already use ChatGPT every day. Strategy sessions, email drafts, product copy, customer research. And yet the moment they need to check an order, update a price, or pull a sales report, they leave the chat, open a new tab, log into the admin, and navigate manually. Shopify just closed that gap. The...
AI design tools for brands: 5 tools shaping creative workflows in 2026
Design used to slow brands down at the creative stage. The brief was unclear, the concept needed more rounds, the visual did not land. That is less often the bottleneck now. The bottleneck has moved. It sits in production. Asset volumes are up, campaign cycles are shorter, and design teams are stretched across more channels...
Shopify AI Toolkit: a practical adoption guide for merchants
If you sell on Shopify, the way your store gets built and managed is about to change. On April 9, 2026, Shopify released the Shopify AI Toolkit. It lets AI tools like Claude do real work inside your store: updating products, editing pages, translating content, fixing code. Not as suggestions in a chat window, but...
Is your website AI ready? How to make sure AI agents can discover your business
Search is evolving beyond traditional search engines. More consumers now rely on AI assistants such as ChatGPT, Claude, and Perplexity to ask questions, compare products, and discover brands. Instead of browsing search result pages, users increasingly expect direct answers. For businesses, this shift changes how visibility works online. Having an AI ready website means AI...
Build custom Shopify apps faster with Shopify Sidekick
Internal tools often become an invisible bottleneck as Shopify stores scale. Teams rely on spreadsheets, manual checks, and fragmented workflows to manage merchandising, operations, and quality control. Building a custom app typically means developer time, backlog prioritisation, and long feedback loops. As a result, many internal needs remain unresolved: not because they lack value, but...
Animation
Spring into Digital Creativity: Discover Framer’s Latest Innovations
Read up on Framer’s spring updates with Flatline Agency. Enhance your design with FramerAuth, MagicForm, and more. Introduction Spring brings not just a change in the weather but a fresh wave of innovation at Framer, marked by the latest updates that promise to revolutionise the digital design landscape. As the proud first official Enterprise Expert...
The rise of micro-interactions in web design
In a world where attention spans are shorter than ever, every moment counts in web design. Enter micro-interactions—the small but impactful design elements that breathe life into digital experiences. They’re the animations that guide, the haptics that confirm, and the subtle changes that delight. Micro-interactions have transitioned from being a design afterthought to becoming a...
Content
Is your website AI ready? How to make sure AI agents can discover your business
Search is evolving beyond traditional search engines. More consumers now rely on AI assistants such as ChatGPT, Claude, and Perplexity to ask questions, compare products, and discover brands. Instead of browsing search result pages, users increasingly expect direct answers. For businesses, this shift changes how visibility works online. Having an AI ready website means AI...
How LLMs (Large Language Model) choose next action
How do an AI model like ChatGPT and Google Gemini decide their next move in a conversation or workflow? This question sits at the heart of understanding how LLMs choose next action: a process that determines the accuracy, relevance, and overall effectiveness of AI-driven interactions. A Large Language Model (LLM) operates by predicting the next...
Key elements of a successful integrated search strategy (SEO & SEA)
Every year, brands invest heavily in paid advertising, while their organic search traffic remains flat, or worse, starts to slip. The result: wasted budgets, fragmented teams, and inconsistent messaging. Why does this happen? In most companies, SEO and SEA still run in parallel but never truly intersect, causing missed opportunities and double spending on the...
Klaviyo vs Spotler: Which platform is the right fit for your Shopify store
For Shopify merchants, choosing the right marketing platform is more than just a features comparison; it determines how efficiently you engage customers and grow your revenue. When evaluating Klaviyo vs Spotler, both tools offer solid functionality, yet their strengths cater to different business priorities. Klaviyo, trusted by over 176,000 brands worldwide, many of them Shopify...
Influencer marketing trends in 2025
Influencer marketing is no longer riding a trend curve. It is the curve. In 2025, brands across Europe are investing more, tracking harder, and experimenting faster not just because creators can drive reach, but because they move product. According to Influencer Marketing Hub report, the influencer marketing industry is projected to reach $24 billion by...
How to make your Instagram content discoverable on Google search
Not so long ago, optimizing your brand for search meant focusing on your website, blog, and perhaps a few business directories. Now, with the 10th July 2025 Instagram index update, Instagram is officially joining the ranks of channels that can impact your brand’s search visibility, well beyond the app itself. For business and creator accounts,...
Innovation
How ERP API documentation enables unified commerce in Shopify integrations
Enterprise commerce does not break because platforms fail. It breaks because systems fail to speak the same language. When Shopify and an ERP are connected, the expectation is simple: real-time inventory, accurate order statuses, consistent product data, and financial clarity across channels. That promise of unified commerce depends heavily on ERP API documentation for unified...
Build custom Shopify apps faster with Shopify Sidekick
Internal tools often become an invisible bottleneck as Shopify stores scale. Teams rely on spreadsheets, manual checks, and fragmented workflows to manage merchandising, operations, and quality control. Building a custom app typically means developer time, backlog prioritisation, and long feedback loops. As a result, many internal needs remain unresolved: not because they lack value, but...
Sidekick Pulse: How Shopify’s AI turns store data into decisions
Most merchants do not struggle with access to data. They struggle with deciding what deserves attention first. Dashboards explain performance, but they rarely clarify which action will move the business forward. Sidekick Pulse changes that dynamic. Built as part of Shopify AI, it sits directly inside the Shopify admin and proactively surfaces prioritised recommendations based...
Klaviyo in ChatGPT and Claude: how conversational AI is changing marketing workflows
Marketing teams still rely heavily on dashboards, exports, and scheduled reports to understand performance. When questions arise “why revenue shifts, which flows underperform, or where to optimize” answers are often buried behind filters, spreadsheets, and delayed refresh cycles. The result is slow feedback and fragmented decision-making. The arrival of the Klaviyo in ChatGPT integration signals...
API documentation for ERP integration: Reducing risk and supporting long-term scalability
API documentation for ERP integration is an essential resource for organizations that rely on separate ERP systems and multiple software tools to run their operations. An ERP (Enterprise Resource Planning) system typically serves as the backbone for managing finance, supply chain, inventory, and human resources. When these systems operate independently from commerce platforms such as...
Unified commerce: The strategic imperative for eCommerce in 2026
In 2026, unified commerce will no longer be just industry jargon or a lofty goal, it will be the backbone of any scalable eCommerce operation. Unified commerce means integrating all sales channels, inventory, orders, and customer data into one cohesive system. Unlike traditional omnichannel or multichannel setups, a unified platform provides a single source of...
SEO
The AI Visibility Audit: Where Your Brand Stands Across ChatGPT, AI Overviews, and Perplexity
Most published AI visibility audits produce a single number between zero and one hundred. That number is the least useful output the exercise can generate, because it merges two separate questions with two separate remediation paths. What AI systems currently say about your brand is one audit. Whether your site gives them anything usable to...
GEO vs SEO: How to Split a 2026 Search Budget Without Betting the Channel
Ask five sources how to split a search budget between GEO and SEO and you get 70/30, 65/35, 25/75, 15/85, and 5/95. All five are published, several are recent, and each presents its number as a benchmark. The spread is not a sign that the field is confused. It is a sign that a percentage...
AI Overviews and Your Product Pages: What Gets Cited and What Gets Skipped
A merchandiser rewrites forty product descriptions for AI Overviews, adds schema, waits six weeks, and sees nothing. The work was competent. It was aimed at the wrong page. For most eCommerce catalogs, AI Overviews on product pages are the exception rather than the rule, because the queries that trigger an Overview are research questions, and...
How to Measure AI Search Visibility: Citations, Referrals, and the Metrics That Exist Today
Two dashboards, same brand, same month. One reports AI visibility at 34 and climbing. The other reports a share of voice near 9 percent and flat. Both vendors are competent and neither is lying. To measure AI search visibility is to sample: you either probe the models with prompts and count what comes back, read...
Getting a Skincare Brand Cited by AI: AEO and E-E-A-T for a YMYL Category
A shopper with sensitive, breakout-prone skin opens ChatGPT and types the kind of question they used to type into Google: recommend a gentle vitamin C serum that will not irritate. The answer comes back warm and specific, and it names three brands. A month of your acquisition budget went into reaching exactly this person at...
Fixing INP on Shopify: The Metric Most Stores Fail, in Fix-Order
The Core Web Vitals report in Search Console turns from green to red, and the failing metric is the one nobody quite understands: INP. The instinct is to assume the worst, that the theme is fundamentally broken and the only fix is an expensive rebuild. For most Shopify stores that instinct is wrong, and acting...
Branding
A redesign that survives three years: designing for scalability, not a relaunch
A redesign for scalability is one built to absorb the changes you cannot yet name: the campaign, the page type, the section that does not exist on the day the redesign ships. Most redesigns are treated as a relaunch, a finished event to be celebrated and then left alone, which is exactly why they start...
Redesign, refresh, or rebuild: what each one actually fixes
Redesign, refresh, and rebuild are not three sizes of the same project. They fix three different problems, and the reason teams so often buy the wrong one is that the industry prices these words as effort tiers, cheap, medium, and expensive, instead of naming the problem each actually solves. Get the problem right and the...
When a beauty brand outgrows standard Shopify: the volume, stack, and market signals that justify Plus
The friction rarely announces itself. It shows up as a replenishment campaign that ships a week late because the discount logic could not be scripted on your current plan. As a fourth subscription app bolted on to cover a gap the previous three left open. As a second EU market that has been “almost ready”...
Selling cosmetics in the EU: what compliance means for your storefront, not just your formula
The CPNP confirmation reads like a finish line. Your Responsible Person has filed the notification, the safety report is signed, the product information file is sitting where it should be, and the product is now legal to place on the EU market. It is a real milestone. It is also the point where a second...
Elevating customer experience through strong brand identity
Every interaction a customer has with your business leaves a mark. But what determines whether that mark builds loyalty or simply fades away? The answer lies in the relationship between brand identity and customer experience. Brand identity is what your business stands for, your promise, your values, and how you want to be remembered. Customer...
Influencer marketing trends in 2025
Influencer marketing is no longer riding a trend curve. It is the curve. In 2025, brands across Europe are investing more, tracking harder, and experimenting faster not just because creators can drive reach, but because they move product. According to Influencer Marketing Hub report, the influencer marketing industry is projected to reach $24 billion by...
Case studies
3D model development for the ecommerce: frisco. case
Do you know that a 3D model of your product can be put on your eCommerce website to attract your site visitors? We introduce the frisco. case that we created 3D models of their products for their website.
REB case: platform revamp
Through web design and web development, we made REB's website user-friendly and innovative.
Why do Fashion brands use Shopify? 3 Successful cases which started in Amsterdam
More and more brands are now using Shopify for their eCommerce website. A fashion brand is no exception. For a fashion brand, it is important to choose the right platform to sell its product online because the appearance of an eCommerce website directly affects the image of the brand. So, why do great fashion brands...
Design
A redesign that survives three years: designing for scalability, not a relaunch
A redesign for scalability is one built to absorb the changes you cannot yet name: the campaign, the page type, the section that does not exist on the day the redesign ships. Most redesigns are treated as a relaunch, a finished event to be celebrated and then left alone, which is exactly why they start...
Redesign, refresh, or rebuild: what each one actually fixes
Redesign, refresh, and rebuild are not three sizes of the same project. They fix three different problems, and the reason teams so often buy the wrong one is that the industry prices these words as effort tiers, cheap, medium, and expensive, instead of naming the problem each actually solves. Get the problem right and the...
AI design tools for brands: 5 tools shaping creative workflows in 2026
Design used to slow brands down at the creative stage. The brief was unclear, the concept needed more rounds, the visual did not land. That is less often the bottleneck now. The bottleneck has moved. It sits in production. Asset volumes are up, campaign cycles are shorter, and design teams are stretched across more channels...
10 AI design tools for brands to know in 2025
Design defines how customers experience a brand. From the first impression on a website to the quality of campaign visuals, design directly influences perception, trust, and engagement. Yet for many teams, creating high-quality assets remains time-consuming and resource-heavy. AI design tools for brands are changing that reality. They enable creative teams to build, test, and...
Klaviyo vs Spotler: Which platform is the right fit for your Shopify store
For Shopify merchants, choosing the right marketing platform is more than just a features comparison; it determines how efficiently you engage customers and grow your revenue. When evaluating Klaviyo vs Spotler, both tools offer solid functionality, yet their strengths cater to different business priorities. Klaviyo, trusted by over 176,000 brands worldwide, many of them Shopify...
Shopify CRO: Proven strategies to boost conversions and sales
Every eCommerce store has a gap between the number of visitors it attracts and the number of customers it actually wins. That gap is where growth lives. Conversion Rate Optimization, or CRO, is the discipline that closes that gap, by making the most of the traffic you already have, without pouring more budget into ads...
Development
Framer vs WordPress: A Complete 2026 Comparison (with Migration Costs)
WordPress runs roughly 40% of the web. Framer runs a fast-growing share of the sites that designers and marketing teams actually want to build themselves. Both facts are true, and neither one tells you which platform fits your team. The reason these two get compared so often is not that they do the same job....
What Shopify Summer ’26 Editions Actually Changes for Plus Brands (and What’s Just Recycled)
Open five Summer ’26 Editions roundups and you will read the same number five times: more than 150 updates. The number is accurate. It is also the least useful thing about the release. A feature count measures how busy Shopify’s product teams were over six months. It does not measure how much of that work...
Build custom Shopify apps faster with Shopify Sidekick
Internal tools often become an invisible bottleneck as Shopify stores scale. Teams rely on spreadsheets, manual checks, and fragmented workflows to manage merchandising, operations, and quality control. Building a custom app typically means developer time, backlog prioritisation, and long feedback loops. As a result, many internal needs remain unresolved: not because they lack value, but...
API documentation for ERP integration: Reducing risk and supporting long-term scalability
API documentation for ERP integration is an essential resource for organizations that rely on separate ERP systems and multiple software tools to run their operations. An ERP (Enterprise Resource Planning) system typically serves as the backbone for managing finance, supply chain, inventory, and human resources. When these systems operate independently from commerce platforms such as...
Unified commerce: The strategic imperative for eCommerce in 2026
In 2026, unified commerce will no longer be just industry jargon or a lofty goal, it will be the backbone of any scalable eCommerce operation. Unified commerce means integrating all sales channels, inventory, orders, and customer data into one cohesive system. Unlike traditional omnichannel or multichannel setups, a unified platform provides a single source of...
Shopify Headless Commerce: Everything you need to know
TL;DR: Shopify headless commerce separates Shopify’s backend from a custom-built frontend using frameworks like React or Next.js. It gives brands full creative control, faster performance, and enterprise-level scalability. As a Shopify Premier Partner, Flatline helps brands design and deploy composable commerce ecosystems built for growth. Definition: Shopify headless commerce is an architecture that separates Shopify’s...
Digitalization
The CTO mindset for eCommerce: Five mental models to strengthen your eCommerce strategy
Navigating digital commerce today demands more than technical expertise. For Chief Technology Officers (CTOs), the executive leaders responsible for setting technology strategy and ensuring that every digital investment drives business value, the challenge is turning volatility into sustainable growth. The CTO mindset for eCommerce is no longer about optimizing servers or integrating the latest software,...
Shopify bundle: What it is and how to use it
Bundles are more than just a way to increase your average order value. For brands selling multi-pack products, like socks, skincare, or supplements, they’re a practical tool to streamline checkout and simplify fulfillment. That’s why the Shopify bundle is gaining traction among eCommerce merchants looking for efficient ways to package and sell more in one...
Digital product passport: everything you need to know
Regulations rarely reshape product strategy overnight. But the digital product passport is different. Introduced under the EU’s Ecodesign for Sustainable Products Regulation (ESPR), it marks the beginning of a new compliance era, one where product transparency is not just a bonus, but a baseline requirement. For eCommerce merchants, this means every product you sell in...
Customer service: Chatbots or humans? How to choose the right support for your brand in 2025
Today, eCommerce customers expect fast, around-the-clock support, a single poor service interaction can send them to a competitor. In fact, 32% of consumers say they would stop doing business with a beloved brand after just one bad customer service experience. This puts eCommerce managers under pressure to decide between customer service chatbots and human support...
Google vs Bing search engine comparison in 2025
The search engine landscape continues to evolve, but two names remain at the center: Google vs Bing. As of 2025, Google holds an 89.73% share of the global market, while Bing accounts for 3.98%. Despite the difference in scale, both platforms play a strategic role in digital visibility. For brands, marketers, and content specialists, understanding...
The Evolution of Semantic Search on Shopify: What merchants need to know
As the digital marketplace becomes more sophisticated, the tools we use to connect with customers must evolve as well. Shopify, always at the forefront of eCommerce innovation, has significantly expanded its semantic search capabilities. This enhancement goes beyond simple search functionality, transforming how customers interact with online stores by delivering results based on meaning and...
Insights
Traffic up, revenue flat: how to find where your store actually leaks conversion
When traffic is up and revenue is flat, the money is leaking somewhere between the click and the payment, and the usual reflex, blame the ads and buy more traffic, sends good money after a leak it cannot reach. Revenue is traffic multiplied by conversion rate multiplied by average order value, so if traffic rose...
Claude Commerce Agents: What Retailers Should Build First
Your engineering team can now clone a working shopping agent and merchant agent before the first architecture workshop. That makes the demo easier, but it does not decide what your retailer should automate first. Claude Commerce Agents is Anthropic’s open-source blueprint for building customer-facing shopping agents and internal merchant agents with Claude. It supplies reference...
Opening your first physical store: why online and offline immediately compete for inventory and customers
The store opens on a Saturday. The fit-out is done, the POS hardware is on the counter, staff are trained, opening stock is on the shelves. The launch plan covered all of it. What the plan did not cover is what happens the first time a customer buys the last of something in-store while the...
The eCommerce Scaling Decisions Brands Reach Too Late: Channels, Platform, and Operating Model
Three decisions shape what an eCommerce business can become, and most brands make all three without noticing. Channel mix gets decided by whoever said yes to a wholesale enquiry. Platform gets decided by whoever built the first store. Operating model gets decided by nobody, accumulating instead out of hiring order and the shape of the...
Wholesale and DTC Without the Channel Conflict: Governing Price and Partner Trust
The moment your direct price undercuts your stockists, wholesale stops reordering. That much is widely understood, and it produces the standard response: hold the direct channel at recommended retail and the conflict is solved. It is not solved. A brand can sit at recommended retail all year and still lose partner trust, because the surfaces...
The AI Visibility Audit: Where Your Brand Stands Across ChatGPT, AI Overviews, and Perplexity
Most published AI visibility audits produce a single number between zero and one hundred. That number is the least useful output the exercise can generate, because it merges two separate questions with two separate remediation paths. What AI systems currently say about your brand is one audit. Whether your site gives them anything usable to...
Metaverse
Exploring the Impact of Web3 on Online Shopping: A Look at the Future of Ecommerce
The world of online retail is about to undergo a significant transformation thanks to the emergence of Web3 technologies. Web3, also known as Web3, is the next generation of the internet, where users have more control over their data and can interact with the internet in a more decentralized and trustless way. In 2023, applying...
How can we start the metaverse business?
Everyone agrees that the trend of the metaverse is coming. But how can we win in the metaverse realm? After the former Facebook changed its name to Meta in October 2021, large existing companies announced their entry into the metaverse one after another. The best business people are realizing that they need to get on...
What is the metaverse? 5 values that the metaverse will demonstrate
The term “metaverse” was coined by Neal Stephenson in his 1992 science fiction novel Snow Crash, where it referred to a virtual shared space where users could interact with each other and virtual objects. And after the former Facebook changed its name to Meta in October 2021, awareness of the word “metaverse” expanded greatly. Since...
What is decentralized social media? Pros and Cons
Decentralized social media is a type of online platform that is not owned or controlled by a single entity, but rather is built and maintained by a community of users. After Elon Musk took over Twitter, more and more people are interested in decentralized social media. But why? What makes people move to decentralized social...
Ethereum merge is completed: Why is this a big deal?
Ethereum, the second-largest cryptocurrency, adopted a new operating system that consumes 99.9% less energy on the 14th of September in US time zones. This operating model change on the blockchain is called the merge.
In October, Meta will release their next VR headset
Despite being two years old and suddenly more costly, the Oculus Quest 2 (now called Meta Quest 2) has been a remarkably popular virtual reality headset and continues to be our favorite VR gadget. What will the former Facebook, Meta do as its encore? According to an interview with Meta chief Mark Zuckerberg on Joe...
Press release
Future of Commerce 2022 | Omnichannel is no longer a buzzword
Since the pandemic, the world of eCommerce has not been left idle. According to ‘Statistics Netherlands’, their latest report indicated that 80 new webshops are created weekly. This means there is plenty of development opportunities and room for new technologies in this space. But how can you stand out from the crowd with these emerging trends? The only answer is the omnichannel approach.
“The perfect omnichannel strategy”: de Ondernemer introduced Flatline Agency
On 14th November 2022, de Ondernemer published a press release about Flatline Agency. De Ondernemer is the platform that promotes successful entrepreneurship. Informative and realistic, with a positive, optimistic attitude. Interested in the dynamics of business, innovations, and successfully improving one’s own business. They introduced Flatline Agency as a growing company in the innovation category....
Recognition as an outstanding application company
The Manifest Names Flatline Agency Among Amsterdam’s Most Reviewed App Development Companies We’re honored to say that Flatline Agency is recognized as one of the most reviewed App development companies on The Manifest. Following the award as the most-reviewed software development company, we won this in App development category. Clutch ranks businesses according to their...
Recognition as an outstanding software development company
The Manifest Names Flatline Agency Among Amsterdam’s Most Reviewed Software Development Companies Flatline is recognized as one of the most reviewed software developers on The Manifest on 19th Oct 2022. This award honors the top 15 companies that received the most Clutch reviews in the past 12 months. Companies are ranked by Clutch based on...
Other
Signs your site needs a rebuild, not a repaint: a pre-spend checklist
The signs a website needs a rebuild are rarely visual. A dated-looking site can be structurally sound, and a polished-looking one can be quietly unmaintainable, which makes appearance the least reliable signal of all. The signals worth checking before anyone approves a budget are structural and operational: what the platform blocks, what the team cannot...
Replatforming eCommerce Without Breaking the Business: A Migration Path Comparison
A replatform is not a catalog transfer. Products and customers move with tooling; the parts that break are the ones nobody listed. What carries across cleanly, what has to be rebuilt, and what quietly loses its search rankings differ by migration path, and comparing those paths is worth doing before a timeline gets committed to...
A Shopper Asked ChatGPT for the Best in Your Category. You Weren’t in the Answer.
Running the prompt takes four seconds. Understanding why your name was absent takes about a week, and the week is worth considerably more than the four seconds. Absence from an AI answer is almost never a single missing thing. It is the accumulated state of a catalog, a crawl history, and a body of third-party...
A website your team can edit without breaking it: the operating model behind marketing autonomy
Most advice on marketing autonomy points at a settings page. Grant editor access, set some permissions, hand over the keys. That framing is why so many attempts end with either a locked-out team or a broken layout at five on a Thursday. Marketing autonomy is not a permission you switch on. It is a discipline...
Developer-gated or marketer-editable: choosing a website stack your team can actually run
You are about to rebuild the site, and every vendor demo tells the same story: marketing will own everything, changes go live in minutes, developers are freed for real work. It is a good demo. It is also only half a decision. Choosing between a marketer-editable website and a developer-gated one is not a choice...
Point-to-point integrations or unified commerce: deciding where your stock’s source of truth lives
You have two systems that argue about stock, and a connector between them costs a few thousand and a fortnight. It fixes the pain, so you buy it. That is the correct call at two systems. The trouble is that the connector you just bought is not the last one, and the quote you should...