AR vs VR

What is it? What is augmented reality? What is virtual reality? How are they the same? How are they different? Let’s dive into it. So, what is augmented reality? Augmented reality is a combination of actual reality, your real-world surroundings, and virtual reality, virtual additions to that world. And it lets the user interact with...

Last updated: 10 Sep 2020 - 3 mins read

Robin Creative Director

Fruit like 3D figures


What is it?

What is augmented reality? What is virtual reality? How are they the same? How are they different? Let’s dive into it.

So, what is augmented reality?

Augmented reality is a combination of actual reality, your real-world surroundings, and virtual reality, virtual additions to that world. And it lets the user interact with both while being able to tell the difference. It’s adding information to the world around you and when executed at its best you are able to interact with all of it in a very real human way.

A clear explanation

Google Glass, is a great example of AR. It adds to your field of view while still letting you be present in the real world. When it comes to gaming, AR, allows you to actually play with other people because you can see and interact with them.

So what is virtual reality?

Virtual reality, on the other hand, ignores the real world and transports you somewhere else entirely. It emerges you fully in a virtual world you can interact with. Again, if executed with really intuitive peripherals it feels totally ‘human’. However, companies are still trying to figure that part out.

VR usually seems more impressive because you feel like you are in an entirely different space, there are limitations to not being aware of your surroundings. It’s a very singular experience and you have to be in a controlled environment. This prevents hurting yourself by trying to move around in the real world while thinking you’re in the virtual one.

The ‘better’ one

So which is better? It depends on a variety of factors really. For example, it depends on the comfort of the hardware. If you’re wearing a headset, do you want to wear it for hours? Furthermore, the performance of the hardware also play a major role. Who would like a buggy experience – right?

Of course, you want the animations to look beautiful and as realistic as possible. This will help to prevent getting sick while using it. This solely depends on the intuitiveness of the controls. If you’re using a mouse and keyboard for example, while having a very realistic headset on, things won’t feel natural. Whereas, if we have some type of touch controls, for you to interact with very smooth, an awesome experience will be assured.

Of course, it also depends on the software developed for the product. Up until now, most software developed for AR and VR has been for demo purposes only. However, the major gaming consoles (Xbox and Playstation) are very close to launching fully interactive gaming experiences.

What do you think?

So what are your opinions on augmented and virtual reality? Which one gets you more excited, or, do they both get you very excited? And, do you think either will actually be a commercial success, or, are they just kind of a neat hype that will pass?


    By signing up you agree with our privacy policy


    To speak with us, call (+31) 613 326 179, send us an email, or reach out to us by chat or What’s App.


    Shopify Summer Editions ’23 – our favourites

    Imagine my Business – Imagine my Store – Imagine my Future This is the hook, Shopify introduces us to the Summer Editions ’23. One of the most powerful updates until now. There have been some changes in the digital world, which automatically affect the eCommerce industry – bringing a lot new opportunities to the field. Personalisation...

    Shopify’s one-page checkout

    By now, we’ve all heard of the Shopify Editions | Winter ’23 and the amazing upgrades that the eCommerce platform will be offering soon.  Shopify is one of the biggest players in the industry, holding a substantial market share in the United States and accounting for over $444 billion in global economic activity. The new...

    B2B with Shopify: Unlocking the Power of Business-to-Business Commerce

    In today’s digital age, eCommerce has revolutionised the way businesses operate and connect with their customers. Shopify, one of the leading eCommerce platforms, not only caters to direct-to-consumer (DTC) businesses but also provides robust features, which Shopify Plus merchants can utilise for business-to-business (B2B) transactions. This article explores the world of B2B on Shopify, its...

    Shopify Markets Pro: The Ultimate Solution for International eCommerce Businesses

    Are you looking to expand your eCommerce business and take over the international market? Yet the complexities of international transactions made you reconsider your decision? Shopify Markets Pro delivers an all-in-one solution that simplifies the process of selling globally. We’ll be showing you all the things you need to know about the new toolkit of...

    The logo of Klaviyo One, a comprehensive customer data platform (CDP) that revolutionises business growth and customer engagement.

    What is Klaviyo One?

    Klaviyo One is the all-in-one platform to grow your business. Klaviyo has always been a powerful email marketing tool, but with the release of Klaviyo One, they are now a complete customer data platform (CDP). This means that you can now manage all of your customer data in one place, and use it to drive...

    Various equipment such as camera are put on the white background

    Omnichannel versus Multichannel

    Omnichannel and multi-channel: what’s the difference? We’re going to be elaborating on the differences between omnichannel and multi-channel. So let’s jump straight into it! So let’s start off with a few definitions. The defintions First of all, when we speak about channels what we mean is a medium through which a brand is able to...

    Discover the power of HubSpot with Flatline Agency

    Discover HubSpot: Transforming Business with Flatline Agency

    At Flatline Agency, we understand the importance of leveraging powerful tools to drive business growth. One such tool that has revolutionised the way companies manage their marketing, sales, and customer service is HubSpot. As a gold HubSpot partner, Flatline Agency is committed to helping businesses unlock the full potential of this platform. In this blog,...

    a black background with white text: May edition newsletter from Flatline Agency

    Your Digital Pulse May Edition: Navigating Tomorrow’s Trends, Today

    Welcome to the May edition of Your Digital Pulse, brought to you by Flatline Agency ®️. As we approach the vibrant summer months, our team at Flatline is thrilled to share a monthly compilation of our most recent updates, expert insights, and strategic collaborations designed to redefine the digital marketing, eCommerce landscapes and beyond. In...

    My Shopify URL

    Your Shopify store URL serves as much more than just an address—it’s the gateway to your brand’s digital identity. So, understanding how to manage and optimise your Shopify URL is crucial. We will show you what a Shopify URL is, how to find and customise it, and tell you why it plays a pivotal role...

    How to activate Shopify Plus from Shopify

    Upgrade to Shopify Plus seamlessly with our guide. Discover the benefits, steps to activate, and advanced features for your growing eCommerce business. As eCommerce continues to evolve, businesses are seeking platforms that offer robust features, scalability, and seamless integration. Shopify Plus stands out as a top-tier solution for large-scale eCommerce operations. If you’re currently using...

    TCO blog featured image

    TCO in eCommerce platforms: an in-depth comparison

    Understand the TCO for top eCommerce platforms. Compare initial and ongoing costs for Shopware, Shopify, BigCommerce, and more! When it comes to selecting an eCommerce platform, understanding the Total Cost of Ownership (TCO) is crucial. TCO encompasses all expenses associated with purchasing, implementing, and maintaining a solution over its entire lifecycle. For businesses looking to...

    How to optimise your ad campaigns with the latest AI tools

    Discover how AI can transform your ad campaigns with tips on targeting, personalisation, creative optimisation, and programmatic advertising. Boost your ROI now! We all know that it is crucial to stay ahead of the competition when in comes to the world of digital marketing. One of the game-changing tools we have today is artificial intelligence....

    Hubspot Spotlight Spring ’24

    Hubspot just released their Spotlight Spring ’24 Editions… and let’s put it like that – they definitely did not dissapoint…. Since our favourite CRM-software just released over 100 new updates making all our work even more seamless to use we’re excited to show you the biggest ones. We will guide you through the 3 new...

    Flatline Marketing Services: Your digital pulse

    Discover how Flatline Agency tailors digital marketing solutions to boost your eCommerce success with the right tools and effective collaboration. Introduction At Flatline Agency, we know that understanding and connecting with your target audience is a crucial part of digital marketing. Our strategies include targeted SEO, engaging social media campaigns, and more. We believe that...

    HubSpot vs Salesforce featured image

    Season 3/5: HubSpot vs Salesforce: find the best CRM for your business

    Explore the benefits of HubSpot and Salesforce to determine which CRM best suits your business needs. Introduction Choosing the right Customer Relationship Management (CRM) system is crucial for efficiently managing customer interactions and business processes. Among the myriad of options available, HubSpot and Salesforce stand out as industry leaders. Each offers distinct advantages depending on...

    HubSpot Email Marketing

    Season 3/4: HubSpot Email Campaigns: manage and optimise responses

    Learn how to boost your email campaign’s effectiveness using HubSpot’s tools for tracking, optimising, and personalising your email strategies. Introduction Email marketing remains a cornerstone of successful digital marketing strategies. As businesses seek more refined analytics and automation capabilities, tools like the HubSpot Email Marketing become indispensable. The platform not only provides robust email marketing...

    This site is registered on as a development site. Switch to a production site key to remove this banner.