Your own bottle that fulfils your dream, it can be done. Bud’s Dare to Dream campaign encourages consumers to express their dreams by creating a personalized bottle. The fitting facet of the campaign is inspirational all-rounder Defano Holwijn.
Attaching a beer bottle to dreams is the ultimate way for consumers to share cherished dreams. The Bud bottles are the ultimate tool to spread an inspiring message. Creative experiential agency WINK is responsible for the art direction and Dare to Dream campaign. Custom development agency/production partner Flatline Agency developed the design of the bottle and the bottle configurator platform. On the online Dream Bottle Creator, you easily create and share your own bottle, with your name, dream and photo. This personal bottle, in the original Bud house style, can be shared and can actually end up in stores. The use of this accessible and interactive tool enthuses consumers with a result that is immediately visible to them.
The configurator is now live. The winner will be announced in December 2021. The prize consists of a sum of money, €25,000, and coaching to realize the winning dream.
The personalized bottles will be available at supermarkets and other retail formulas from October through December. In December, the winner will be chosen by an independent jury.