Press

Omnichannel versus Multichannel

Omnichannel and multi-channel: what’s the difference? We’re going to be elaborating on the differences between omnichannel and multi-channel. So let’s jump straight into it! So let’s start off with a few definitions. The defintions First of all, when we speak about channels what we mean is a medium through which a brand is able to

Digital branding briefly explained

We want to talk to you about why your digital brand is so important and it’s becoming more and more important. The first reason really starts when you look at how people go about researching and selecting a service provider. At the very top of the funnel, when people are trying to figure out, is

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Content Marketing trends 2021

Let’s dive in! The global health crisis in 2020 completely changed the way brands market their products and spurred an increase in the use of user-generated content [or UGC] as a practical way to engage viewers. UGC has been used by many brands for testimonials or endorsements from social media influencers or just ‘that guy

The Influencer marketing guide

When you’re running an online business, traffic is key. After all, every person who visits your store is a potential customer. But, how do you draw in people to your store? Simply put, marketing. And Instagram is one of the most effective platforms that e-commerce entrepreneurs can use when marketing their store. Hey guys! I’m

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Organic growth or SEO

Content Welcome to our introduction to Search Engine Optimization, also known as SEO. We’re going to be finding out how search engines understand your website, so you can tweak it accordingly. This means your content will be shown to lots more potential customers. First up, some advice from Adrian on how learning about SEO really

The importance of micro-interactions for UX

Ready for impact Excellent micro-interactions can have a huge impact on your user experience. Micro-interaction is “trigger-feedback” pairs. This may sound generic, that’s because many of our daily interactions with computer systems fall in this large category of micro-interactions. So, let’s break down this definition a bit more. Micro-interactions need to be triggered. They can

Why Google Analytics

Google Analytics basics shows you how to create and implement an account, set up data views, filters, interpret basic reports, set up information centers, perform basic analysis and setting goals & campaign tracking. What exactly is digital analysis? People usually buy products in stages, this is the concept of “buy channel” in marketing, which describes

Linkedin as saviour

Digitalization Why Linkedin now? LinkedIn is a fantastic platform for growing your business in the marketing world right now. If you look at Facebook barely five years ago, an organic reach was possible. Linkedin still has this option available. However, LinkedIn, just like Facebook, is making an organic-reach harder and harder as the platform wins

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