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Omnichannel versus Multichannel
Omnichannel and multi-channel: what’s the difference? We’re going to be elaborating on the differences between omnichannel and multi-channel. So let’s jump straight into it! So let’s start off with a few definitions. The defintions First of all, when we speak about channels what we mean is a medium through which a brand is able to
Omnichannel versus Multichannel
I’m not addicted to my phone, or am I?
Are we a country of smartphone addicts? The problem is, our devices are designed to keep us engaged. They’re intentionally addicting. But if you understand the tricks that grab your attention, you can learn to have a healthier relationship with your phone. Design ethicist We think we’re living inside of two billion Truman Shows. Where,
I’m not addicted to my phone, or am I?
Bud’s Dream Bottle Makes Dreams Come True
Your own bottle that fulfils your dream, it can be done. Bud’s Dare to Dream campaign encourages consumers to express their dreams by creating a personalized bottle. The fitting facet of the campaign is inspirational all-rounder Defano Holwijn. Our Process Attaching a beer bottle to dreams is the ultimate way for consumers to share cherished
Bud’s Dream Bottle Makes Dreams Come True
Dylan Laseur: ‘Learn from the best and outwork the rest’
Flatline Agency was built by 24-year-old high-flyer Dylan Laseur and his brother Robin, grew out of the office. From their new and larger office in Amsterdam, they serve companies from all over the world, from small businesses to renowned brands such as MG Motor, for example. MASTERS talks to Dylan, where does he see his
Dylan Laseur: ‘Learn from the best and outwork the rest’
Content Marketing trends 2021
Let’s dive in! The global health crisis in 2020 completely changed the way brands market their products and spurred an increase in the use of user-generated content [or UGC] as a practical way to engage viewers. UGC has been used by many brands for testimonials or endorsements from social media influencers or just ‘that guy
Content Marketing trends 2021
Content is not dead
Marketing Grow it and show it When it comes to growing your business and building a raving and loyal customer fan base, there are few tools out there that can compete with a solid content marketing strategy. But as great as content marketing is, it can also be confusing at times, and without the right
Content is not dead
Stand out with Psychological design
The Isolation Effect or ‘stand out in the crowd’ This is another name for The Von Restorff Effect. It states that when multiple different objects are shown, the one object that differs from the rest is most likely to be remembered. There are various different ways ‘the effect’ on your designs, and we’re going to
Stand out with Psychological design
Naming your brand
Marketing Let’s look at some of the famous brand names and learn from them. Brand names are divided into different categories. Eponymous Many companies are named after a founder. It might be easier to protect that type of name and it probably gives a boost to your ego. Naming your brand after the founder works
Naming your brand
6 types of persuasion
How to persuade people? Some factors influence us strongly to say “yes” to the requests of others. Of course, there’s a science to how people are persuaded. When making a decision, it’d be nice to think that you consider all the available information in order to ‘guide’ your thinking. However, the reality is often very
6 types of persuasion
Accessible web design explained
Chances are you want your website, video, or other content to be viewed by as many people as possible. To achieve that, it is good to take accessibility into account. A common misconception is that accessibility is about disability. It’s actually about universal design. Universal design benefits everyone, not just people with disabilities. Let’s talk
Accessible web design explained
